Social Acumen

Social Acumen We are Social Acumen, a social media agency for online and offline brands.

We harness social media data to understand your audiences and the impact your social media advertising is having on your brand and business. We work with startups and scale ups such as BOL Foods, Ora Home and FaceGym as well as with bigger organisations like Innocent Drinks, Visit Britain and Sky Store.

22/11/2022

If you’re running any Facebook or Instagram ads targeting iOS 14 users - particularly app install campaigns - then you need to remember that it can take 3 days for performance data to show in your ads manager. Forgetting this can mean you make the wrong decision as this helpful, 60 second tip will explain.

16/11/2022

Facebook have been telling advertisers to create narrowly defined audiences in order to succeed. Well this advice just doesn’t work in 2022 and layering your audiences into narrowly defined, rigid audiences may result in you targeting a small percentage of the audiences you could do. Learn more about it with this helpful tip.

14/11/2022

Your Lookalike Audiences can be one of your most valuable audience types in your Facebook Ads arsenal.

But did you know you can grow and scale these by up to 10 times, allowing you to reach a huge amount more people that are similar to some of your most valuable audiences.

⚠️⚠️⚠️ This comes with a warning though that I explain in this helpful 60 second video tip.

08/11/2022

Lookalike Audiences can be a great way to scale Facebook Ad performance. But they are only as good as the Custom Audience data they are built on.

So how can I improve the quality of my Custom Audiences? What actions should I base these on? And what happens if my Lookalikes are based on bad source data?

Discover how to improve the quality of both your Custom and Lookalike Audiences with this helpful 60 second Facebook ads tutorial.

03/11/2022

Lookalikes Audiences can be a great way to grow and scale performance within your Facebook and Instagram ads. But using them is as much an art as a science and there are some types of Lookalikes that are more valuable to you as an advertiser than others.

This is Tip 3 of 30 in our 30 part video series that we guarantee will improve your Facebook and Instagram ads. To discover the remaining 30 tips, head to our website: https://bit.ly/3TAlKSS

02/11/2022

What is a Minimum Ad Spend on Facebook and how can I use these to ensure my different ad sets and audiences get enough reach? Learn how and when to use Minimum Ad Spends within your Facebook Ads with this helpful 60 second Facebook ads tutorial.

This video is one of 30 tips that we guarantee will improve your Facebook and Instagram ads. To discover the remaining 30 tips, head to our website https://bit.ly/3TAlKSS

01/11/2022

Don’t run too many similar audiences across multiple Facebook ads as it can really affect ad performance. Learn how to avoid this in this helpful 60 second tip video.

This video is one of 30 tips that we guarantee will improve your Facebook and Instagram ads. To discover the remaining 30 tips. head to our website here: https://bit.ly/3TAlKSS

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