Cresta International Advertising Awards

Cresta International Advertising Awards Cresta exists to inspire, recognise and reward great creativity in communications

In his recent story for Cresta, Ravid Kuperberg of Mindscapes identified “Fight for a Cause” as one of the recurring pat...
12/06/2026

In his recent story for Cresta, Ravid Kuperberg of Mindscapes identified “Fight for a Cause” as one of the recurring patterns behind winning work.

One example was Uncried Tears of Men for Hungarian Mental Health Helpline Association by which took home Bronze in the Cultural Impact category at Cresta 2025.

To challenge the taboo around male emotional suppression, the campaign placed a public sculpture of a crying man near the Danube, making hidden pain impossible to ignore. Supported by citylight posters, PR, influencer activity and an educational landing page, the work brought national attention to a deeply personal issue and helped drive a 36% increase in calls to the mental health helpline.

As Ravid notes, “Fight for a Cause” begins with something overlooked, unresolved or taken for granted. The strongest examples transform that tension into something people can recognise, share and rally behind.

Cresta Awards 2026 are now open for entries.

Credits
Creative Director: Daniel Csirke
Associate Creative Director: Barat Zoltan
Creative Group Head: Dani Tóth
Art Director: Tamás Orovecz
Copywriter: Péter Beneda
Senior Motion Designer: Zénó Rolf Farkas
Digital Sculptor: Ferenc Bátri
Account Director: Krisztina Szabó
PR & Strategy Director: Gyorgy Toth
Senior PR Manager: Réka Saliga
Media Director: Alex Prezenszki
Junior Media Planner: Máncs Noémi Nóra
Chief Technology Officer: Attila Kobza
Senior Frontend Developer: Peter Horvath
Managing Director: Tamás Négyesi

Cresta 2026 will showcase and benchmark work of the highest creative standard worldwide.As one of the most respected glo...
02/06/2026

Cresta 2026 will showcase and benchmark work of the highest creative standard worldwide.

As one of the most respected global benchmarks of creative excellence, Cresta is designed to be accessible, agile, independent and fair. Every entry is reviewed with care on an individual basis by a jury of more than 120 industry leaders, so the strongest work can stand out on its merits.

For entrants, that means a competition built around the work, not the size or reputation of the company behind it. Success at Cresta can strengthen reputations, earn World Creative Rankings points and create tailored publicity opportunities for winning work.

Cresta also makes entering easier, with focused categories, fair pricing, personal support and flexible pre-order options that allow you to enter now and finalise your work later.

The extended Mid-Season Special ends tomorrow. Enter now, or pre-order and finalise later, and give your work its place at Cresta.

Image Credit: ‘Wanna Play?’ for Citroën by Soldats, France - 2025 Cresta Winner

Long Term Creativity Gold winner at Cresta 2025: for Ariel by BBDO India.Since launching in 2015 with the question “Is...
27/05/2026

Long Term Creativity Gold winner at Cresta 2025: for Ariel by BBDO India.

Since launching in 2015 with the question “Is laundry only a woman’s job?”, the campaign expanded year after year through films, social initiatives and practical interventions designed to shift behaviour and spark conversation.

Over the decade, the movement reached audiences across more than 40 countries and generated 21.1 billion earned impressions.

Only 9 hours remain to secure the Cresta mid-season special.

Client: Ariel
Ad Agency: BBDO India Pvt Ltd
Chairman and Chief Creative Officer: Josy Paul
Chief Executive Officer: Suraja Kishore
Chief Creative Officer: Hemant Shringy
GM & EVP, BBDO Mumbai Client Services: Kaizad Pardiwalla
Vice President, Planning: Naina Meattle
Strategic Planner: Madhuboni Bhattacharya
Associate Vice President, Client Services: Omar Khan
Account Manager: Anjali Jethani
Group Head, Copy: Harshil Shah
Art Director: Girish Wadisherla
Studio Manager: Hitesh Shah
Chief Marketing Officer, Vice President & Category Head, Fabric Care: Mukta Maheshwari
Brand Director: Ritanshu Kashyap
Brand Communications Manager, India Fabric Care: Ria Arora
Senior Art Director: Rakesh Samal
Graphic Designer (Image Retouching): Manoj Bankar
Senior Graphic Designer: Anup Tondwalkar
Agency Producer: Krishna KV

‘Encore Hours’ for Taco Bell by Edelman UK took home Bronze in the Creative Commerce category at Cresta 2025.Built aroun...
20/05/2026

‘Encore Hours’ for Taco Bell by Edelman UK took home Bronze in the Creative Commerce category at Cresta 2025.

