Dalton Sim at ScaleSpin.io

09/03/2022

Why the best marketing story is your story

19/02/2022

"Build it, and they will come!" they say.

New coaches spend WAY too much time overthinking and polishing their programs to no end....

And never get to launch it.

We've seen new coaches put prospecting and business generation on hold because they wanted to:
- Dot the 'I's on their five-step process or ten-point framework
- Cross the 'T's on the three different pricing packages and what they contain
- Make sure they have enough content for weeks and months.

Your prospects don't buy because you have a five-point framework and the coach down the road only has a two-point framework (or no framework at all).

They buy you.

They become a client because you had a transformational conversation.

They become a client because they trust you and your overall approach.

The rest are details.

Consider this three-step process instead:

1. Have an outline of the entire program and only the first 20% done & dusted
2. Focus on outreach and generate prospecting conversations
3. Figure out the rest as you go along.

Imperfect ex*****on is always better than inaction.

Would you agree? Leave a comment below and let's have a conversation!

17/02/2022

Is "Doing What You Love" a Myth?

Steve Jobs said: "The only way to do great work is to love what you do."

Making a living and getting paid doing something that we "love" or that we're passionate about is a dream that most of us desire to attain.

If you're a coach trying to make an impact and change lives, we might think that just because we're "passionate" about it, everything will be stress-free and money will just flow in.

But, is that really the case?

As the "iceberg principle" suggests: the "success" we see other people achieve is just that tiny portion that shows on the surface.

What’s buried underneath? sleepless nights, rejection, trials and errors, failure...

As Cal Newport says: "Passion comes after you've been able to put in the hard work and effort into being excellent at something valuable - not before."

Mastery BREEDS passion, not the other way around.

Would you disagree? Leave a comment below!

16/02/2022

15/02/2022

What would you do if you weren’t afraid?

Most of us are scared of putting our best work out there…

For fear of being criticized, judged, or maybe even ridiculed.

We assume failure, sometimes even without taking the first step.

Being scared that we’re not good enough, and we’ll just end up failing anyway.

But what if you knew that breaking past your fears will change your life?

What would you do if you weren’t afraid?

12/02/2022

Are you willing to pay the price for greatness?

Being a great coach comes at a cost.

There will be times when you’ll encounter nightmare clients, hear some harsh comments, and even wrestle with self-doubt.

Oftentimes it feels like an uphill battle - and most end up quitting even before reaching the top.

But this is no reason to just give up on it just because it’s hard.

As they say, “nothing worth having ever comes easy”

And true to this saying - you’ll soon realize that every hardship was well worth it.

Here’s a few tips to help you stay the course:

👁️ Have a clear vision
Having a clear, well defined vision keeps you anchored on your purpose. Getting clarity on this helps you stay grounded on why you wanted to pursue coaching in the first place.

⭐ Practice positive affirmations
Thoughts become words, and words turn to action. It’s good practice to constantly remind yourself that you’re worthy and you have the capacity to help others.

✍🏼 Keep a journal
Keep track of your progress! It helps to remind yourself how far you’ve come as you go on your journey of changing lives and making an impact. It would fascinate you to see how your life’s trials and challenges have shaped you into the strong person you are right now.

Hope this gave you some insights! Share your thoughts on the comments below 👇🏼

P.S. We’ve created a simple, easy-to-follow cheat sheet that aims to make building meaningful connections with your ideal clients easier. Check out the link in the first comment if you want access!

11/02/2022

“The Magic is in Building Great Relationships”

[Book Highlights Part 5 of 5 // The Prosperous Coach by Rich Litvin]

We’re dropping some key takeaways from Rich Litvin’s seminal work, The Prosperous Coach.

“The best way to predict the future is to create it.” - Peter Drucker

Here’s some key takeaways:

💡 Great businesses have always known that the magic is in building great relationships. Coaching is no different

💡 No sales ever took place outside of a conversation.

💡 Combine imagination with action. Leave the conversation in a context of possibility, not a context of affordability.

💡 Approach a conversation with a potential client from a place of being really, really present. Put all your attention on them and get curious. Ask questions about their life and their world. Ask about their dreams and desires, their fears, and their pain.

▪️ Find their “secret dream”—the goal behind their goal. You can only create extraordinary clients when you are willing to ask them questions that no other coach would ask. Dig deeper into their deepest dreams and their secret fears than anyone else has ever gone. Every client has a goal behind their goal.

▪️ Your job is to find out what they really, really want. Do that and they will thank you forever. And you will have all the clients you ever want

▪️ Don’t be afraid to use your intuition. Don’t be afraid to say what feels uncomfortable. Don’t be afraid to let the person in front of you acknowledge feeling uncomfortable

▪️ The more safety you create, the deeper you can go. “Would it be okay with you if I ask a question about that?”

