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Branding Latin America

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Branding Latin America

www.brandinglatinamerica.com A London-based Public relations Group with offices and associates in L

10/04/2026

Our founder was recently interviewed on Monocle Radio, one of the world’s most respected platforms for global affairs, culture and business
In conversation, he highlights Latin America’s growing trade opportunities and the importance of stability and peace as key drivers for long-term development and international engagement
At Branding Latin America, we are honoured to have contributed to positioning the region on the global stage for over 20 years, no longer seen as remote, but increasingly chosen for investment, living and as a place to build a prosperous future for generations to come
What are you waiting for? Latin America is today the safest continent to visit, to invest, even to move and live, given how unstable is the World right now
Listen to it! a brief moment, a broader perspective, a strongest than ever, Latin America!

27/03/2026

In celebration of Women’s Month, BritCham’s Diversity, Equity and Inclusion Committee, with Claudia Morales as a member, hosted a breakfast networking event at the residence of His Excellency David Cairns, British Ambassador to Argentina.

An inspiring morning bringing together leading voices including Laura Barnator, General Manager at Unilever Latin America and Sol Batallé Country Manager WTW Argentina, with Marcela Lomba, Academic Director at Fundación FLOR, leading the conversation.

It was a great opportunity to connect, exchange ideas and reflect on the evolving role of women in corporate leadership and the challenges and opportunities ahead.

04/03/2026

It was an honour for Branding Latin America to collaborate with Rainforest Alliance, alongside Terra Nuova, NCI, ADEX and AIV, in the implementation of the project “Strengthening Bio-businesses for Access to International Markets.”

Through this initiative, we supported the promotion of Peru’s extraordinary biodiversity-based products including ingredients such as aguaje, camu camu and dragon’s blood, helping connect Peruvian companies with international buyers and strengthen sustainable value chains.

From coordinating participation at BIOFACH 2026 to supporting a trade mission to the United Kingdom, our team provided trade promotion support, buyer outreach, stakeholder engagement and on-site ex*****on to facilitate meaningful business interactions and generate new commercial opportunities for these innovative bio-businesses.

We are proud to contribute to initiatives that promote sustainability, biodiversity conservation and inclusive economic development in Peru and across Latin America.

22/02/2026

We take internships very seriously, and that's why over these more than 20 years as the only global PR agency specialized in positioning countries and entrepreneurs from the region, even today 80% of our staff historically start with an internship
Sometimes there are chances to continue in the company as a PR executive, sometimes not, but all are part of the and are always called back at some point to work from anywhere in the world
This is how the roots of our company were formed when our founder sent an email via the website to Lord Bell, founder of Saatchi and Saatchi and spin doctor of Margaret Thatcher, with the pitch Branding Latin America project, and that's how our story began, when there were hardly any Latin American restaurants in the world, very little air connectivity, and many preconceptions about our culture
And today? Everyone wants to live, visit, or even invest in LatAm!

We continue to provide opportunities, we continue to employ young people in love with LatAm, we continue Branding Latin America... long live internships!
brandinglatinamerica

05/02/2026

Branding Latin America is delighted to announce its expansion in Europe with the opening of our new offices in Madrid and the appointment of Daniela Volpe as CEO for Spain.

Daniela, originally from Bolivia, will strengthen our presence in one of the most important European markets for Latin America, and will also be responsible for the Portuguese market as well as for the principality of Monaco. She will lead the growth of our PR and communication capabilities, expanding into events, sponsorship opportunities, strategic partnerships, and high‑level experiences.

We are excited to welcome her leadership and vision.

The best is yet to come.

31/12/2025

The best is yet to come #2026

19/11/2025

We were delighted to assist Salta, one of Argentina’s most stunning and diverse provinces, during WTM London 2025, enhancing its visibility and narrative within the European market.

Salta highlighted its remarkable mix of landscapes, cultural richness, gastronomy, and high-altitude adventures - including the iconic Tren a las Nubes.

With European travellers increasingly seeking authentic and nature-focused experiences, the province continues to strengthen its position as a leading destination in northern Argentina.

