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The Great Pitch Company

The Great Pitch Company's purpose is to help professional service companies to efficiently pitch the

02/10/2026

How ready is your New Business pipeline for 2027?

As Q4 gets busier, it’s all too easy for New Business to slip down the priority list. Then January arrives and suddenly the pipeline isn’t quite where you hoped it would be.

That’s why we’re delighted to be partnering with the Alliance of Independent Agencies, Suprpwr and Gray Matters for The New Business Reset in Manchester on Wednesday 25 November.

Following the success of our Summer Reset, our CEO Marcus Elliott Brown will join Adam Graham and 💥 Dan Archer for a practical afternoon helping agency leaders take an honest look at their New Business, identify what needs to change and build a clear plan for Q1.

No lengthy lectures. Practical conversations, fresh thinking and a plan you can actually put into action.

Spaces are limited.

👉 Details and tickets: https://lnkd.in/eadW2hrT

Let’s get ready for 2027. See you in Manchester!

29/09/2026

Really enjoyed being part of The Stable’s latest Chats, answering a simple question:

If you could change one thing about the industry, what would it be?

Mine was about making pitches the best part of our industry again.

I still remember the excitement of pitching early in my career. The imagination, the energy and occasionally the slightly ridiculous lengths we’d go to bring an idea to life. Including, yes, a colleague hiding under a meeting-room table waiting for his cue to sing. 😄

I’d love people coming into the industry today to experience that same sense of excitement and, years later, still have a few stories worth telling.

Lovely to be featured alongside Andy Flemming, Wesley Hawes, Ant Melder, Tomás Gianelli O’Ryan, Nonthaporn Ketmanee, Lukas Lund, Iwona Mnich and Blake Enting, all bringing very different perspectives to the question.

And a big thank you to candide McDonald and The Stable for bringing us all together.

Worth a read. 👇

https://www.thestable.com.au/the-stables-chats-if-you-could-change-one-thing/

24/09/2026

The written brief is only the beginning.

Some of the most valuable pitch insights come from the conversations around it: understanding what’s driving change, what really matters to the decision makers and what success looks like beyond the brief.

Great to see Tracey BurnettBurnett revisiting her conversation with our CEO, Marcus Elliott BrownElliott Brown, on Marketing Momentum for Agencies Podcast.

Plenty of practical advice for anyone involved in pitching and New Business.

Thanks for sharing, Tracey. Worth a listen! 👇
https://open.spotify.com/episode/5ERkJCsQJS9842lliDTNsY?si=3cd7c5a7da6545d6

https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000790226351

01/09/2026

Winning Ways is back, this time with a five-module training programme!

Following our introductory Winning Ways session, The Great Pitch Company is delighted to continue our partnership with the Independent Agency Network (IAN), the South African division of the Alliance of Independent Agencies.

The programme consists of five practical training sessions designed to help independent agencies win more and waste less.

Led by Marcus Elliott Brown, Founder & CEO of The Great Pitch Company, the programme will cover:

📅 Module 1 | 11 September
Five Proven Strategies to Achieve Profitable Business Growth
📅 Module 2 | 18 September
The Ten Mistakes Independent Agencies Make That Stop Them Winning Big
📅 Module 3 | 25 September
Inside the Prospective Client’s Mindset – How to Ensure You Win
📅 Module 4 | 2 October
Pitch craft – Delivering World Class Pitch Ex*****on
📅 Module 5 | 9 October
Storytelling – Using Micro and Macro Techniques to Win

⏰ 09:00 to 10:15 (South Africa time)

Each session includes one hour of training, with additional time for questions and discussion.

The programme is open to Independent Agency Network members. Pricing is per agency, per module, not per participant.

For more information and to request the registration form, please contact Amanda Prinsloo at [email protected].
We’re looking forward to continuing the Winning Ways journey with IAN and its members.

12/08/2026

Pitch reviews are among the most critical and most challenging moments in the new business process.

In his latest article, our wonderful Paul Wilson explores the pressure, leadership and decision-making that shape these meetings, sharing four practical lessons drawn from conversations with senior agency leaders around the world.

At The Great Pitch Company, we believe that better pitch reviews don’t just lead to better work, they create healthier teams and better new business outcomes.

A great read for anyone involved in pitching. Thank you, Paul, for sharing your insights.

🔗 Read the full article here: https://www.linkedin.com/pulse/what-work-isnt-good-enough-paul-wilson-3j06e

07/08/2026

🚀 Introducing Growth Mindset Fridays.