Built around the post-concert moment when fans are still awake but much of the city has closed, the campaign aligned Taco Bell opening hours with nearby live music events. Launched around Taylor Swift’s Eras Tour at Wembley, it paired late-night service with exclusive merch, playlists, food offers and targeted social activity.

Cresta Awards 2026 are now open for entries.

Credits
Global CCO: Judy John
EMEA CCO: Marie-Claire Maalouf
Global ECD: Jamie George Cordwell
Associate Creative Directors: Thiago Campos, John Wilds, Jennifer Fabian, Cam Fuller
Yum! Global Lead: Jill Knisley
Senior Vice President, Client Lead: Zoe Hanson
EVP, Group Strategy Director: Katie Zinn
Associate Director: Annabelle Torr
Senior Account Supervisor, Program Lead: Katie Snyder
Lead Experiential & Events Producer: Emilie Verlander
Project Manager: Asher Jacobson
Digital Director: Nick Robinson
Account Director: Anna Graus

Kate Stanners, Chief Creative Officer, International, of Edelman, has been announced as Jury Chair of the 2026 Cresta Aw...
14/05/2026

Kate Stanners, Chief Creative Officer, International, of Edelman, has been announced as Jury Chair of the 2026 Cresta Awards.

Her appointment brings one of the industry’s most respected creative leaders into the role, following two decades at Saatchi & Saatchi, where she rose to Global Chief Creative Officer and Global Chair, and her recent move into a major international role at Edelman.

Stanners also gives a strong indication of what she will encourage this year, with a clear focus on the growing creative power of earned media. As she comments in the full story: “earned media has earned its right to play a much more significant role in brands marketing plans.”

At Cresta, the Jury Chair offers encouragement and a sense of direction, while jurors continue to vote independently and in isolation. Stanners will also review the winners and select special award mentions for work with forward-looking messages for the industry.

Read the full story online.

‘The Proximity Effect’ for The Ronald McDonald House Charities by Dentsu Creative Finland took home Silver in the Intera...
08/05/2026

‘The Proximity Effect’ for The Ronald McDonald House Charities by Dentsu Creative Finland took home Silver in the Interactive Poster category at Cresta 2025.

To highlight the importance of families staying close to seriously ill children during treatment, the campaign transformed digital billboards into an emotional interactive experience. A frightened child appeared alone on screen, but as people moved closer, the child’s expression gradually changed into comfort and relief. The closer the viewer stood, the stronger the emotional connection became.

The installation encouraged donations to Ronald McDonald House Charities Finland, helping provide families with a home near Helsinki’s children’s hospital during difficult periods of care.

Entries for Cresta 2026 are open.

Credits
Executive Creative Director: Mikael Nemeschasky
Creative / Copywriter: Joel Pircklen
Art Director: Paula Pihlajaoja / Micael Nikander
Graphic Designer: Marko Virta
Client Director: Petra Kilpinen
Project Director: Jarmo Juhala / Noora Maijala
Producer: Beda Anteroinen / Tonto Helsinki
Director & Photography: Ville Salminen / Tonto Helsinki
DOP & Editor: Rasmus Wilén / Tonto Helsinki
Technical Production: Sampo Pihlaja / Interactive Inuits
Communications: Pete Saarnivaara / Kaiku Helsinki
Senior Communications Consultant: Kirsi Valta-Makkonen / Kaiku Helsinki
Client: Johanna Huhtariihi

‘Stitched With Cheer’ for Tusker Lager by Dentsu Creative Kenya took home Silver in the Design category at Cresta 2025. ...
29/04/2026

‘Stitched With Cheer’ for Tusker Lager by Dentsu Creative Kenya took home Silver in the Design category at Cresta 2025. 

