26/08/2026
Wearing your values isn’t new around here, I’ve been talking about it for years, but what IS new is just how much my own values have evolved.
Because of course they have. I’ve grown as a business owner, I’ve grown as a person, my work has grown and the conversations I want to have are so much bigger than they were when I first started FTW.
What I realised recently is that my old values didn’t quite fit anymore. A bit like an outfit you once loved but somehow doesn’t feel like you now. 😂
These new values feel different because they connect EVERYTHING I believe in, from confidence and connection to sustainability, challenging the rules and giving yourself permission to show up as YOU.
It feels less like I’ve changed direction and more like I’ve finally brought all the pieces together.
And I cannot wait to share more of what that looks like. 💖
Have a swipe through and tell me… have your values changed as you’ve grown too?
🩷 JOJO SMITH - BRAND & VISION EXPERT 💫 🩷