Masdar Selfcare

Masdar Selfcare Premium natural selfcare products based on Moroccan Ancestral recipes and ingredients transmitted to us by our elders. Ines, Founder of Masdar.

Masdar comes from an idea I had at a young age, more like an observation. While in Morocco, I would go to the hammam often, almost every week! There, I stayed hours with friends, chatting, laughing and sharing beauty secrets amongst gossips. This is a ritual I had a hard time finding in Europe, where I lived for my studies. The only products I could find were irritating, full of chemicals or simpl

y not as good as the natural ones I used in Morocco during my childhood. I decided to create a Brand that will export these Moroccan beauty secrets abroad, because in Morocco we're all about sharing, especially when it comes to selfcare! Each of these products is tied to a memory and remind me, like my personal madeleine of Proust, of joyful moments in every part of the country. Our products are 100% Moroccan and our supplier is established in Mirleft, in the south of Morocco, a place dear to me where I spent unforgettable holidays a couple of years ago.

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