HotFunnel, 69 High Street, London (2026)

25/10/2024

My parents still don’t understand what I do.

But here's what they understand:

- My laptop turns any location into an office.
- My work-life balance is 100% in my hands.
- I’m not chained to a 9-to-5 job schedule.
- My business is built around my lifestyle.

If you ask them, their son works...
"something online helping people"

What they see:

→ I bring my daughter to school every day.
→ I am always available for my family.
→ I don't answer to any boss.

I'm building a life on my own terms.

The hardest part isn't success.
It's explaining it to your mom and dad.

P.S. Do your parents understand what you do?

19/10/2024

Work-life balance for parent entrepreneurs is complicated.
I've struggled for 6 years and am still figuring it out...

There are seasons when we need deep work.
There are seasons when we need deep rest.
There are seasons when we need both.

The market doesn't care if you are exhausted.
Your children don't understand when you are tired.
Everyone is always expecting you to perform at your best.

1. If you need more time, start reducing distractions.
2. Protect recovery time and adopt a healthier lifestyle.
3. If an opportunity is not aligned with your goals– say no.

It's simple, but 99% of parents in business don't do it.

What do we tend to do instead:

- Over-committing.
- Setting unrealistic expectations.
- Feeling guilty for not having 52 hours a day.

To become a high performer, you embrace it all.
But it's your responsibility to look after yourself.

To all parents in business out there...
It's not easy, so be kind to yourself...
Understand and accept your limits...
You are doing great 🙌

P.S. If you are a parent in business, let's connect and support each other!

13/10/2024

No one cares about your offer.

They care about what your offer can do for them.

A successful offer is built on the added value.

Use:

- Pain points that speak to your prospects
- Benefits linked to meaningful metrics
- Customer testimonials strategically
- Risk-free trials and guarantees
- Social proof to build authority

Turn features into measurable outcomes.

Features > Benefits > Outcomes

Results speak louder than promises.

Which one is your favourite?

02/10/2024

Experts overcomplicate lead gen.

Listen, if you’re struggling to get leads:

Avoid:

- Ignoring comments
- Using jargon in your content
- Only publishing hard-to-read posts
- Send a pitch just after someone connects

Instead:

- Share your clients' results
- Use your clients' Qs to write posts
- Connect with other experts in your niche
- Build genuine relationships on the platform

Focus on this for the next 3 weeks.

Build from there.

24/09/2024

The #1 low-cost strategy to quickly generate business opportunities I teach all my clients...

(one of my clients used it to close $76,460 via WhatsApp)

It's a powerful strategy for turning "silent" leads into sales, popularised by a marketer named Dean Jackson.

This is how it works:

1. Create a list with "never converted" leads:
↳ those who enquired about your service
↳ those who downloaded a lead magnet
↳ those who attended your webinar
↳ those who booked a call

2. Reach out with a simple email/text
↳ Subject line: (First Name) – if you send an email
↳ Body: Are you still looking for [product/service]?

3. Engage with those who reply and make an offer.

That's it.

Here's an example of how I do it:

→ Email
1. Subjetc line: cristian
2. Body: are you still looking to scale your ads?

→ SMS / WhatsApp
1. Text: are you still looking to scale your ads?

Every sale starts with a conversation.
This is a simple way to start those conversations.

The time is now...

Comment "YES" if you will use this strategy to generate new opportunities for your business.

10/09/2024

Hai mai sentito parlare del business Yo-Yo?
Ne ho avuto uno per anni. Funziona così:

↓ Lavori tanto per acquisire nuovi clienti.
↓ Finalmente i clienti iniziano ad arrivare.
💩 A questo punto sei sommerso di lavoro.

↓ Torni nella tua caverna a spezzarti la schiena.
↓ Finché non hai bisogno di acquisire nuovi clienti.
↓ Adesso ad aspettarti c'è una carta del Monopoli.

💩 Dice di ripartire dal via...

Ecco come evitare questa trappola quando le cose vanno bene:

→ Non smettere di fare quello che funziona. Riduci.

↳ Se pubblicare tutti i giorni su Facebook funziona per il tuo business ma non hai più tempo di farlo...

↳ Non sparire, magari cambia la frequenza da giornaliera a settimanale.

→ Non perdere tempo con persone non in target.
→ Stabilisci priorità sulle leads e comincia da quelle migliori
→ Meno leads → Maggiore qualità

👉 Se hai poco tempo, fai compilare un questionario prima di fissare una chiamata conoscitiva. Se non ci sono i presupposti annulla la chiamata.

