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Vision One Research

Name: Vision One Research
Address: 85-87 Bayham Street, London, NW10AG, GB
Telephone: +442036933150

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Vision One Research is an award-winning market research agency in the UK, specialising in B2B market research, consumer research, and customer insight.

The Lounge - a place where brands and consumers meet

The Lounge is powered by Vision One, who is a leading specialist research agency helping businesses improve through consumer insights

Share your thoughts and opinions through The Lounge! We help organisations make smarter, data-driven decisions through expert brand research, communications research, and product research. Our services include brand tracking, qualitative research (focus groups, depth interviews, co-creation), behavioural insight, and quantitative survey research. With over 25 years’ experience, we work with UK and international businesses to deliver actionable insights that drive growth. We combine robust research methods with commercial thinking to understand customer behaviour, brand perception, and decision-making.

07/10/2026

Customer satisfaction shouldn’t just give you a score. It should tell you what to do next.

Too often, customer satisfaction research stops at the headline number:

“Are customers satisfied?”

But the more useful questions are:
→ What did customers expect?
→ What did they actually experience?
→ What is driving satisfaction — or dissatisfaction?
→ And what does that mean for loyalty, retention and growth?

At Vision One, we believe customer satisfaction research should move from measurement to decision support.

That means going beyond the score to understand the causes, priorities and business impact behind it.

Because knowing that satisfaction has moved is useful.
Knowing why it moved, and what you can do about it, is much more valuable.

We've explored how to make customer satisfaction research work harder for your business in our latest article:

👉 From feedback to forward thinking: Making customer satisfaction work harder for your business

https://visionone.co.uk/news/best-customer-satisfaction/

Better questions. Deeper insight. Bigger opportunities.

02/10/2026

Who are some of the UK’s leading brand tracking agencies in 2026?

We’ve taken a closer look at 10 agencies helping brands understand where they stand, how they compare and, importantly, where they’re heading next.

Our latest guide, presented in no particular order, explores different approaches to brand health, equity, awareness, competitor benchmarking and long term growth.

At Vision One, our own approach includes BrandVision, our bespoke brand tracking solution, and Brand Momentum™, which helps businesses look beyond where their brand is today to understand its direction of travel.

We’re also applying this thinking at an industry level through our growing series of Brand Barometers, benchmarking brands within sectors such as charities and travel to identify the brands building equity and momentum.

Because good brand tracking shouldn’t just tell you where your brand is. It should help you understand where it’s going.

Read the full Top 10 Brand Tracking Agencies in the UK 2026 article below 👇

https://visionone.co.uk/news/top-brand-tracking-agencies-uk-2026/

28/09/2026

TikTok is overtaking Google for Gen Z holiday inspiration. 📱✈️

Our latest Travel Brand Barometer found that 42% of Gen Z say TikTok influences their holiday decisions, compared with 37% for Google and 33% for Instagram.

Among Baby Boomers, that figure falls to just 3%.

But where the journey starts is only part of the story.

51% of Gen Z have already used AI to help plan a holiday, with younger travellers increasingly willing to trust it with booking advice, restaurant recommendations and even flight selection. Vision One

For travel brands, the traditional journey from inspiration to search to booking is becoming increasingly fragmented.

The question is no longer simply where are travellers searching? It is whether your brand is visible and relevant across social media, AI recommendations, booking platforms and beyond.

Explore the latest findings from our Travel Brand Barometer 2026.

Read the full article
https://visionone.co.uk/news/ai-holiday-planning-gen-z-travel/

25/09/2026

Are older travellers really more price conscious than the younger generations?

Counterintuitively, our latest Travel Brand Barometer suggests so.

Just 23% of Gen Z and Millennials say price is the most important factor when choosing a holiday, compared with 31% of Gen X and Baby Boomers.

Instead, younger travellers appear to be looking for more from their holidays, creating interesting opportunities for travel brands around experiences, value and how they position their offering.

Explore the latest insights from our Travel Brand Barometer and what they could mean for the travel industry.

Read the full article below.
https://visionone.co.uk/news/gen-z-holidays-focus-on-more/

08/09/2026

The way Britain travels is changing. ✈️

We’ve just launched the Vision One Travel Brand Barometer 2026, revealing the UK’s Top 50 travel and tourism brands and the changing behaviours shaping where, how and why we travel.

And some of the findings reveal just how quickly the travel landscape is evolving.

Despite assumptions about younger travellers, price is the single most important holiday factor for just 23% of Gen Z and Millennials, compared with 31% of Gen X and Baby Boomers. Younger travellers appear to be looking for more from their money, rather than simply looking to spend less.

