Revenue Funnel

Revenue Funnel Reframing tech companies approach to driving revenue by relentlessly focusing on serving Customers

12/09/2025

Still running your SDR team like it’s 2015?

That’s why they’re burnt out.
That’s why your pipeline’s dry.
That’s why your best reps quit.

Here’s the fix:
→ Automate what you can
→ Train reps into true business development pros
→ Stop forcing square pegs into round holes

Instead of squeezing SDRs into outdated systems, evolve them into revenue drivers.

🎧 Watch the full Edge of Growth episode with Michael Falato for the new SDR blueprint.

10/09/2025

If your pipeline's running dry, don’t panic, pivot.

Instead of praying for inbound, try this:
→ Automate email + LinkedIn outreach
→ Add roundtables or thought-leadership to build intent

Approach prospects like a curious doctor or lawyer ask real questions, dig into pain, and make it about them, not you.

It’s not pitch-slap → it's problem-solving.

🎧 Watch the full episode of Edge of Growth with Michael Falato to fix your top of funnel

25/08/2025

AI isn’t replacing salespeople. It’s replacing lazy ones.

Most reps still show up cold.

No prep. No context. No curiosity.

But here’s the cheat code:

→ Ask ChatGPT: “What are the 5 most important things that have happened at [company] in the last 3 months?”
→ Tailor it to your ICP (e.g. sales, revops, CS)
→ Use it to open with relevance and insight

It takes 2 minutes.

No excuses.

The reps who use AI to deepen research will win.

The ones who ignore it? Already behind.

Catch the full episode with Michael Hanson, search Edge of Growth on Spotify, Apple, or YouTube.

Want to diagnose your GTM motion? Take our free assessment

23/08/2025

You’d be shocked how many buying experiences are broken

→ Missed inbound leads
→ Auto-disqualified buyers
→ Clunky demo booking
→ Reps who kill deals with bad energy

This is why your funnel isn’t converting

Clean brand? Great

Solid product? Even better

But if your buying experience sucks… you’re done

Listen to the full episode with Michael Hanson, search Edge of Growth wherever you get your podcasts

Want to spot your own blind spots? Take our free GTM assessment

22/08/2025

Most reps are trained to sell

The best ones?

They make you feel like you’re not being sold to at all

Buyers don’t want a pitch

They want a problem-solver

🎧 In this episode of Edge of Growth, Michael Hanson breaks down why trust in sales is broken and how to fix it

→ Watch the full episode on Spotify or YouTube

→ Or take our free GTM assessment to see where you stand

18/08/2025

Your Reps Are Just Uncoached

You don’t need magic scripts.

You need salespeople who can actually sell.

→ Are your reps consistent across email, video, and calls?
→ Do they know how to actually have a conversation?
→ Have you coached tonality, talk tracks, and timing?

You can’t fake confidence and you can’t ChatGPT your way to trust.

If you’ve nailed clarity, and your messaging is sharp...

But your pipeline still sucks?

Your infrastructure and ex*****on are where the cracks are.

🎧 Watch the full episode on Spotify or YouTube → Search Edge of Growth

✅ Or take our GTM Health Check to fix your sales system

https://alignment.revenuefunnel.co.uk/p/symbiotic-lp-3?expid=777189d9-e774-4e85-830f-cbd22f86d7eb&SASID=D15EBh3bfuB3kaMnYwv8iqgMAiMxZ2W7OUYvZGtJ

16/08/2025

If your outbound isn’t landing, it’s not because your personalization is weak.

It’s because your relevance is missing.

→ Speak your buyer’s language, not your product’s

→ Focus on the cost of inaction

→ Create urgency by showing you understand their pain better than they do

❝ Your message should feel like it was written in their head, not pulled from ChatGPT. ❞
This isn’t about clever tricks.

It’s about real resonance.

🎧 Watch the full episode on Spotify or YouTube → Search Edge of Growth

✅ Or take our GTM Health Check to fix your outbound

15/08/2025

Stop Overthinking Your Messaging

The best-performing outbound campaigns right now?

They're painfully boring.

🔥 Tom Slocum Slocum has built millions in pipeline and here’s what he sees across his top clients:

→ lowercase subject lines

→ 3 words max

→ zero cleverness

Why?

Because your prospect isn’t waiting for your “disruptive” icebreaker.

They just want relevance.

If you wouldn’t double-tap your best friend with that subject line…

Why are you sending it to a stranger?

🎧 Watch the full episode on Spotify or YouTube → Search Edge of Growth

✅ Or take our GTM Health Check to see why your messaging isn’t landing

https://alignment.revenuefunnel.co.uk/p/symbiotic-lp-3?expid=777189d9-e774-4e85-830f-cbd22f86d7eb&SASID=D15EBh3bfuB3kaMnYwv8iqgMAiMxZ2W7OUYvZGt

11/08/2025

Just because the layoffs are over… doesn’t mean the decisions are.

Keri-Lynne Shaw has sat in those rooms.
And she’s here to tell you:

→ Execs are constantly reshaping org charts behind closed doors
→ HR conversations happen every other week, not once a year
→ If budgets stay flat, exits make room for hires

Don’t underestimate what’s happening in the background

Even if you survived the last round, there could be another one coming

In a shifting market, silence doesn’t equal safety.
Stay ready. Stay aware. Stay in control.

🎧 Listen to the full episode on Spotify or wherever you get your podcasts.
Just search Edge of Growth.

09/08/2025

Even if you're just one month into the job

Even if things feel fine

Keri-Lynne Shaw makes it clear:

→ Staying market-fresh keeps you prepared
→ Conversations keep your value top-of-mind
→ Boredom or blindsides both can come fast

Career security isn’t about loyalty

It’s about leverage, awareness, and momentum

🎧 Listen to the full episode on Spotify or wherever you get your podcasts.

Search Edge of Growth to find it.

07/08/2025

What if you left before they made the decision for you?

Keri-Lynne Shaw says the most strategic career moves happen before the layoffs

→ When something feels off, trust your instinct

→ Own the conversation instead of waiting for the boardroom “walk.”

“I’d like to talk about what a transition might look like…”

That one line could protect your reputation and your team

If you’re in leadership and you’re sensing a shift

Don’t wait for permission. Start planning.

🎧 Listen to the full episode on Spotify or wherever you get your podcasts

Just search Edge of Growth.

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