Questo specialmente se utilizzi i social media per acquisire clienti ti farà risparmiare una valanga di tempo.

Ultimo ma forse il più importante...

→ Utilizza un CRM (io ovviamente utilizzo Hot Funnel) per organizzare i tuoi contatti e la tua pipeline di vendita così saprai sempre dove trovare i tuoi prossimi clienti.

Avere un business imprevedibile non è divertente.

Inizia subito ad organizzarlo per non ritrovarti un domani in una situazione difficile.

✳️ Se questo post it è piaciuto considera di condividerlo!

25/06/2024

At Google, they call it ZMOT.

And you can use it to make more sales 🚀

▶ It refers to a moment in the buying process.

▶ It's the discovery and awareness stage in the customer journey.

▶ It's when the consumers research products before purchasing them.

How can you use this concept to increase your sales?

First of all, you need to understand that:

📍 Your prospects are at different stages of the buying process.

📍 Some people buy on impulse, and some are more logical.

📍 Different people like information presented in a different way

So, with this in mind, let me give you three ideas:

1️⃣ Create quality educational content related to your product or service.

2️⃣ Ask for reviews and collect testimonials. Increase social proof and trust.

3️⃣ Create content to make it easier to compare your solution to others.

What else could you do to influence potential buyers to choose you over the competition?

21/06/2024

Hey [FIRST NAME]... is sooo OLD SCHOOL!

(Try this instead to re-engage and monetise your database in 2024)

Having an email list is one thing...

Engaging it effectively and generating sales is another ball game entirely.

No Opens = No Sales

Hey [FIRST NAME]... was enough to get someone's attention 10 years ago.

Today, this kind of personalisation can even work against you...

I cannot tell you how many times I've unsubscribed from an email list just because they kept sending me emails with the wrong name... 🤷‍♂️

"Hey, Laura!"
(So no, it wasn't just a typo when I signed up...)

❌ Batch and blast are dead ❌

What do you want to personalise in 2024?
Your offers and the content that goes with them.

Let me explain...

Use segmentation and dynamic content.

It will make your emails feel like they were written just for the recipient.

Start segmenting your database based on their previous behaviours like purchases or content consumption.

👉 Who bought similar products in the past?
👉 Who has opened every email about a topic related to your offer?
👉 The list goes on...

Segment your database based on past behaviours.

You can then create different emails and different sales pages– just for those segments.

What can you expect?

More Engagement = More Sales

Does it require more work?

Yes, but today is not optional if you want a great ROI from your database.

So, start segmenting and presenting relevant offers today!
No more lethargic and unresponsive database.

12/06/2024

6 months into running my business full-time, I wanted to quit.

- Posted 3x a week on most platforms

10/06/2024

Every successful founder started here:

- No certainty
- No followers
- No customers
- Limited resources

The next time you feel like quitting:
→ Don’t.

Keep going.
You are not alone.

07/06/2024

Rejection stings, but only if you don't understand it.
3 lessons on rejection that made me better at sales...

▶ 1. Rejection is the path

Each 'no' brings you closer to the ultimate 'yes'. Learn from rejections, refine your approach, and keep pushing forward. Soon you'll be able to turn these 'no's into 'not yet'... and YES!

▶ 2. Rejection is not personal

Rejections are often about timing, fit, or the prospect's needs. They aren't a judgment of your worth or capabilities.

A good prospecting system can reduce rejections. But, you still have to accept them as part of your journey.

👉 Want my IBANT system to screen potential clients before sales calls? Send me a message with the word 'IBANT' and I'll send it to you for free.

▶ 3. Rejection is redirection

Use rejections as an opportunity to learn and improve. Ask for feedback. Analyse what could have been done better. Use that insight to improve for future presentations or sales calls.

I keep recordings of almost all my sales calls. I rewatch them and make notes on how to improve and be more effective.

Do you have other suggestions to reframe rejections in sales?

hashtag hashtag

30/05/2024

❌ Not every skill you learn matters.

These are five skills that will change your life (as they changed mine):

1. Selling
Learn how to position and sell yourself, your product or your service.

2. Networking
Learn how to introduce yourself and connect with strangers to build relationships.

3. Copywriting
Learn how to come up with big ideas and influence people in writing.

4. Public Speaking
Learn how to connect and influence an audience with your presentation.

5. Negotiation
Learn how to get the most out of every situation.

What other skills would you add to this list? Comment below 👇

HotFunnel

25/10/2024

19/10/2024

13/10/2024

02/10/2024

24/09/2024

10/09/2024

25/06/2024

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12/06/2024

10/06/2024

07/06/2024

30/05/2024

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