GS1 UK

18/08/2026

The future of packaging isn't about fitting more information onto a label.

It's about making information accessible to everyone.

QR codes powered by GS1 are helping brands move beyond the limitations of traditional packaging, giving consumers instant access to richer product information in formats that work for them.

Accessibility shouldn't be an afterthought. It should be built in from the start.

Make labelling a bridge, not a barrier.

Join the Quiet Revolution.
https://hubs.la/Q04tk2zZ0

28/07/2026

Meet rising consumer expectations with information they can trust.

Today’s consumers want more than a product — they want transparency, authenticity and instant access to the information that matters most.

With QR codes powered by GS1, a single scan can unlock richer product information, sustainability credentials, ingredients, provenance, instructions and more. Connected to trusted, standards-based data, they help brands deliver the information consumers want, when they want it.

- One scan
- Trusted information
- Better customer experiences

All the info, all the time.

Join the Quiet Revolution and discover how the next generation of barcodes is transforming the way products connect with consumers.

https://hubs.la/Q04qZDt80

20/07/2026

Most barcodes tell you what a product is.

The next generation of barcodes can tell you so much more.

From trusted product information and sustainability credentials to richer consumer experiences and future-ready digital connections, QR codes powered by GS1 are transforming how businesses share data.

The revolution won't be loud.

But it will change everything.

Time to try QR?

Join the Quiet Revolution. https://hubs.la/Q04pZHFr0

15/07/2026

The barcode is evolving.

The next generation of QR codes, powered by GS1, is helping businesses unlock more product information, improve consumer engagement and prepare for the future of retail, all with a single code.

One code for what your business needs today and what it will need tomorrow.

The transition is already underway. Are you ready to be part of it?

Join the Quiet Revolution and discover how next-generation QR codes can help future-proof your business.

https://hubs.ly/Q04pxVdg0

14/11/2024

ocado is launching a new trial in a bid to drive up the use of refill and cut plastic use.

The online giant has been working with our partners at Polytag to roll out QR codes powered by GS1 across 60 of its packaged dry food and cleaning products in refillable containers.

This new trial, which builds on the success of Polytag and Ocados's 2023 ( ) pilot, aims to show that technology can provide provide brands and retailers with a direct-to-consumers marketing channel on a national scale. It works by customers scanning the codes with their smartphone and being taken to a landing page with bespoke and specific information on the products.

Visit the The Grocer to find out more:

The online giant has employed tech company Polytag to roll out QR code technology across 60 of its packaged dry food and cleaning products in refillable containers

12/11/2024

How UK retail will meet the demands of the informed customer.

Our new groundbreaking report, produced in collaboration with FT Longitude, reveals the transformative power of trusted data and technology in revolutionising customer experience.

Explore the report now: https://hubs.la/Q02XSgR20

31/10/2024

Delve into our 2023-24 annual review to discover how we've embraced ambitious new ways of working, invested profit with purpose and strengthened our networks as we embark on the next chapter of our collaboration with the industry.

Click on the link below to find out more.

https://hubs.la/Q02Wq-WR0

22/10/2024

Green growth.

Discover how The Good Pea Co. is using the QR codes powered by GS1 to champion their plant-based proposition.

From showcasing their brand story to providing access to carbon footprint information, founders Nikki Garg and Suhani Bhudia reveal how smarter QR codes have enabled their business to progress.

Learn more about their experiences in our QR pilot programme with Orca Scan:

https://hubs.la/Q02VjjMk0

21/10/2024

They are used 10 billion times a day, have revolutionised industry and hold huge potential for the future – yet few know their true purpose or creator.

Discover the weird and wonderful history behind the iconic barcode in this fascinating feature by BBC News.

Few people think twice about barcodes, but in the 75 years since they were first dreamed up, they have helped save lives, gone into space and stoked fears of the Antichrist.