Ryan*MacMillan

OUR BUSINESS Social technologies and media are here to stay. They enable individuals, groups and organisations to create and share knowledge, opinions and content. Increasingly, they are permeating business functions and activities. * Marketers are embracing it in their brand-building, lead generation and customer acquisition activity. * Corporate communications departments place social media programmes at the centre of influencer relations, reputation management and crisis planning. * Human resources professionals use intranets and internal online communities as powerful employee engagement opportunities. * Customer relations teams monitor online communities for feedback and signs of dissatisfaction. R&D teams capitalise on vast networks of invested individuals in the development and testing of new products. OUR COMPANY Ryan*MacMillan is a social media company. We help businesses take advantage of the opportunities offered by social technologies and media. Our role is to: 1. Help brands listen to, and learn from the conversations happing within social media 2. Plan effective ways to be involved 3. Actively participate in these conversations and exchanges 4. Measure the effect of this over time for continuous improvement WHY RYAN*MACMILLAN? We help businesses take advantage of the opportunities offered by social technologies and media by: 1. Focusing on research and planning. We developing simple, strategic activity frameworks to guide what social actions businesses should take 2. Developing and managing bespoke networks of staff, partners and specialist suppliers to collaborate on every social project 3. Developing the right environment to inspire and enable people to work together to create and share great ideas, relevant knowledge opinions and content 4. Creating our own, or sourcing best-of-breed, research and measurement tools 5. Applying over two years of experience and learnings from projects for Sony Consumer Electronics, Diageo, Buckingham Palace, Red Bull Media, Discovery Channel EMEA, BBC Worldwide, Capgemini UK and WWF THE PEOPLE We’re a team of 15 researchers, strategists, writers, content developers, communications specialists and application developers. The company is headquartered in London with staff in San Francisco, New York, Chicago, Washington D.C., Tokyo and Sydney.

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