The Cafe Experts with John Richardson

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The Cafe Experts with John Richardson Profitability Training from John Richardson, bestselling author and consultant to the coffee shop industry.

28/09/2026

Blank Street is worth $650 million on barely 100 stores, and every customer in the queue can tell you why they’re there. Ruth Phillips and I went through 400 hours of our coaching-call recordings.

One thing kept separating the cafes that grow from the ones that are stuck: the owner can say, in one sentence, why anyone should pick them over the place next door. Most can’t.

Tomorrow at Caffe Culture, 2.45, Business Design Centre, London, we’ll show you how to find yours, with case studies where a real Point of Difference can easily double profitably.

Registration’s free. Link in bio.

14/09/2026

The best time in 35 years to own a cafe…
I know how that sounds. I’m saying it anyway, and at I’ll prove it four times over.

Four talks, 29–30 September, Business Design Centre, London:

▪ Point of Difference - the one decision that gets people through your door, with Ruth Elliot. How a true POD adds 5–10% to net profit.
▪ How one cafe added 10% net profit in a week - Hovig Yardim opens his real numbers on stage, with Ed O’Brien from .ly 
▪ The Analogue Advantage - 800,000 expected at one Belfast event this summer. 1.65 million came. People are going out again, and cafes are the winners.
▪ Hospitality Builders Live - recording the podcast with Freddie Szydlowski of , on the operators growing anyway.

Registration’s free. Link in bio.

20/08/2026

20+ YEARS OF SCALING QSRs with the one and only Managing Director of
Episode 3 of the Hospitality Builders is going live tomorrow (Friday) afternoon 4-
and I sat down with Rob Hodges, Managing Director of Mouse Tail Coffee and Mission Coffee Works (a 5-site specialty coffee group and roastery in London). With 20+ years spent scaling QSRs - from and Euphorium Bakeries to , Chestnut, and now Mouse Tail - Rob has seen firsthand how the industry has changed and what it means to grow a hospitality business. And most importantly - how scaling looks like after April
2026. We also dive deep into Rob’s experience
- from his biggest wins, through to most painful mistakes and the key 1% improvements that made a difference between profit and loss.
Check it out tomorrow
Watch it on YouTube
and listen to it on Spotify and Apple Podcasts.
With

Six cafés will close in this country today. Tomorrow another six. By Monday, another six.Hospitality is the worst sector...
16/05/2026

Six cafés will close in this country today. Tomorrow another six. By Monday, another six.

Hospitality is the worst sector in the UK for business deaths. 12.9% - the highest of any industry. Three in five independent cafés don’t reach their fifth birthday.

That’s why I built The Profitable Cafe System.
£147 a month. No long-term commitment. 30-day money-back guarantee. If it doesn’t work, you don’t pay.
Doors close tomorrow, Sunday 17 May.

The cygnets behind me on this week’s reel - three of every four won’t reach adulthood. The ones that survive are the ones whose parents never relax.
Same with your café.

Link in bio. Don’t be the three in five.
- John

16/05/2026

Three out of four cygnets won’t reach adulthood.
And three of every five independent cafés won’t either.

That’s not me being dramatic.

The Office for National Statistics tracks every business that closes in this country.
* Hospitality is the worst sector.
* Worse than retail.
* Worse than construction.

One in eight cafés ends every year.
Six closing every single day.

And most owners don’t see it coming.
They’re working harder.
Adding hours.
Adding menu items.
Telling themselves trade that if they just keep going it will get easier…

While the numbers - the only thing in their business that doesn’t lie - are quietly telling a different story.”

I built Cafe Experts to keep independent owners out of the one-in-eight.
£147 a month.
Cancel whenever you want.
30 days “no questions asked” money back guarantee.

But the doors close on Sunday

The cygnets behind me can’t change their odds…
You can.

A Cornish tea bar. Busy every day. But the profit wasn’t showing it.We made 3 small changes to the menu and the way prod...
13/05/2026

A Cornish tea bar. Busy every day. But the profit wasn’t showing it.
We made 3 small changes to the menu and the way products were displayed and described.
Same week - £500 more profit.
No new customers. No extra marketing. No extra staff.
This is what happens when you stop making emotional decisions about your business and start letting the data tell you what to change.
You are much closer to higher profit than you think.
Save this. Share it with a café owner who needs to see it.
And if you want to know exactly how we do this - every week, systematically - the link is in my bio. We close Sunday 17th May.

Where you point 👆your customers determines your profit.Most café owners I speak to right now are working harder than eve...
25/04/2026

Where you point 👆your customers determines your profit.

Most café owners I speak to right now are working harder than ever - and making less. The costs are rising, the margins are shrinking, and the usual fix (another price rise) isn’t working anymore.

So I put together a free 15-minute video showing exactly how one café added £500 extra profit in a single week - without new customers, without a rebrand, without a big investment.

One strategy. Real café. Real numbers.

It’s called The ⭐️ North Star Strategy ⭐️ - and it’s the first in a series of three free videos, each one showing a different strategy, each one adding a minimum of 3% to net profit.

💬 Comment NORTH and I’ll send you the link straight to your DMs.

Real cafés. Real numbers. No theory.

24/04/2026

£500 extra profit. One week. Same café, same customers, one strategy. 🎯
This is what happens when you stop pulling the wrong levers - and start pointing your customers in the right direction.
The North Star Strategy is a free 15-minute video based on a real member result. No theory. Just what actually worked.
This is Video 1 of 3. Each video covers one strategy. Each strategy = minimum 3% extra net profit.
💬 Comment NORTH below and I’ll send it straight to your DMs.

Everyone’s panicking about April.The costs. The taxes. The wages.I get it.But in nearly 40 years in this industry, I’ve ...
19/04/2026

Everyone’s panicking about April.
The costs. The taxes. The wages.
I get it.
But in nearly 40 years in this industry, I’ve never seen more opportunity for independent café owners than right now.
Swipe through for 7 reasons why - and why the smart operators are leaning in, not pulling back.
I’m releasing a free training this week showing you exactly how to take advantage of all of this.
Hit follow so you don’t miss it ☕

10/04/2026

The Hidden Café Tax Trap

7 direct taxes. 4 energy levies. 6 licensing charges. 12 legislative obligations.

And 8 legislation changes in the last 12 months alone.

We did the maths on all of it.

Full report in bio — and how to fight back.



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