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How much power are you giving to the number on your clothing label? 👀I see it time and time again with the women I work ...
13/10/2026

How much power are you giving to the number on your clothing label? 👀

I see it time and time again with the women I work with. Holding onto a size they once were, or a size they think they should be, and without even realising it, allowing that number to dictate what they wear and how they feel about themselves.

But our bodies change as we move through different chapters of our lives, so why are we expecting that number to stay the same?

Your clothes are supposed to fit YOU, not the other way around.

Now, I want to ask you something…
Have you ever refused to go up a clothing size, even though you knew it would fit you better?

👇🏽 Be honest, YES or NO in the comments. I think this is a conversation we need to have more often!

01/10/2026

Do you ever feel like this time of year suddenly comes with a whole new list of things you’re supposed to buy, wear and want?

New season, new trends, new colours, new “must-haves”… but what if, instead of asking “What should I be wearing?”, we started asking “Does this actually align with me and my values?”

That connection between what we wear, how we shop and what we value is something I’m SO passionate about, and I’ll be digging into it at this year’s

I’ve been speaking at the show for the last four years and previously hosted the Wardrobe Stage, so it feels really special to be back this year hosting a stage that is all about YOU. ✨

Throughout the weekend we’ll be tucking into some brilliant conversations that are inspirational, but also really practical, conversations you can actually take something from and use in your own life.

And, of course, I’ll be doing some disrupting of my own with my talk around wearing your values. 🙌🏽

Come and find me, say hello and join the conversation. I cannot wait!

Grab your ticket now Link in bio.

I know I’m a little late sharing this, but there was absolutely no way I was letting September finish without shouting a...
28/09/2026

I know I’m a little late sharing this, but there was absolutely no way I was letting September finish without shouting about The Fashion Edit x Sustainable September with POP UP &

While I wait for all the incredible professional photos to come through, here’s a little photo dump from my own camera roll 📸

Being back at the Wimbledon Quarter felt so good. Three days of hosting, fashion shows, conversations, brilliant brands, charities, creativity and, most importantly for me, getting to meet and chat with so many members of the public about clothes, sustainability and doing fashion a little differently.

What I loved most was seeing sustainable fashion brought right into the heart of the community. Secondhand, independent designers, emerging talent, charities and conscious brands all sharing the same space and showing just how exciting fashion can be when we think beyond simply buying more.

There is SO much more I want to share from this weekend, especially about the incredible brands and charities we worked with, but I couldn’t let Sustainable September disappear without celebrating what an amazing three days this was.

Thank you for having me ＡＩＳＨＡ ＮＧＡＢＩＬＥ ／ ACE OF JACKS - THE CONSORTIUM Sophia Estelle 🇹🇹🇬🇧 Love Wimbledon

A little London Fashion Week photo dump because I’ve been so busy this week I’ve barely had a chance to post anything 😂B...
23/09/2026

A little London Fashion Week photo dump because I’ve been so busy this week I’ve barely had a chance to post anything 😂

But what a few days. I saw some incredible shows, met some gorgeous people and had so many brilliant conversations and connections off the catwalk too, which for me is always such a huge part of these events.

I absolutely loved seeing some of the innovative designs coming through from upcoming creatives as well. Seeing people doing things differently, playing with fashion, pushing ideas and really putting their own personality into what they’re creating was super inspiring.

Because as much as I love the clothes, it’s always the people and the stories behind them that I’m drawn to. Hearing why someone has created something, what they stand for and what they want to do differently is where the magic is for me.

Lots of new connections, familiar faces, inspiration and a camera roll that is now completely out of control 😂

Just a few of my London Fashion Week highlights 🩷

London Fashion Week

18/09/2026

The final part of my Secondhand Stories ♻️

I’ve shopped exclusively secondhand for nearly a decade, but somewhere along the way I realised this was never really just about where I bought my clothes.

It started with questioning why. Why was I shopping the way I’d always been told to? Why did I think the next purchase would somehow help me find my style? And what actually felt like me?

Secondhand gave me permission to be more creative, consume less, wear my values and ultimately understand that you can’t buy style because your style has to come from you.

And I think that might be the biggest thing I’ve learnt from this whole journey.

