27/05/2026
🚀 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐇𝐎𝐁𝐀?
Business transformation is talked about everywhere.
But too often, it is treated as a technology project, a consulting exercise, or a collection of disconnected frameworks.
At HOBA Tech, we believe transformation should be business-led.
That is why we created HOBA® — the House of Business Architecture, an agile business transformation framework designed to help organisations set up, run, and scale transformation successfully.
In this video, our Founder and CEO,Heath Gascoigne, explains:
✅ What HOBA is
✅ Why business-led transformation matters
✅ How HOBA connects strategy, operations, and implementation
✅ Why the Three Ls — Layers, Language, and Levels — are critical
✅ How organisations can avoid becoming part of the 70% of transformations that struggle or fail
✅ How to join the 30% that succeed
HOBA is designed with and for the business, so transformation can be owned, managed, and implemented by the people who know the organisation best.
Whether you are a transformation leader, business architect, programme manager, consultant, change leader, or executive sponsor, this video gives a clear introduction to the HOBA approach and how it helps organisations transform the right way.
🎥 Watch the video: What is HOBA?
https://youtu.be/xbD6a63ySnY?si=SpmuhHu8GYuYh-5e
Welcome to HOBA Tech, where business transformation is not just a b...