Starting today, we’ll aim to share a new insight from our CEO Marcus Brown, every Friday, drawing on his experience helping agencies and brands win more new business.

This week’s thought:
“New business is everybody’s business.”

Each edition will feature practical advice, lessons learned, and ideas you can apply to drive growth and improve your new business performance.

📩 If you’d like to receive Growth Mindset Fridays straight to your inbox, subscribe to The Great Pitch Newsletter. (https://createsend.com/t/t-0ADB3E2F5D806D8D2540EF23F30FEDED)

31/07/2026

Advertising isn’t just a measure of confidence, it’s a commitment to growth.

The latest Advertising Association / WARC Expenditure Report shows continued investment across the industry, reinforcing the importance of building brands even in uncertain times.

Delighted to see our Founder & CEO, Marcus Elliott Brown, featured alongside industry leaders, sharing why the brands that continue to invest today are the ones best positioned to grow tomorrow.

Read the full article below 👇
https://mediashotz.co.uk/aa-warc-exp-report-q1-2026-industry-comment-reaction/

27/07/2026

The conversation around where we work continues. But perhaps the bigger question is how we work.

The latest findings from The Great Pitch Poll, featured in Campaign, reveal that 54% of advertising professionals would consider leaving their employer if mandatory office attendance increased. That’s up from 42% last year.

The data also highlights the ongoing pressures facing business development teams, with many respondents continuing to report high levels of stress, long hours and weekend working during pitches.

These findings aren’t about being “pro” or “anti” office. They’re a reminder that sustainable growth depends on creating environments where people can perform at their best.

As the industry continues to evolve, balancing collaboration, flexibility and wellbeing will remain one of the biggest leadership challenges.

Thank you to CampaignUK for covering this important story.

Read the full article below:
https://www.campaignlive.co.uk/article/proportion-adland-ready-quit-stricter-in-office-policies-rises-half/1965332?bulletin=campaign_breakfast_briefing&email_hash=&utm_campaign=eNews%20Bulletin&utm_content=Campaign%20Breakfast%20Briefing%20(56)::www_campaignlive_co_uk_article&utm_medium=EMAIL&utm_source=20260727 (Link in Bio)

21/07/2026

The findings from The Great Pitch Poll are continuing to spark important conversations across the industry.

Campaign UK (https://www.linkedin.com/preload/?_bprMode=vanilla #) asked agency leaders, intermediaries and growth experts one key question:
𝗔𝗿𝗲 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗱𝗲𝗺𝗮𝗻𝗱𝗶𝗻𝗴, 𝗼𝗿 𝗱𝗼 𝘄𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗿𝗲𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗽𝗶𝘁𝗰𝗵𝗶𝗻𝗴 𝘄𝗼𝗿𝗸𝘀?

The result is a thoughtful discussion on pressure, expectations, wellbeing and what a more sustainable pitch process could look like.

Read the debate here:
https://www.campaignlive.co.uk/article/clients-becoming-demanding/1965027?bulletin=campaign_breakfast_briefing&email_hash=&utm_campaign=eNews%20Bulletin&utm_content=Campaign%20Breakfast%20Briefing%20(175)::www_campaignlive_co_uk_ar_3&utm_medium=EMAIL&utm_source=20260721 (Link in Bio)

Pitching Wellbeing

17/07/2026

The industry has spoken. It’s time to listen!

The findings from The Great Pitch Poll 2026 paint a clear picture of the pressures facing agency business development teams today.

📊 73% have considered leaving the advertising industry because of pitch-related stress.

📊 81% have seriously considered changing jobs because of business development pressure.

📊 70% say they or someone they know has become ill or taken sick leave because of pitching.

Yet there are reasons for optimism too. More agencies are investing in wellbeing, more people feel able to talk openly about mental health, and 84% agree that positive mental wellbeing is critical to delivering successful pitches.

As AI reshapes the pitching process and client expectations continue to evolve, the challenge isn’t simply to win more business, it’s to build a healthier, smarter and more sustainable way of pursuing growth.

A huge thank you to everyone who took part in this year’s research, our independent research partner Censuswide, and to Campaign Magazine, Marcomm News and Mediashotz for helping bring these important conversations to a wider audience.

This is just the beginning. Over the coming weeks we’ll be sharing more insights, practical recommendations and conversations on how agencies, clients and procurement teams can create better pitching experiences for everyone.

Because great agencies deserve great growth and great people deserve great careers.

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