ico

ico The most powerful thing you can create is connection. With empathy, imagination and entrepreneurial s

The way brands and organisations communicate today is barely recognisable from a decade ago. There are however certain attributes that transcend media fashions – clarity of thinking, an awareness of what engages an audience, and using creativity to communicate a point of difference. We’re a creatively led business and believe in encouraging everyone in the studio to develop their own expertise and

interests; be it food, travel, sport, health and beauty, art or fashion. We thrive on sharing this collective knowledge, it gives us experience and insights that allow us to punch above our weight even after two decades in the industry. To this creative rigour we add an aspect that is often overlooked, namely taking genuine care of the needs and nuances of clients. Forming these bonds has allowed us to work closely with ambitious clients to bring about genuine change and add value in their business. Brands we’ve created:

London Luton Airport
Mark Milton
Biju Bubble Tea
Snog Frozen Yogurt
Benugo
Karaway Bakery
Heron Tower
Total Office

More examples here:

http://icodesign.com/work

Websites we’ve designed and built;
National Railway Museum: www.nrm.org.uk
Ladybird: www.ladybirdreadityourself.com
SGM: www.microbiologyonline.org.uk

We’ve also created installations for the Science Museum, V&A, Wellcome Collection and Wieden + Kennedy London

As an African female-owned brand, is challenging the white European and male-dominated narrative that has governed the ...
28/10/2022

As an African female-owned brand, is challenging the white European and male-dominated narrative that has governed the industry for decades. We crystallised the brand’s pledge for change in the form of a manifesto that appears across various key touch points – the website, packaging and even on the chocolate bars themselves.

The story of – how we helped a cult fragrance brand grow into a Modern American Perfumery. Read the full article – link...
28/06/2022

The story of – how we helped a cult fragrance brand grow into a Modern American Perfumery.

Read the full article – link in bio.

Ever wondered why we often find it hard to describe smells? Well, it’s to do with the limitation of the English language...
14/06/2022

Ever wondered why we often find it hard to describe smells? Well, it’s to do with the limitation of the English language…

Read the full article - link in bio.

# design

The challenge of being a direct-to-consumer fragrance brand is an obvious one – you can't smell the fragrances online. T...
14/04/2022

The challenge of being a direct-to-consumer fragrance brand is an obvious one – you can't smell the fragrances online. The Exploration Pack helped to bridge this gap by offering a sample-size selection of Commodity's flagship fragrances.

Less is more. Craft and attention to detail runs through the Commodity experience.
12/04/2022

Less is more. Craft and attention to detail runs through the Commodity experience.

07/04/2022

In line with Commodity's elemental identity, the fragrance names are inspired by common nouns, with the fragrance descriptions taking inspiration from dictionary definitions.

05/04/2022

With over 20 years experience in fragrance distribution, Commodity founder Vicken Arslanian came to us looking to refocus the brand. Early in the strategic phase, we found the three words that really resonated with how the brand should look and feel: ethical, elemental, and atypical. The challenge was to bring Commodity to life in a way that fully embodied these attributes across the entire brand experience.

31/03/2022

When it came to creating Commodity's ecommerce experience, it was a perfect opportunity to showcase the elemental inspiration behind the brand's visual language. Stripping everything back allowed copy and content to communicate the brand’s atypical attitude, making a range of exceptional fragrances accessible to a wider audience across territories beyond America.

The result is a browsing experience that feels slick and sophisticated.

29/03/2022

As a way of expressing the potency of a particular fragrance, we worked closely with 's founder to create the concept of Scent Space. Each fragrance is available in 3 scent space configurations – Personal, Expressive and Bold. Not only does this give the wearer greater control over the intensity and projection of their scent, it also allows Commodity to target different markets. In the Middle East, for example, perfume wearers tend to opt for heavier, bolder fragrances, as opposed to Asia where lighter and more personal scents are preferred.

Ethical. Elemental. Atypical. This is how we approached the packaging design for . Gone are the smoke and mirrors, lifes...
24/03/2022

Ethical. Elemental. Atypical. This is how we approached the packaging design for . Gone are the smoke and mirrors, lifestyle cliches and industry jargon. Instead enter a radical concept called ‘Scent Space’ – a new way of expressing the strength of a fragrance.

22/03/2022

Commodity came to life as a kickstarter campaign, and quickly developed a cult following among fragrance fans. This rapid success, however, brought complications as struggled to scale. The brand was bought and sold multiple times, and, in the process, the essence of Commodity’s brand was lost.

Commodity’s new owner, Vicken Arslanian, saw that the brand needed to be refocused. We embarked on a project to bring clarity back to Commodity, repositioning it as a modern American perfumery while paying homage to its ethical, elemental and atypical roots. The result is a fragrance brand that’s bold, fresh and forward thinking.

18/03/2022

Taking an niche, indy fragrance brand and turning it into a modern American perfumery. Introducing .

Address

75-77 Great Portland Street
London
W1W7LR

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+442073231088

Website

Alerts

Be the first to know and let us send you an email when ico posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category