31/10/2026
If I were designing a jacket today, Iโd choose every trim before I chose the factory ๐ค
A jacket is the most expensive thing to get wrong. Shell, lining, interfacing, buttons, zip and collar each have their own supplier and their own lead time. Forget one and the whole order waits ๐
One shape: a chore jacket. Seams, pockets and interfacing written into the tech pack. Then a fit sample and a fit test, arms forward over a jumper, because that is how it will actually be worn ๐๐ฝ
HERON is a concept brand I created to show you the process. The steps are the ones I use with my clients โ๏ธ
Corduroy collar or plain? Tell me in the comments ๐๐ฝ
Comment LAUNCH for my free Fashion Brand Launch Blueprint ๐๐ฝ