17/08/2025

Since April 13th, Branding Latin America, working on behalf of Uruguay XXI, has been responsible for the operation, coordination, and management of the Uruguay Pavilion at

In these months, the Pavilion has welcomed more than 2 million visitors, consolidating itself as a reference point for showcasing Uruguay’s identity, culture, and opportunities to the world.

Among the main activities coordinated and organized:

The National Day of Uruguay on June 17th, with a cultural program that represented the country, including a wine reception at the Pavilion and a cocktail reception at the Prince Bay Hotel.

Several Wine Events, some held at the Uruguay Pavilion and others in collaboration with partner countries, reinforcing Uruguay’s reputation as a producer of high-quality wines.

A dedicated Uruguayan Wool Event, promoting one of the country’s emblematic natural products.

The Pavilion has also had the honor of receiving visits from Presidents, Vice Presidents, Ministers, and even a Princess, reflecting the international prestige and relevance of Uruguay’s presence at Expo Osaka.

Together with Uruguay XXI, Branding Latin America continues working to ensure that Uruguay stands out on the global stage at one of the world’s most important international events.

19/06/2025

We were honoured to attend the cocktail reception celebrating 200 years of trade relations between the UK and Argentina, hosted by H.E. Ambassador Kirsty Hayes.

The evening began with inspiring words from the Ambassador, followed by remarks from Gonzalo Ketelhohn, President of BritCham, and Alfredo Fierro MBE, Director of Trade & Investment at the British Embassy in Buenos Aires.

As a UK-based company dedicated to strengthening trade and investment ties between both countries for over 20 years, we are at Branding Latin America proud to be part of this milestone celebration. Our CEO, Claudia Morales, was delighted to take part.

The evening concluded on a memorable note as Ambassador Hayes, who will be returning to the UK in the coming months, graciously showcased her elegant tango skills, much to the admiration of all guests. 🇬🇧🇦🇷

13/06/2025

Our client was proudly featured as one of the official sponsors of the prestigious Polo in the Park, held last Friday at Hurlingham Park, just ahead of the Queen’s Cup quarter-finals and the kickoff of the British Open. The sponsorship came as part of a strategic campaign developed by Branding Latin America.

For polo lovers, it was a unique chance to discover the world of Explora: immersive journeys through some of Latin America’s most extraordinary landscapes, combining luxury and nature. For Explora, it was a powerful opportunity to connect with a sophisticated UK audience that values meaningful travel.

At Branding Latin America, it’s a privilege to create strategies that bring luxury brands to life, especially when it means placing them at the heart of iconic events.

We are also delighted to announce that Explora will be the official sponsor of the England National Team at the Coronation Cup 2025, where a series of exclusive and immersive brand experiences are planned to engage with discerning UK travellers, with the local press and with luxury tour operators.

14/04/2025

RIP MARIO VARGAS LLOSA

At Branding Latin America, we have always admired those who, from different shores, work for the progress, identity, and recognition of our land. Today, we pay tribute to a person whose legacy has been instrumental in strengthening our region’s ties with the world.
“An open book is a thinking mind; closed, a waiting friend; forgotten, a forgiving soul; destroyed, a weeping heart.” Mario Vargas Llosa
May their inspiration continue to illuminate paths, and may their story remain alive in those who share their passion for Latin America.

Hasta siempre, Nobel. 📚 ✨

10/02/2025

Uruguay XXI -the agency responsible for the promotion of Uruguay exports, investments and country brand- was present with an institutional stand at Agro En Punta 2025.
The exhibition, that took place at the stunning Punta del Este Convention Centre last week, positions Uruguay as an agro-export hub with a focus on innovation and sustainability.
Uruguay XXI also launched its participation at the upcoming Expo 2025 Osaka that will be held in Japan from April to October.
Expo Osaka will bring together nations, organisations, and businesses to showcase cutting-edge technologies, cultural diversity, and solutions for a more sustainable world.
We are proud to be working along Uruguay XXI to promote and to increase the visibility of the country’s image in such an important global exhibition.

Address

1 Knightsbridge Green
London
SW1X7NE

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm

Website

http://www.BrandingLatinAmerica.com/

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