🤖 51% of Gen Z have already used AI tools such as ChatGPT to help plan a holiday, compared with just 9% of Baby Boomers.
🌍 39% of Gen Z say adventure travel is becoming more appealing, versus only 13% of Baby Boomers.

From airlines and tour operators to hotels, cruise lines and booking platforms, the Travel Brand Barometer provides a snapshot of which brands are building awareness, consideration, relevance and momentum in an increasingly competitive market.

Who’s leading? Who’s gaining momentum? And how is the next generation changing travel?

Based on independent research with 3,000 UK consumers, the Barometer goes beyond awareness to explore Brand Equity, Brand Strength and our proprietary Brand Momentum metric, helping identify not only the brands leading today, but those showing signs of future growth.

Download the full Travel Brand Barometer 2026 on visionone.co.uk/news to explore the rankings and insights.

09/07/2026

Who are the UK's leading market research agencies in 2026?

Choosing a research partner isn't just about brand recognition. It's about finding an agency with the right expertise, proven quality standards and a track record of delivering insights that drive better decisions.

That's why we've created our 2026 guide to the Top 20 Market Research Companies in the UK.

Rather than ranking agencies by size or reputation alone, we've compared them using objective trust signals, including:
✔ Google reviews and ratings
✔ ISO 20252 accreditation
✔ ESOMAR membership
✔ MRS affiliation
✔ IQCS and AQR credentials
✔ Full service capabilities
✔ International research expertise

Whether you're looking for a research partner for brand tracking, customer insight, B2B research or international studies, this guide provides a practical starting point for shortlisting the right agency.

Read the full rankings and methodology here: https://visionone.co.uk/news/top-market-research-companies-in-the-uk-2026/

We'd also love to hear your thoughts. What do you look for when choosing a market research agency?

26/06/2026

As part of our latest research, we've ranked the UK's leading charity brands.

In this video, we reveal the Top 10, culminating in the overall winner for Brand Equity.

Our Brand Equity measure combines Brand Strength with Brand Momentum, showing not only where charities stand today, but which brands are building the strongest foundations for tomorrow.

The findings have already sparked conversations with some well-known charities, asking important questions about how to strengthen their position, navigate challenging market conditions, and build long-term brand growth.

If you'd like to understand how your charity compares or explore how research can help strengthen your brand, we'd love to talk.

17/06/2026

Vision One have just launched our Charity Brand Barometer.

Real research that ranks the top 50 charity brands by Brand Equity.

In this piece of research we have formulated a ranking of Brand Equity based on Brand Strength and our proprietary Momentum metric. This not only ranks where they are now but gives an indication of future performance.

Brand Strength is calculated from the traditional metrics; awareness, consideration, importance and mental availability. However, what makes our Brand Equity score stand out from the rest is our Momentum scores that we consider. These numbers show the brands that are growing and indicate a strong future performance. Based on research from our CEO Tony Lewis and his book Brand Momentum, we know that momentum scores have a proven track record of predicting trajectories and growth.

The Brand Barometer is designed to help organisations understand their position, monitor performance and strengthen engagement with supporters. Take a look at the rankings and see how the largest UK charity brands hold up against one another from a brand perspective.

Watch this space as we research more industries and uncover the UK’s largest brand rankings.

https://visionone.co.uk/news/charity-brand-barometer-download/

04/06/2026

What can a murder investigation teach us about market research?

Quite a lot, it turns out.

Recently, we spent two days with former murder investigator Simon Smith exploring the principles behind effective investigations, from gathering evidence and challenging assumptions to uncovering the truth hidden beneath first impressions.

The parallels with market research were striking.

Both disciplines rely on asking better questions, removing bias, following evidence rather than instinct and understanding human behaviour. The goal isn't simply to collect information. It's to uncover what is really happening and why.

In our latest blog, we explore the lessons investigative thinking can teach businesses about customer understanding, decision making and generating stronger insights.

Read the full article here: https://visionone.co.uk/news/market-research-investigative-thinking/

14/05/2026

Why do consumers say one thing… but do another?

From sustainability to brand loyalty, customer behaviour is often shaped by emotion, habit and subconscious decision-making more than logic alone.

In our latest article, we explore the psychology behind the “Say-Do Gap” and how consumer behaviour research helps brands uncover what really drives decisions.

Read the full article here: https://visionone.co.uk/news/consumer-behaviour-research/

Address

85-87 Bayham Street
London
NW10AG

Opening Hours

Monday	9am - 8:30pm
Tuesday	9am - 8:30pm
Wednesday	9am - 8:30pm
Thursday	9am - 8:30pm
Friday	9am - 8:30pm

Telephone

+442036933150

Website

https://www.visionone.co.uk/

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