Joseph Liu

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Joseph Liu Joseph Liu helps professionals relaunch their careers by more powerfully marketing their personal brands.

Official page for Joseph Liu, a public speaker, career consultant, and host of the Career Relaunch® podcast dedicated to empowering professionals to pursue work they find truly meaningful His work is informed by 10 years of global marketing experience in the US &UK managing brands including Glad, Liquid-Plumr, Gü Puds, and Häagen-Dazs, his involvement with four major brand relaunches, and 500+ hours of professional career coaching. He now applies principles used to build & relaunch consumer brands to help professionals and aspiring business owners build & relaunch their personal brands. Joseph has served as a TEDx speaker and been featured in The Huffington Post, Monster Jobs, Career Builder, Fast Company, and Marketing Week. He shares career change and personal branding resources at JOSEPHPLIU.COM, and he’s the host of the Career Relaunch Podcast, featuring inspiring stories of career change. He received his Associate Certified Coach (ACC) credential from the International Coach Federation, MBA from the University of Michigan, Ross School of Business, and Bachelors of Arts in Psychology from Northwestern University.

I enjoyed being back at SaĂŻd Business School, University of Oxford to speak with the current Full Time MBAs about buildi...
27/10/2026

I enjoyed being back at SaĂŻd Business School, University of Oxford to speak with the current Full Time MBAs about building a strong personal brand. I look forward to seeing you all again next week to discuss your professional elevator pitches.

From a professional standpoint, the quality of your relationships is going to matter more, not less, as AI continues to ...
26/10/2026

From a professional standpoint, the quality of your relationships is going to matter more, not less, as AI continues to infiltrate every aspect of our working lives. Thanks to all the Bayes Business School Global MBAs who joined my Networking Skills webinar on Saturday. Enjoyed meeting you virtually!

Have you ever gotten stuck in a conversation with someone at an event and didn’t know how to exit gracefully? Although I...
22/10/2026

Have you ever gotten stuck in a conversation with someone at an event and didn’t know how to exit gracefully? Although I never feel great about abruptly ending a conversation, I've had to find ways to exit for the sake of practicality. My latest Forbes article covers 6 ways to wrap up a conversation at networking events and conferences without being rude.

Six polite, direct ways to exit conversations at networking events, and why clear exits respect everyone’s time and keep future opportunities to connect open.

Achieving your career goals involves calibrating where you are, optimising your professional positioning, and committing...
20/10/2026

Achieving your career goals involves calibrating where you are, optimising your professional positioning, and committing to an action plan . . . sometimes easier said than done! Thanks to all the SaĂŻd Business School, University of Oxford Full Time MBAs wrapping up your programme who joined my Career Goals webinar on Wednesday.

Your ability to make a positive first impression will have a direct impact on how likely people are to think of you if a...
20/10/2026

Your ability to make a positive first impression will have a direct impact on how likely people are to think of you if and when relevant professional opportunities arise. Thanks to the ESSEC Business School Global MBAs who joined my elevator pitch workshop in Paris. Please take care amid the current situation in Paris, and hope to cross paths with you when you visit London next year.

If you don't define who you are, others will do it for you. Enjoyed spending the afternoon with London Business School S...
16/10/2026

If you don't define who you are, others will do it for you. Enjoyed spending the afternoon with London Business School Sloan students discussing strategies to build your professional reputation.

Your ability to effectively pitch yourself during face-to-face interviews and live evaluations will become increasingly ...
12/10/2026

Your ability to effectively pitch yourself during face-to-face interviews and live evaluations will become increasingly important as AI artificially levels the playing field with the written portion of job applications. Thanks to the SDA Bocconi School of Management Full-Time MBAs who joined my networking and elevator pitch workshops in Milan last week.

Hosting workshops on how to land a job in brand marketing and tackle the marketing case interview is always a highlight ...
07/10/2026

Hosting workshops on how to land a job in brand marketing and tackle the marketing case interview is always a highlight of the year because it reconnects me with my past career, without which I wouldn't have the career I now have. Thanks to all the Imperial Business School Marketing MScs who spent their Saturdays with me!

Thanks to all the incoming Bayes Business School MScs who attended my talk on professional networking & relationship man...
06/10/2026

Thanks to all the incoming Bayes Business School MScs who attended my talk on professional networking & relationship management during your welcome event in London! I'm looking forward to seeing some of you again this month during my personal branding workshops on campus.

I enjoyed having the opportunity to share my perspectives on professional reputation management with the Saudi Global Ne...
05/10/2026

I enjoyed having the opportunity to share my perspectives on professional reputation management with the Saudi Global Network in London last week. I genuinely enjoyed sticking around afterwards to speak with several of you about your careers, and I appreciated you giving me such a warm welcome into your community, including your patience with my attempts at speaking some limited Arabic at the start!

Hope to have an opportunity to join you again at one of your future events. Thanks again to Andrea Acedo of IE Business School for inviting me to speak and Manal Adham, founder of the Saudi Global Network, for welcoming everyone, including me, to the evening event.

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