Joseph Liu

Joseph Liu Joseph Liu helps professionals relaunch their careers by more powerfully marketing their personal brands.

Official page for Joseph Liu, a public speaker, career consultant, and host of the Career Relaunch® podcast dedicated to empowering professionals to pursue work they find truly meaningful His work is informed by 10 years of global marketing experience in the US &UK managing brands including Glad, Liquid-Plumr, Gü Puds, and Häagen-Dazs, his involvement with four major brand relaunches, and 500+ hours of professional career coaching. He now applies principles used to build & relaunch consumer brands to help professionals and aspiring business owners build & relaunch their personal brands. Joseph has served as a TEDx speaker and been featured in The Huffington Post, Monster Jobs, Career Builder, Fast Company, and Marketing Week. He shares career change and personal branding resources at JOSEPHPLIU.COM, and he’s the host of the Career Relaunch Podcast, featuring inspiring stories of career change. He received his Associate Certified Coach (ACC) credential from the International Coach Federation, MBA from the University of Michigan, Ross School of Business, and Bachelors of Arts in Psychology from Northwestern University.

Thanks to the IESE Business School MiF & MiM students who joined my professional networking session on Wednesday. Apolog...
10/09/2026

Thanks to the IESE Business School MiF & MiM students who joined my professional networking session on Wednesday. Apologies I couldn't join you in person as planned (due to the UK airport issues this week), but I hope we'll have a chance to meet in person another time.

I enjoyed joining the new Bayes Business School Full-Time MBAs to share my guidance on personal branding and effective c...
09/09/2026

I enjoyed joining the new Bayes Business School Full-Time MBAs to share my guidance on personal branding and effective communication. See you all again next week to continue the conversation when we discuss networking.

According to BCG, between 2027-2029, over half of jobs will be reshaped by AI. One's ability to navigate these changes w...
08/09/2026

According to BCG, between 2027-2029, over half of jobs will be reshaped by AI. One's ability to navigate these changes will have a direct impact on overall career satisfaction.
Thanks to Imperial Business School for the opportunity to discuss career reinvention with your Full-Time MBAs.

As AI models and technologies level the skills & knowledge playing field, your personal brand may just be the differenti...
04/09/2026

As AI models and technologies level the skills & knowledge playing field, your personal brand may just be the differentiator that tips the scales in your favour during the job recruitment process. I enjoyed hosting the welcome workshops on personal branding for the '26-27 Imperial Business School Management, Marketing, and Economics & Strategy for Business MScs.

I recently joined Karen Chong on her Mind Blend podcast to share my perspectives on how to: 🚶 Move on when you're feelin...
28/08/2026

I recently joined Karen Chong on her Mind Blend podcast to share my perspectives on how to:
🚶 Move on when you're feeling stuck
🛡️ Build courage to make a change
🧭 Trust your intuition during turning points

Hear our full chat: https://open.spotify.com/episode/57NqnT4m8OGyY1BU3CSSAJ

With AI reshaping the workplace, many of us will face career changes in the upcoming years. My story of changing career ...
17/07/2026

With AI reshaping the workplace, many of us will face career changes in the upcoming years. My story of changing career paths and perspectives on navigating professional pivots were featured in this SUCCESS Magazine article yesterday. Shout out to Career Relaunch podcast guests Chris Donovan and Sangeetha Gopalakrishnan also featured in the piece.

Stories of professionals who are changing course deep into their careers and finding it pays off.

13/07/2026

AI can certainly assist you with writing, but it can also replace the exact process that sharpens your thinking. Scott Lamb, VP of Content at Medium, explains that the real value of writing comes from the effort you put into working through your ideas to sharpen them.
🎧Hear our full discussion about AI's impact on writing on Career Relaunch® podcast episode 111: https://pod.fo/e/420c9c
📄Read Scott's episode page: https://josephliu.co/podcast/episode111

07/07/2026

When you're writing for an audience, start by understanding your reader's needs first, which allows you to focus your writing and provide actual value, according to Scott Lamb, VP of Content at Medium, who shared lots of useful writing advice on Career Relaunch® podcast episode 111
🎧Hear our full chat: https://pod.fo/e/420c9c

As AI continues to change the landscape of jobs and hiring, personal branding and human skills will become increasingly ...
06/07/2026

As AI continues to change the landscape of jobs and hiring, personal branding and human skills will become increasingly important differentiators moving forward. Thanks to Warwick Business School for the opportunity to speak with your Accelerator MBAs at The Shard about personal branding. I also enjoyed hearing your career change panel that followed.

This Warwick Business School career change panel hosted by Tom Cadmore, following my personal branding workshop, was ful...
01/07/2026

This Warwick Business School career change panel hosted by Tom Cadmore, following my personal branding workshop, was full of useful career insights. Highlights:
🧭 You don't need to know the exact destination, but you need to at least clarify your broad direction. -Jason Ash, Rolls-Royce
🧑‍🤝‍🧑It's okay not to have a solid plan. When in doubt, take roles where you like the people. -Guy March, Tenable
🚪Building a network is what opened opportunities."-Bill Unsworth, IBM

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