The campaign brought Kenyan supporters closer to their Olympic athletes by turning the team kit into a channel for national encouragement. Micro-LED strips were woven into the fabric, allowing real-time messages from fans across the country to appear on the athletes’ uniforms.

Supporters could send their own messages using codes found under Tusker caps, creating a shared moment of pride and momentum. Drawing on Maasai textile influences and the energy of track and field, the kit became a moving display of culture, technology and national support.

Entries for Cresta 2026 are open.

Credits
Executive Creative Director: Maxwell Ngari
Managing Director : Michael Zylstra
Producer : Merle Bennett
Head of Design : Brandt Botes
Animator / Motion Graphics : Josie Gailey
Animator / Motion Graphics : Stephen Kiprono
Copywriter : Michelle Marais
Art Director : Caroline Michie
Designer : Alwine Nel
Designer : Amy Smith
Chief Executive Officer : Joel Rao
Head of Art : Martin Sasia
Art Director : Michael Shimechero
Senior Account Manager : Rukiya Ramadhan, ACIM
Copywriter : Auxillia N.
Copywriter : Olive Wangai
Global Practice Excellence Lead : Veronique Rhys Evans
Director of Creative Excellence : Paola Motka
Tech Partners: CuteCircuit, UK
Design Agency: Dentsu Creative Design, Capetown

23/04/2026

‘No Labels’ for Nikka Whisky by Dentsu Inc. took home Gold in the Design category at Cresta 2025.

Removing the bottle’s usual branding, the campaign used silhouettes and a stripped-back visual language to explore identity in a more open and inclusive way. The idea was carried across print and OOH, film, promotional materials, a brand book, and the concept for a flagship bar and shop in Tokyo, giving the project a strong and cohesive visual presence.

Entries for Cresta 2026 are open.

Credits

Executive Creative Director: Yoshihiro Yagi
Creative Director: Nobuake Hashimoto
Creative Director: Kosuke Shinshi
Creative Director: Haruko Tsutsui
Creative Director: Shohei Maeda
Art Director: Hiroyuki Kato
Art Director: Rinshiro Fujiki
Copywriter: Eriko Ishibashi
Copywriter: Minami Nakazawa
Art Director: Daisuke Hatakeyama
Designer: Masashi Fujita
Producer: Masaharu Nakashima
Producer: Junki Yoda

Full credits available online.

Super Early Bird pricing changed in the system earlier than it should have, and we know that may have caused confusion f...
15/04/2026

Super Early Bird pricing changed in the system earlier than it should have, and we know that may have caused confusion for those planning their Cresta 2026 entries.

We’re sorry about that.

To make sure no one is unfairly affected, we’re extending final Super Early Bird pricing until Friday at 19:00 PST.

So if you were intending to enter at the lowest rate, you now have a little more time to do so.

And where the work is not yet final, Pre-Order Entry still allows you to lock in the rate now and come back later to complete the submission before the final deadline.

If anything still needs thinking through, we are here to help. Bespoke entry guidance is part of Cresta, so whether you need advice on category selection, positioning, or simply which work to put forward, please do get in touch.

Link in bio.

We’ve got good news. You now have a little more time to secure the lowest entry rates for Cresta 2026.The Super Early Bi...
09/04/2026

We’ve got good news. You now have a little more time to secure the lowest entry rates for Cresta 2026.

The Super Early Bird deadline has been extended to 15 April.

This extra window gives you more breathing room to plan your entries while still enjoying the best value we offer. And with Pre-Order Entry, there’s no need to have your final files ready. You can lock in the discounted rate now and return to complete your submissions any time before 20 July.

Cresta exists to recognise outstanding creativity, judged fairly and independently by leading creatives worldwide. If your work stands for something, we’re here to celebrate it.

We’ve extended the offer. The opportunity remains yours.

Image Credit: AlmapBBDO for Mars, 2025 Cresta Winner

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