More from Marketing

28/01/2014

What is a proposition and how do I write one? http://ow.ly/t1Ub1 Tutorial 2 in the Winning Business 2014 series

The proposition is what to say about you, your business, and the products and services it offers. This tutorial explains how to write a proposition...

23/01/2014

One of the Winning Business 2014 series. Tutorial 1: Devising a more successful approach to developing business opportunities. Practical advice to help you prepare for success. http://ow.ly/sS1mD

. Listening to pundits and reading opinion polls about business confidence, it seems everyone has caught the bug ? NOW IS THE TIME TO REFLECT ON...

30/09/2013

What is the difference between pitching a product and a service? free advice for businesses who want to win more business http://ow.ly/pkK9a

Products and services are different. Thinking about describing services as products can be a big advantage.

18/06/2013

HOW TO MAKE SURE YOUR PRESENTATION IS RELEVANT? This is a challenge - after all, because they can’t read someone’s mind, they can’t know what interests them – can they? find out ... http://ow.ly/m936b

What makes a good presentation? There are a number of parts to a good presentation: It must be interesting to listen to. The person presenting must...

13/06/2013

Is it okay to use notes when presenting? Notes are okay in certain circumstances, but when is the right time to use them?
http://ow.ly/lYI3N

13/06/2013

If it's not okay to read from notes when presenting or pitching, when is it a good time to use them? read/watch the latest blog at http://ow.ly/m0jBG

I remember some time ago working with a partner of a firm who was adamant his team should not refer to notes when presenting. In their view it...

04/06/2013

Is it better to stand up and present or sit down and present at the table? http://ow.ly/lGVM5

If you want to communicate the things that are most important to you; if you want to make sure that people listen to what you have to say; then...

29/05/2013

If you are spending time searching out basic information about your own business, then you are not spending time focusing on strategy' and you're not ready to pitch. How pitch-ready is your business? Click the link and find out .. http://ow.ly/lvDit

Many companies don’t have to hand all the information they need to respond fully to a client opportunity that crosses their desk. If you are...

01/05/2013

Let's hear it for the PAUSE - Good communicators are easy to listen to, but sometimes learning when to say nothing can be one of the most powerful things you can do. http://ow.ly/kBwOX

Good communicators are easy to listen to. Maybe they do it naturally, easily, effortlessly. Or perhaps they have learned that speaking is also...

01/05/2013

Let's hear it for the PAUSE - Good communicators are easy to listen to. Maybe they do it naturally, easily, effortlessly. Or perhaps they have learned that speaking is also about delivery, as well as substance; and if you want to get a point across, sometimes learning when to say nothing can be one of the most powerful things you can do. http://ow.ly/kBwOX

15/07/2010

I met a man last who told me marketing planning was
pure humbug. Gosh what a business bumpkin, I thought! http://wp.me/pXe3i-u

We live in times when budgets are tight. Companies need to achieve more with less and success is intangible until it is measured. So knowing that a business is getting ROI (return on investment) from marketing has become a hot topic.