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17VERDE Become a best-seller on AMAZON or build your BRAND on SOCIAL MEDIA with our expert team...

10/09/2026

🚨 Received an Amazon Andon Ticket?

It can mean your product has been removed from sale — but reinstatement is possible.

From identifying the root cause to building a strong Plan of Action, our latest guide breaks down what Andon Tickets are and how to approach product recovery.

đź”— Read the full guide on our blog via the link in bio.

10/09/2026

🚨 Received an Amazon Andon Ticket?

It can mean your product has been removed from sale — but reinstatement is possible.

From identifying the root cause to building a strong Plan of Action, our latest guide breaks down what Andon Tickets are and how to approach product recovery.

đź”— Read the full guide on our blog now - link in bio!

🚀 The Amazon conversation this week is all about AI at scale.Amazon Web Services (AWS) has announced significant new inv...
07/07/2026

🚀 The Amazon conversation this week is all about AI at scale.

Amazon Web Services (AWS) has announced significant new investments focused on helping organisations move beyond AI experimentation and into real-world implementation. From public sector transformation to advanced AI-powered solutions, Amazon is reinforcing its position as one of the key drivers of enterprise AI adoption.

For brands selling on Amazon, this is bigger than a technology story.
AI is rapidly transforming:
âś… Product content optimisation
âś… Demand forecasting
âś… Inventory planning
âś… Advertising performance
âś…Customer experience

The businesses that learn how to combine data, automation, and human expertise will be best positioned to grow profitably on Amazon over the next few years.

At 17Verde Limited, we believe the future of Amazon success will be built on smarter decision-making powered by better data and AI-enabled processes—not simply spending more on advertising.

The question for every Amazon brand is no longer “Should we use AI?” but rather “How quickly can we use it to create a competitive advantage?”
What AI tools are making the biggest impact in your Amazon business today?

RetailMedia DigitalTransformation AmazonFBA Innovation 17verde-team

📢 Prime Day 2026 has officially been announced for 23–26 June.Last year's event set a new benchmark, becoming Amazon's b...
03/06/2026

📢 Prime Day 2026 has officially been announced for 23–26 June.

Last year's event set a new benchmark, becoming Amazon's biggest Prime Day ever, with record-breaking sales and over 200 million items sold by independent sellers.

Mark your calendars. The planning starts now.

📦 Are you prepared for prime day? We may not know exactly when Prime Day will land, but successful Prime Day performance...
20/05/2026

📦 Are you prepared for prime day?

We may not know exactly when Prime Day will land, but successful Prime Day performance is built long before the event begins.

Prime Day success is rarely driven by discounts alone. Strong performance comes from the work done beforehand:
• Ensuring inventory can support increased demand
• Structuring ads to capture both visibility and New-to-Brand customers
• Optimising creatives and listings for higher conversion during traffic spikes
• Aligning deals with a clear advertising strategy

At 17VERDE, we help brands prepare for high-volume moments on with strategies designed to maximise visibility, conversion, and long-term growth. From deal planning and inventory management, to advertising strategy and creative optimisation, we help brands set themselves up for success.

Most brands approach Amazon Vendor negotiations reactively.But trade terms shape far more than margin. They influence pr...
20/05/2026

Most brands approach Amazon Vendor negotiations reactively.

But trade terms shape far more than margin. They influence profitability, operational efficiency, advertising investment, and long-term growth on Amazon.

From AVNs and chargebacks to funding structures and leverage points, understanding how Amazon negotiates is critical.

Our latest blog breaks down how brands should approach Vendor negotiations in 2026 and where many suppliers leave margin on the table.

đź”— Read more via the link in bio

🔎The Reality of Search term Data on Amazon Most brands think they understand what their customers are searching for. The...
10/04/2026

🔎The Reality of Search term Data on Amazon

Most brands think they understand what their customers are searching for. The reality? They don’t.

Because what you think customers are searching and what they are actually typing into Amazon are often two very different things. And that gap is where performance is either won… or wasted.

One of the biggest mistakes brands make is treating keywords and search terms as the same thing. They are in fact, not.


- Keywords are your assumptions that you input into campaigns
- Search terms are real customer behaviour


If you’re not regularly analysing search term data, you’re not optimising, you’re guessing.

At 17VERDE, we help brands move beyond assumptions by turning real search term data into actionable strategy, ensuring campaigns are built on how customers actually search, not how brands think they do.

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