▪️ "Instead, be willing to listen deeply and then be the first person in their lives to tell them the truth. Be real and tell the truth about how you really see their problems."

💡Slow Down

▪️ Slow down your conversations with clients and you will notice things they can’t yet see. Slow down your intake conversations with potential clients and you will create space for them to delve deeper into their lives than ever before.

▪️ Slow down the time you spend preparing for a meeting with a new client and you will think of questions that no one has ever asked them.

▪️ Slow down enough to get a sense of your client’s world before you meet them and you will be more present for them than anyone else has ever been for them."

Thanks for following this 5-part book review series for Rich Litvin’s “The Prosperous Coach”. Hope you gained some new insights.

What book would you like to see reviewed? Leave a comment!

10/02/2022

"3 Disciplines To Become a Highly Successful Coach"

[Book Highlights Part 4 of 5 // The Prosperous Coach by Rich Litvin]

We’re dropping some key takeaways from Rich Litvin’s seminal work, The Prosperous Coach.

–
To become highly successful as a coach: Master these 3 disciplines
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You need to master the business of Creating Clients (in fact, to be highly successful, you need to love creating clients as much as you love coaching clients).
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You need to become adept at Fearless Coaching (a willingness to courageously lead your clients in the most powerful way possible).
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And beyond these, you need to be willing to work your own process—and do the Deep Inner Work necessary—so you can see your own blind spots. You can’t take your clients any deeper than you have been able to go in your own life.

Drop a comment if you had any other takeaways from Rich’s book!

Stay tuned for the final part tomorrow, where Rich dives deep into how conversations and building relationships play a vital role in running a successful business!

09/02/2022

"Money is a result of your impact, your service and your creativity..."

[Book Highlights Part 3 of 5 // The Prosperous Coach by Rich Litvin]

We’re dropping some key takeaways from Rich Litvin’s seminal work, The Prosperous Coach.

"Increase one or more of these factors and your life will transform. And so will the lives of your clients"

–
Money is a sign of the impact you are having on the world. More money in your bank account means you are making more of an impact. Bank account low? Find a way to make a bigger difference in your clients’ lives.
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Money equals service. If you want to make some money, wake up and ask yourself, “Who can I serve today?” And then create a way to serve them even more powerfully.
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Money is the most perfect expression of your creativity. If your bank account is low, it’s a reminder that it’s time to get even more creative.

Drop a comment if you had any other takeaways from Rich’s book!

Stay tuned for Part 4 on Tues, where Rich discusses the 3 disciplines to become highly successful as a coach!

08/02/2022

"There’s a big difference between deciding and doing"

[Book Highlights Part 2 of 5 // The Prosperous Coach by Rich Litvin]

We’re dropping some key takeaways from Rich Litvin’s seminal work, The Prosperous Coach.

–
If you wait until you're ready, you'll never get started. Just decide what tiny action you will take today to create your next client. And then take it.
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Don’t wait for one-hundred percent readiness. It will never come. When you are eighty percent ready, go for it. Run straight at it. Get exposed. Risk messing up. Failing is not a problem you will face. Failing is how you get there.

Drop a comment if you had any other takeaways from Rich’s book!

Stay tuned for Part 3 on Tuesday, where Rich shares the #1 greatest predictor of your income potential as a coach!

07/02/2022

Being fearless in coaching and creating clients.

[Book Highlights Part 1 of 5 // The Prosperous Coach by Rich Litvin]

“Overcome the notion that you must be regular. It robs you of the chance to be extraordinary.” - Uta Hage

We’re dropping some key takeaways from Rich Litvin’s seminal work, The Prosperous Coach.

The cornerstone of any successful coach is a fearless mindset - these insights stuck out for us!

–
Show your clients what they cannot see. Say to your clients what no one else would dare to say. Fearless coaching means every time you coach, you change the world.
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When someone sees the world differently, they show up differently, and they create results that looked impossible a moment before.
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Pay rapt attention to [your clients’] words. Because their words tell you where they are focusing. Change their focus and you change their world.
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As a coach, your only mission is to wake up each morning and ask yourself: “Who can I serve so powerfully that they never forget our conversation for the rest of their life?” When you serve people in this way you will become an extraordinary coach. Because there is no coach like you in the world. And that is priceless.
–

Drop a comment if you had any other takeaways from Rich’s book!

Stay tuned for Part 2 tomorrow, where we look at what Rich discusses about taking the leap and getting started!