17VERDE

17VERDE Become a best-seller on AMAZON or build your BRAND on SOCIAL MEDIA with our expert team...

📢 Prime Day 2026 has officially been announced for 23–26 June.Last year's event set a new benchmark, becoming Amazon's b...
03/06/2026

📢 Prime Day 2026 has officially been announced for 23–26 June.

Last year's event set a new benchmark, becoming Amazon's biggest Prime Day ever, with record-breaking sales and over 200 million items sold by independent sellers.

Mark your calendars. The planning starts now.

📦 Are you prepared for prime day? We may not know exactly when Prime Day will land, but successful Prime Day performance...
20/05/2026

📦 Are you prepared for prime day?

We may not know exactly when Prime Day will land, but successful Prime Day performance is built long before the event begins.

Prime Day success is rarely driven by discounts alone. Strong performance comes from the work done beforehand:
• Ensuring inventory can support increased demand
• Structuring ads to capture both visibility and New-to-Brand customers
• Optimising creatives and listings for higher conversion during traffic spikes
• Aligning deals with a clear advertising strategy

At 17VERDE, we help brands prepare for high-volume moments on with strategies designed to maximise visibility, conversion, and long-term growth. From deal planning and inventory management, to advertising strategy and creative optimisation, we help brands set themselves up for success.

Most brands approach Amazon Vendor negotiations reactively.But trade terms shape far more than margin. They influence pr...
20/05/2026

Most brands approach Amazon Vendor negotiations reactively.

But trade terms shape far more than margin. They influence profitability, operational efficiency, advertising investment, and long-term growth on Amazon.

From AVNs and chargebacks to funding structures and leverage points, understanding how Amazon negotiates is critical.

Our latest blog breaks down how brands should approach Vendor negotiations in 2026 and where many suppliers leave margin on the table.

🔗 Read more via the link in bio

🔎The Reality of Search term Data on Amazon Most brands think they understand what their customers are searching for. The...
10/04/2026

🔎The Reality of Search term Data on Amazon

Most brands think they understand what their customers are searching for. The reality? They don’t.

Because what you think customers are searching and what they are actually typing into Amazon are often two very different things. And that gap is where performance is either won… or wasted.

One of the biggest mistakes brands make is treating keywords and search terms as the same thing. They are in fact, not.


- Keywords are your assumptions that you input into campaigns
- Search terms are real customer behaviour


If you’re not regularly analysing search term data, you’re not optimising, you’re guessing.

At 17VERDE, we help brands move beyond assumptions by turning real search term data into actionable strategy, ensuring campaigns are built on how customers actually search, not how brands think they do.

📝 We’ve launched a new blog on the 17VERDE website!A space to share more of the thinking behind how we approach our work...
31/03/2026

📝 We’ve launched a new blog on the 17VERDE website!

A space to share more of the thinking behind how we approach our work, from consumer psychology to strategy and ex*****on.

Because performance isn’t just about what you do, it’s about how and why you do it.

🔗 Check it out here: 17verde.com/blog

We’re celebrating 10 years of 17VERDE 🎉To mark the milestone, we’ve launched a refreshed website that reflects where we ...
19/03/2026

We’re celebrating 10 years of 17VERDE 🎉

To mark the milestone, we’ve launched a refreshed website that reflects where we are today. We’ve also added a new space to share more of what we do through blogs and brand case studies, including Pom Bear, MOMA and SCI-MX Nutrition.

A huge thank you to the brands who’ve been part of the journey so far - we couldn’t have done it without you.

Here’s to the next chapter!

Running a deal on Amazon? Make sure shoppers actually see it.Without the right ad support, even strong deals can struggl...
12/03/2026

Running a deal on Amazon? Make sure shoppers actually see it.

Without the right ad support, even strong deals can struggle to reach their full potential. Supporting deal ASINs with enough impressions, expanding beyond brand defence, and using clear deal-focused creatives can help maximise both sales and New-to-Brand customers.

At 17VERDE, we help brands align deals, advertising, and creatives so promotional moments drive both revenue and customer growth.

🌷 Spring deals are coming, are you ready?• Are your listings truly conversion-optimised?Titles, images, A+ content, and ...
26/02/2026

🌷 Spring deals are coming, are you ready?

• Are your listings truly conversion-optimised?
Titles, images, A+ content, and reviews all play a role when traffic spikes.

• Are your ads structured for scale?
Higher demand often means higher CPCs. Weak campaigns can get expensive quickly.

• Is your inventory protected against stockouts?
Running out mid-event doesn’t just kill your sales - it can compromise your organic visibility.

• Are your creatives ready to compete?
Deals increase visibility, but they also increase comparison shopping. Your content needs to win the click and the conversion.

Deals don’t just drive traffic to stores - they expose weaknesses.

The brands that win during these peak moments aren’t reacting, they were prepared.

At 17VERDE, we help brands prepare for high-traffic events by strengthening listings, scaling ad structures, refining creatives, and protecting inventory performance - so growth doesn’t stall when it matters most.

Your Amazon storefront should be built to deliver a frictionless shopping experience.Shoppers naturally gravitate toward...
18/02/2026

Your Amazon storefront should be built to deliver a frictionless shopping experience.

Shoppers naturally gravitate towards choices that require the least mental effort, making streamlined, well-curated shopping journeys essential.

Features like ‘Subscribe & Save’ and ‘Buy It Now’ enable fast, effortless purchasing, while personalised ads and product targeting ensure consumers see their most relevant options.

Decision fatigue is reduced through trusted signals such as;
Clear customer reviews
Amazon’s Choice and Best Seller badges
Optimised, easy-to-scan product titles.

At 17VERDE, we help brands align their Amazon strategy with these principles, optimising listings, creatives and advertising to reduce friction, build trust, and drive sustainable growth.

⭐ Previously, reviews on Amazon.co.uk were shared across a whole product family. Now, Amazon is only combining reviews w...
04/02/2026

⭐ Previously, reviews on Amazon.co.uk were shared across a whole product family. Now, Amazon is only combining reviews when the differences between products don’t change how the product is used or functions.

If a variation DOES change the function of the product, reviews are likely to stay separate.
For example, different flavours. They may have different tastes, ingredients or formulations.

Grouped reviews may stay intact for size, colour and dimensions; where the product has the same function, but may have a different visual style.

Why this matters:

- New products may start with zero reviews
- Each version needs its own launch and review strategy
- Poor product setup can hurt trust and conversion

At 17VERDE, we help brands structure product families correctly, plan launches around review behaviour, and optimise creatives to clearly explain differences. All so performance doesn’t suffer as Amazon evolves. Get in touch with the 17VERDE team.

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