The Cafe Experts with John Richardson

16/05/2026

Six cafés will close in this country today. Tomorrow another six. By Monday, another six.

Hospitality is the worst sector in the UK for business deaths. 12.9% - the highest of any industry. Three in five independent cafés don’t reach their fifth birthday.

That’s why I built The Profitable Cafe System.
£147 a month. No long-term commitment. 30-day money-back guarantee. If it doesn’t work, you don’t pay.
Doors close tomorrow, Sunday 17 May.

The cygnets behind me on this week’s reel - three of every four won’t reach adulthood. The ones that survive are the ones whose parents never relax.
Same with your café.

Link in bio. Don’t be the three in five.
- John

16/05/2026

Three out of four cygnets won’t reach adulthood.
And three of every five independent cafés won’t either.

That’s not me being dramatic.

The Office for National Statistics tracks every business that closes in this country.
* Hospitality is the worst sector.
* Worse than retail.
* Worse than construction.

One in eight cafés ends every year.
Six closing every single day.

And most owners don’t see it coming.
They’re working harder.
Adding hours.
Adding menu items.
Telling themselves trade that if they just keep going it will get easier…

While the numbers - the only thing in their business that doesn’t lie - are quietly telling a different story.”

I built Cafe Experts to keep independent owners out of the one-in-eight.
£147 a month.
Cancel whenever you want.
30 days “no questions asked” money back guarantee.

But the doors close on Sunday

The cygnets behind me can’t change their odds…
You can.

13/05/2026

A Cornish tea bar. Busy every day. But the profit wasn’t showing it.
We made 3 small changes to the menu and the way products were displayed and described.
Same week - £500 more profit.
No new customers. No extra marketing. No extra staff.
This is what happens when you stop making emotional decisions about your business and start letting the data tell you what to change.
You are much closer to higher profit than you think.
Save this. Share it with a café owner who needs to see it.
And if you want to know exactly how we do this - every week, systematically - the link is in my bio. We close Sunday 17th May.

25/04/2026

Where you point 👆your customers determines your profit.

Most café owners I speak to right now are working harder than ever - and making less. The costs are rising, the margins are shrinking, and the usual fix (another price rise) isn’t working anymore.

So I put together a free 15-minute video showing exactly how one café added £500 extra profit in a single week - without new customers, without a rebrand, without a big investment.

One strategy. Real café. Real numbers.

It’s called The ⭐️ North Star Strategy ⭐️ - and it’s the first in a series of three free videos, each one showing a different strategy, each one adding a minimum of 3% to net profit.

💬 Comment NORTH and I’ll send you the link straight to your DMs.

Real cafés. Real numbers. No theory.

24/04/2026

£500 extra profit. One week. Same café, same customers, one strategy. 🎯
This is what happens when you stop pulling the wrong levers - and start pointing your customers in the right direction.
The North Star Strategy is a free 15-minute video based on a real member result. No theory. Just what actually worked.
This is Video 1 of 3. Each video covers one strategy. Each strategy = minimum 3% extra net profit.
💬 Comment NORTH below and I’ll send it straight to your DMs.

19/04/2026

Everyone’s panicking about April.
The costs. The taxes. The wages.
I get it.
But in nearly 40 years in this industry, I’ve never seen more opportunity for independent café owners than right now.
Swipe through for 7 reasons why - and why the smart operators are leaning in, not pulling back.
I’m releasing a free training this week showing you exactly how to take advantage of all of this.
Hit follow so you don’t miss it ☕

10/04/2026

The Hidden Café Tax Trap

7 direct taxes. 4 energy levies. 6 licensing charges. 12 legislative obligations.

And 8 legislation changes in the last 12 months alone.

We did the maths on all of it.

Full report in bio — and how to fight back.

09/04/2026

There are hundreds of ways to boost your café profits.

But in recent case studies, we’ve added 5-10% extra net profit - from just a few simple menu tweaks.

No big overhauls. No extra staff. Just smarter decisions about what’s already on your menu.

I’m putting together a free training soon to show you exactly how.

Hit follow so you don’t miss it ☕

08/04/2026

Why listen to me?

Three books. Hundreds of P&Ls reviewed every year. And one principle that underlies all café profitability:

Brutally honest thinking.

You can’t fix what you won’t face.

The report gives you the truth. Sign up for the resources and I’ll show you how to fix it.

Link in bio 👆

06/04/2026

05/04/2026

13% More Profit. Three Weeks. One Café Owner.

So here’s the craic - or call it a wake up call.

Everyone’s panicking right now.

The budget. The taxes. The costs.

And I get it.

But here’s what nobody’s talking about.

While everyone waits for a VAT cut that certainly isn’t coming soon, if at all.

One of my coaching clients just added 13% to his bottom line.

Not 13% on top of his existing profit.

13% of his total sales - straight to his pocket.

In three weeks.

And he’s not done yet.

I’m going to show you exactly how he did it.

Like this post and hit follow so you don’t miss it.