Apropos

Apropos A London & Geneva based creative studio specialising in brand strategy, design & communications. We don’t believe in empty design.

We turn far-ranging insights into targeted strategies, mixed messages into clear stories and ugly problems into beautiful solutions. No matter
the size of a project, we come at it from a strategic point of view that ensures we have enough perspective to match the brand’s communication objectives.

10/06/2026

Our print and digital campaign for , one of the most effective climate organisations fighting for humans and nature alike.




26/05/2026

The new Apropos showreel is live 🎬 A big thank you to our team and to our clients who trust us to tell their stories year after year.

Music: Zindagi Meri Dance Dance (from “Daddy”) by Alisha Chinai, Vijay Benedict, Olefonken, Bappi Lahiri.





Brand strategy, visual identity, campaigns, content, print & digital design for the trailblazing environmental organisat...
22/05/2026

Brand strategy, visual identity, campaigns, content, print & digital design for the trailblazing environmental organisation one of our longest running clients.

From logo to library. Visual identity and cover design for .rosiewolfe across hardcover and paperback editions.
26/02/2026

From logo to library. Visual identity and cover design for .rosiewolfe across hardcover and paperback editions.

Sharp type.Sharp teeth. For .rosiewolfe – the publishing house set up by – we created an identity rooted in literary tr...
25/02/2026

Sharp type.
Sharp teeth.

For .rosiewolfe – the publishing house set up by – we created an identity rooted in literary tradition yet unmistakably contemporary.

After a long hiatus, the historic Bray Film Studios was revived by the next generation of the family that started it in ...
22/12/2025

After a long hiatus, the historic Bray Film Studios was revived by the next generation of the family that started it in the 1950s. Home to Hammer Films (Dracula, Frankenstein) and to the iconic The Rocky Horror Picture Show, Apropos was tasked to modernise its brand identity while respecting its legacy and history. We crafted a graphic identity with a clear nod to the hammer horror genre while reviving it for the 21st century. We also created a marque representing the original building which was renovated to its past glory. Our years long collaboration allowed us to be the guardians and creators of all their content, web design, social media, merch, photography, illustration and all communications. The studio was successfully sold to Amazon MGM Studios a few years after its revival.





For our longtime collaboration with bestselling author Joël Dicker, we crafted a pared-back identity for his personal br...
20/12/2025

For our longtime collaboration with bestselling author Joël Dicker, we crafted a pared-back identity for his personal brand. Built around the iconic _American Typewriter_ font, used in a single size and weight, the system is a nod to storytelling and the typewriter that started it all.

.rosiewolfe

We’re delighted to present Rachel Marks’ “Ouroboros” (2025), a new site-specific installation created for The Little Art...
05/12/2025

We’re delighted to present Rachel Marks’ “Ouroboros” (2025), a new site-specific installation created for The Little Art Window in Gstaad.

Taking its name from the ancient symbol of the serpent consuming its own tail, Ouroboros reflects on the continual cycle of creation, loss, and renewal. Beginning with a seed and a serpentine form, the sculpture unfolds through organic shapes that evoke growth, memory, and transformation. Crystallised book pages emerge like leaves, suggesting language slowly returning to matter.

Rachel Marks (b. 1986) is an American-born, Paris-based multidisciplinary artist whose practice bridges nature, ritual, language, and metamorphosis. Recent projects include “Palímpsēstos Florae” at Christie’s Paris (2025) and her monumental installation “Symfolia” at the Philharmonie de Paris at the Cité de la Musique (2024).

The Little Art Window is located on Alte Lauenenstrasse, in the middle of Gstaad village just behind the Post Hotel. Please drop by once you’re up and slowing down.

For any additional information, please contact: [email protected]

Address

Studio G8, Cell Studios, 23-27 Arcola St
London
E82DJ

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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