I’ve absolutely loved sharing my Secondhand Stories with you this Secondhand September, and believe me, I could have made this series MUCH longer because you know I love a chat! 😂

So… should I? Would you like more Secondhand Stories? 🩷

17/09/2026

Part 3 of my Secondhand Stories ♻️

Secondhand has always been about so much more than finding a bargain for me.

It’s the stories, the people you meet, the conversations at car boot sales and swap events, and knowing that something you once loved can go on to become part of somebody else’s story.

That connection is one of the things I love most about secondhand, and it’s also a huge part of the work I do with my clients.

When something leaves your wardrobe, it doesn’t have to mean the end of its life. It can be passed on, shared, donated and used to support somebody within your local community 🩷

Because when we start seeing our clothes as something that can keep moving, keep connecting and keep creating value, secondhand becomes about so much more than shopping.

Part 4 is coming very soon…

What do you love most about shopping secondhand?



16/09/2026

Secondhand Stories — Part 2 ♻️

One of the biggest things secondhand gave me had absolutely nothing to do with sustainability… it gave me permission to find my own style.

For years, I thought the next shopping bag would be the one that finally made everything click. I followed trends, absorbed all those fashion “rules” and bought things because somewhere along the way I’d been told that was what I should be wearing.

Secondhand changed that for me!

When you’re not being constantly presented with what’s “new”, you start looking differently. You notice what excites you, what you’re drawn to, what feels like you. You experiment more, get creative and stop worrying quite so much about whether you’re doing fashion “right”.

And somewhere in amongst all those secondhand treasures, I found so much more confidence in my own taste, my personality and how I wanted to show up.

Turns out, finding my style wasn’t about buying more. It was about trusting myself more. ❤️

Part 3 of my Secondhand Stories is coming next… and I’m going a little deeper.

What if one of the most overlooked tools in your business is already hanging in your wardrobe?Last week at Ideas Fest in...
15/09/2026

What if one of the most overlooked tools in your business is already hanging in your wardrobe?

Last week at Ideas Fest in the Purpose Pavilion with Lodestar Accounting | B Corp I brought Wear Your Values into the business conversation, exploring the connection between what we wear, how we feel, the values we hold and ultimately how we show up as leaders, founders and our personal brand.

And no, this isn't about dressing more “professionally” or following another bloody set of fashion rules. You know me better than that. 😜

The feedback afterwards was incredible. People were already questioning how they're showing up in their businesses, how they want to enter rooms differently and whether their personal brand actually reflects the person they've become.

That is exactly why this conversation matters.

I absolutely LOVED bringing it to Ideas Fest, and now I want to take Wear Your Values on tour.

So, event organisers, businesses and conference curators… if you want a talk that gets people laughing, thinking and looking at how they show up VERY differently the next morning, let's talk.

Wear Your Values is officially ready for more rooms because when we connect our values to our branding it takes it to another level!

🩷 JOJO SMITH - BRAND & VISION EXPERT 💫
🩷 Alex Toft Photography & Film 📸

15/09/2026

1 of 4 ♻️ I used to be a fast-fashion addict. I wouldn’t be seen in the same outfit twice, I wanted the newest thing, the latest trend, and I was constantly chasing what was next.

The funny thing is, for someone who was buying SO many clothes, I’d completely lost the joy of getting dressed.

I was just consuming, copying, keeping up and somewhere along the way, I’d lost myself.

Then, after having my daughter, I started looking more closely at sustainability and what my choices actually meant. What began as “I’ll just try this for a month or two” has turned into nearly a decade of choosing secondhand.

And it has changed so much more than where I shop.

Secondhand gave me permission to experiment again, to find pieces nobody else was wearing, to stop chasing trends and start working out what actually felt like me. It connected my wardrobe with my values, but without taking away the creativity, colour or absolute JOY I get from clothes.

So, for Second Hand September, I’m sharing my secondhand story in four parts, the good bits, the lessons, the mistakes and everything I’ve learnt along the way.

This is Part 1. ♻️✨

And trust me, we’re only just getting started.

Part 2 is coming so stay tuned.

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Islington Square,129e Upper Street
London
N11QP

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