31%wool

06/10/2026

A rather lovely way to start the teaching year with Level 5 Graphic Design at Kingston School of Art – a field trip to Kew Gardens, where students were gathering data for a new information design project. 🌿

05/10/2026

Over on 69% Chat we’ve been talking to four creatives about the increasingly unavoidable subject of AI – how we’re using it, what concerns us, and which parts of the creative process we’re prepared to hand over to it.

From speeding up Photoshop and experimenting with ideas to creative homogenisation, lost opportunities, education and human agency, our contributors approach AI from very different perspectives – including where they draw the line.

Thank you to Ed Cornish, Alexander Adegbite, Syd Hausmann and Ricardo Eversley for sharing their thoughts.

👉 Read AI: tool or tyrant? on the blog – link in bio 31% Wool ✨

24/09/2026

New work 🟨 ⬜️ 🟩 ⬜️ 🟦 ⬜️ 🟥

Shaping Croydon: Architecture and Ambition is a new exhibition at the Museum of Croydon exploring the ideas, buildings and ambitions that have shaped Croydon’s town centre from the post-war period to today.

Taking inspiration from Croydon’s tiled surfaces, gridded façades and stacked architectural signage, we developed a modular visual identity based on a simple square unit. The system flexes across the exhibition – from captions and interpretation to large-scale graphics and marketing – with four colours defining the different sections and a continuous horizon subtly echoing Croydon’s ever-changing skyline.

A brilliant project to work on the Museum of Croydon team.

See the full case study: https://www.31percentwool.com/projects/shaping-croydon

Exhibition photography Chris O'Donovan

18/08/2026

A little bit of Grayson Perry for our portfolio… 😊

We recently worked with the Museum of Croydon on the graphics for The Essex House Tapestries: The Life of Julie Cope by Grayson Perry.

With tapestries this colourful and richly detailed, our job was very much to let the artwork take centre stage. Using the Museum’s existing visual identity, we selected a soft pink and burgundy palette to complement Perry’s work and kept the graphic treatment deliberately simple.

Alongside the exhibition graphics, we designed the poster and promotional materials, exhibition title and interpretation, labels, large-print guide, and The Ballad of Julie Cope displayed across the gallery walls.

And we popped back at the weekend for a family visit to see our work in situ – alongside the rather more extensive Creative Health exhibition next door!

The Essex House Tapestries: The Life of Julie Cope is at the Museum of Croydon until 19 September 2026.

📷 Images 3 & 5: Glenn Foster

10/08/2026

03/07/2026

Yesterday evening we visited the Kingston School of Art Graphic Design degree show in Peckham. 😊

This year we’ve been lecturing on the Level 5 (second year) graphic design course, so we don’t know the graduating Level 6 cohort as well. Even so, it’s always a pleasure to see the breadth of thinking, craft and creativity on display at the degree show.

Here are just a few of the projects that caught our eye. Congratulations to everyone exhibiting, and wishing this year’s graduates all the very best as they begin the next stage of their creative careers.

03/07/2026

30/06/2026

Earlier this month Creative Health opened at the Museum of Croydon 💚

Over the past few months, we’ve had the pleasure of working with Croydon’s Creative Health team to develop the visual system and exhibition design for this new exhibition exploring the role that arts, culture and creativity can play in supporting health and wellbeing.

Building on the wider Museum of Croydon visual identity, we created a design system that extends across the exhibition graphics, interpretation and promotional materials. Rather than drawing on familiar healthcare aesthetics, we wanted the exhibition to feel organic, welcoming and creative – using colour, materiality and craft to unite 14 inspiring community case studies across seven themes.

It’s been particularly rewarding to see participants experiencing the exhibition and their work displayed together for the first time.

Read more: https://www.31percentwool.com/projects/creative-health

If you’re in Croydon this summer, it’s well worth a visit.

📍 Museum of Croydon, Croydon Clocktower
📅 Until 22 August

24/04/2026

Morning out of the studio to see Chiharu Shiota and Yin Xiuzhen at .gallery 🖤❤️ both beautiful and utterly absorbing in very different ways.

02/04/2026

A quick highlights reel from eight years of 31% Wool…

A handful of moments from lots of projects, conversations and collaborations over the years.
Thank you, as always, to the brilliant people we’ve worked with along the way 💛

Same again please. 🤩