GS1 UK

14/11/2024

ocado is launching a new trial in a bid to drive up the use of refill and cut plastic use.

The online giant has been working with our partners at Polytag to roll out QR codes powered by GS1 across 60 of its packaged dry food and cleaning products in refillable containers.

This new trial, which builds on the success of Polytag and Ocados's 2023 ( ) pilot, aims to show that technology can provide provide brands and retailers with a direct-to-consumers marketing channel on a national scale. It works by customers scanning the codes with their smartphone and being taken to a landing page with bespoke and specific information on the products.

Visit the The Grocer to find out more:

The online giant has employed tech company Polytag to roll out QR code technology across 60 of its packaged dry food and cleaning products in refillable containers

12/11/2024

How UK retail will meet the demands of the informed customer.

Our new groundbreaking report, produced in collaboration with FT Longitude, reveals the transformative power of trusted data and technology in revolutionising customer experience.

Explore the report now: https://hubs.la/Q02XSgR20

31/10/2024

Delve into our 2023-24 annual review to discover how we've embraced ambitious new ways of working, invested profit with purpose and strengthened our networks as we embark on the next chapter of our collaboration with the industry.

Click on the link below to find out more.

https://hubs.la/Q02Wq-WR0

22/10/2024

Green growth.

Discover how The Good Pea Co. is using the QR codes powered by GS1 to champion their plant-based proposition.

From showcasing their brand story to providing access to carbon footprint information, founders Nikki Garg and Suhani Bhudia reveal how smarter QR codes have enabled their business to progress.

Learn more about their experiences in our QR pilot programme with Orca Scan:

https://hubs.la/Q02VjjMk0

21/10/2024

They are used 10 billion times a day, have revolutionised industry and hold huge potential for the future – yet few know their true purpose or creator.

Discover the weird and wonderful history behind the iconic barcode in this fascinating feature by BBC News.

Few people think twice about barcodes, but in the 75 years since they were first dreamed up, they have helped save lives, gone into space and stoked fears of the Antichrist.

29/07/2024

Tesco and Highland Spring are trialling new technology in the fight to reduce single-use plastic.

The drinks brand has signed up with Polytag to use GS1-approved on its new range of flavoured drinks, exclusively available at the supermarket’s stores.

The packaging will enable direct-to-consumer marketing, as well as access to live data to trace packaging at barcode level throughout the supply chain.

Read this recent article by The Grocer to find out more:

The packaging enables direct-to-consumer marketing, as well as access to live data to trace packaging at barcode level throughout the supply chain

21/06/2024

🎉 Exciting news alert! 🎉

We are thrilled to announce the launch of our new GS1 UK Knowledge Hub at the end of June!

Our Training and Education Manager, Ben, is here to give you a sneak peek of what to expect.

Stay tuned for more updates and get ready to dive into a wealth of valuable resources.

We can't wait to share this with you all!

31/05/2024

A recent report from SharpEnd, the world's first agency dedicated to connecting brands with their consumers via the Internet of Things, has found that 85 per cent of brands are increasing their investment in connected experiences.

86 per cent expect to see widespread adoption in the next 12 months and over half believe that some form of connected packaging will soon become mandatory for communicating sustainability credentials.

Find out more at: https://hubs.la/Q02z4zM-0