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The Great Pitch Company's purpose is to help professional service companies to efficiently pitch the

12/08/2026

Pitch reviews are among the most critical and most challenging moments in the new business process.

In his latest article, our wonderful Paul Wilson explores the pressure, leadership and decision-making that shape these meetings, sharing four practical lessons drawn from conversations with senior agency leaders around the world.

At The Great Pitch Company, we believe that better pitch reviews don’t just lead to better work, they create healthier teams and better new business outcomes.

A great read for anyone involved in pitching. Thank you, Paul, for sharing your insights.

🔗 Read the full article here: https://www.linkedin.com/pulse/what-work-isnt-good-enough-paul-wilson-3j06e

07/08/2026

🚀 Introducing Growth Mindset Fridays.

Starting today, we’ll aim to share a new insight from our CEO Marcus Brown, every Friday, drawing on his experience helping agencies and brands win more new business.

This week’s thought:
“New business is everybody’s business.”

Each edition will feature practical advice, lessons learned, and ideas you can apply to drive growth and improve your new business performance.

📩 If you’d like to receive Growth Mindset Fridays straight to your inbox, subscribe to The Great Pitch Newsletter. (https://createsend.com/t/t-0ADB3E2F5D806D8D2540EF23F30FEDED)

31/07/2026

Advertising isn’t just a measure of confidence, it’s a commitment to growth.

The latest Advertising Association / WARC Expenditure Report shows continued investment across the industry, reinforcing the importance of building brands even in uncertain times.

Delighted to see our Founder & CEO, Marcus Elliott Brown, featured alongside industry leaders, sharing why the brands that continue to invest today are the ones best positioned to grow tomorrow.

Read the full article below 👇
https://mediashotz.co.uk/aa-warc-exp-report-q1-2026-industry-comment-reaction/

27/07/2026

The conversation around where we work continues. But perhaps the bigger question is how we work.

The latest findings from The Great Pitch Poll, featured in Campaign, reveal that 54% of advertising professionals would consider leaving their employer if mandatory office attendance increased. That’s up from 42% last year.

The data also highlights the ongoing pressures facing business development teams, with many respondents continuing to report high levels of stress, long hours and weekend working during pitches.

These findings aren’t about being “pro” or “anti” office. They’re a reminder that sustainable growth depends on creating environments where people can perform at their best.

As the industry continues to evolve, balancing collaboration, flexibility and wellbeing will remain one of the biggest leadership challenges.

Thank you to CampaignUK for covering this important story.

Read the full article below:
https://www.campaignlive.co.uk/article/proportion-adland-ready-quit-stricter-in-office-policies-rises-half/1965332?bulletin=campaign_breakfast_briefing&email_hash=&utm_campaign=eNews%20Bulletin&utm_content=Campaign%20Breakfast%20Briefing%20(56)::www_campaignlive_co_uk_article&utm_medium=EMAIL&utm_source=20260727 (Link in Bio)

21/07/2026

The findings from The Great Pitch Poll are continuing to spark important conversations across the industry.

Campaign UK (https://www.linkedin.com/preload/?_bprMode=vanilla #) asked agency leaders, intermediaries and growth experts one key question:
𝗔𝗿𝗲 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗱𝗲𝗺𝗮𝗻𝗱𝗶𝗻𝗴, 𝗼𝗿 𝗱𝗼 𝘄𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗿𝗲𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗽𝗶𝘁𝗰𝗵𝗶𝗻𝗴 𝘄𝗼𝗿𝗸𝘀?

The result is a thoughtful discussion on pressure, expectations, wellbeing and what a more sustainable pitch process could look like.

Read the debate here:
https://www.campaignlive.co.uk/article/clients-becoming-demanding/1965027?bulletin=campaign_breakfast_briefing&email_hash=&utm_campaign=eNews%20Bulletin&utm_content=Campaign%20Breakfast%20Briefing%20(175)::www_campaignlive_co_uk_ar_3&utm_medium=EMAIL&utm_source=20260721 (Link in Bio)

Pitching Wellbeing

17/07/2026

The industry has spoken. It’s time to listen!

The findings from The Great Pitch Poll 2026 paint a clear picture of the pressures facing agency business development teams today.

📊 73% have considered leaving the advertising industry because of pitch-related stress.

📊 81% have seriously considered changing jobs because of business development pressure.

📊 70% say they or someone they know has become ill or taken sick leave because of pitching.

Yet there are reasons for optimism too. More agencies are investing in wellbeing, more people feel able to talk openly about mental health, and 84% agree that positive mental wellbeing is critical to delivering successful pitches.

As AI reshapes the pitching process and client expectations continue to evolve, the challenge isn’t simply to win more business, it’s to build a healthier, smarter and more sustainable way of pursuing growth.

A huge thank you to everyone who took part in this year’s research, our independent research partner Censuswide, and to Campaign Magazine, Marcomm News and Mediashotz for helping bring these important conversations to a wider audience.

This is just the beginning. Over the coming weeks we’ll be sharing more insights, practical recommendations and conversations on how agencies, clients and procurement teams can create better pitching experiences for everyone.

Because great agencies deserve great growth and great people deserve great careers.

17/07/2026

Industry leaders share their take on the latest IPA Bellwether Report.

We’re pleased to see our CEO, Marcus Elliott Brown, among the contributors to the latest IPA Bellwether Q2 2026 commentary, joining fellow leaders from across the marketing and communications industry to share their perspectives on the outlook for growth.

Thank you to MediaShotz and Mark Johnson for bringing together such a diverse range of voices.

Read the full article below👇🏼
https://mediashotz.co.uk/ipa-bellwether-q2-2026-industry-leaders-comment/

16/07/2026

What do independent agencies deliver that large networks can’t?

That was the question at the heart of a fantastic discussion during COMvergence’s 10th Anniversary Conference, where our CEO, Marcus Elliott Brown, had the pleasure of moderating an outstanding panel featuring Thomas Jamet, Thomas Le Thierry d’Ennequin, Ali Reed and Gene Turner.

The conversation explored how independent agencies are redefining growth through agility, entrepreneurial thinking, closer client partnerships and a more purposeful approach to AI, while also recognising the challenges our industry still needs to address.

A huge thank you to Olivier Gauthier and the entire COMvergence team for bringing together such a brilliant group of industry leaders to celebrate this milestone. We’re proud to have been part of the conversation.

📸 Photos courtesy of COMvergence.

ArtificialIntelligence TheGreatPitchCompany

16/07/2026

Thank you to MarComm News for covering The Great Pitch Poll.

It’s great to see these findings reaching a wider audience and helping spark important industry conversations.

Read the full article here:
https://marcommnews.com/pitch-pressure-is-crushing-adland-as-a-shocking-73-consider-quitting-the-industry/

BusinessDevelopment Marketing

16/07/2026

Thank you to Mediashotz for covering The Great Pitch Poll.

Your coverage helps ensure these important conversations around pitching, wellbeing and agency growth reach the people who can make a difference.

Read the full article here:
https://mediashotz.co.uk/pitch-pressure-pushes-73-to-consider-leaving-agency-life-survey/

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