Brand Union

Brand Union We believe that brand experiences should be brilliantly designed and beautifully connected. Every major market. We have been part of WPP Group since 1986.

About us
We are a global brand agency with deep expertise in brand strategy, design, interaction, brand management and employee engagement. 500 people. 25 offices. What we believe
Experiences form the basis of all kinds of human relationships, with other people and with the world around us. We believe it's just the same for brands. Successful brands make lasting impressions on us as a result of co

ntinual, positive moments of interaction. These experiences influence satisfaction, build loyalty and create emotional attachment. How we help
We help clients define, create and curate the moments of interaction that are essential for brands to thrive, today and tomorrow. We have created a proprietary framework to assess brands holistically from a user perspective. This helps us see opportunities to define and create better, more effective experiences for our clients. We capture and visualise these opportunities in a unique Experience Imprint. Our Experience Imprint
Our approach is framed around four brand fundamentals: Impression, Interaction, Responsiveness and Resilience. We believe that together these factors determine the overall success of a brand, both today and in the future. The diagnostic framework extends to 12 factors, grouped around the fundamentals, to facilitate deeper qualitative and quantitative analysis.

How invisible AI shapes our brand relationshipsAssociate Director of Strategy Jessica Lehmann Ash writes for VentureBeat...
05/01/2018

How invisible AI shapes our brand relationships

Associate Director of Strategy Jessica Lehmann Ash writes for VentureBeat

Read here:

Picture this. It’s Monday morning, and your alarm clock wakes you up at 7:40 a.m. It’s given you an extra 15 minutes in bed, responding to data it received from your phone about your qu…

Congratulations to the Brand Union and Tyson Foods team for making Brand New by UCllc's Best Identities of 2017! http://...
03/01/2018

Congratulations to the Brand Union and Tyson Foods team for making Brand New by UCllc's Best Identities of 2017! http://bit.ly/2Ag89qa

2018 Design Trends: Predictions from Top Creatives | Brand Union Design Director Karen Yau Østensjø weighs in at HOW Des...
02/01/2018

2018 Design Trends: Predictions from Top Creatives | Brand Union Design Director Karen Yau Østensjø weighs in at HOW Design |

2017 is coming to a close. We've asked some of the top creatives to share what 2018 design trends they think will be headed our way.

Learn from disruptors: Is your brand ready to be a platform?Brand Union's Head of Strategy, APAC Ambrish Chaudhry writes...
20/12/2017

Learn from disruptors: Is your brand ready to be a platform?

Brand Union's Head of Strategy, APAC Ambrish Chaudhry writes for Brand Z

Read here:

BrandZ Top 50 Most Valuable Indonesian Brands 2017

From Murders to Marketing: The Rise of Brand Podcasts | Associate Director of Strategy Jennifer Volmer writes for Brandi...
19/12/2017

From Murders to Marketing: The Rise of Brand Podcasts | Associate Director of Strategy Jennifer Volmer writes for Brandingmag |

As content marketers scramble to enhance their offering, many brands have seen the branding potential of podcasts and some are already doing them successfully.

Brands: People Just Want Products That Make Them Happy And Healthy | Fast Company |
18/12/2017

Brands: People Just Want Products That Make Them Happy And Healthy | Fast Company |

A new survey finds that people want brands that exemplify a sense of balanced simplicity.

The 10 Best Ads of 2017 | Adweek |
13/12/2017

The 10 Best Ads of 2017 | Adweek |

See the year’s most intriguing, inspiring and entertaining work.

Scientists Are Using Eye-Tracking To Discover How We See Design | Co.Design |
12/12/2017

Scientists Are Using Eye-Tracking To Discover How We See Design | Co.Design |

Using biometrics, two architectural researchers think they can help architects and planners design better cities.

Marketing trends for 2018: The themes that will change how you do your job next year | Marketing Week |
11/12/2017

Marketing trends for 2018: The themes that will change how you do your job next year | Marketing Week |

From the GDPR opportunity and the purpose backlash to wellbeing as a differentiator, Marketing Week has rounded up all the trends you need to know going into 2018.

Pantone’s Color Of The Year Is Here | Co.Design |
07/12/2017

Pantone’s Color Of The Year Is Here | Co.Design |

Terrifying or exciting? Ultra violet could be either.

8 Tough Questions to Ask About Your Company’s Strategy | Harvard Business Review | http://bit.ly/2B7v1Nx
06/12/2017

8 Tough Questions to Ask About Your Company’s Strategy | Harvard Business Review | http://bit.ly/2B7v1Nx

Campaign's review of the moments that defined 2017: Uncertainty was the only certainty | Campaign Magazine |
05/12/2017

Campaign's review of the moments that defined 2017: Uncertainty was the only certainty | Campaign Magazine |

The only thing certain in 2017 was the widespread uncertainty, from the snap general election and a downer on Cannes to poorly received ads and a raft of senior job changes.

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6 Brewhouse Yard
London
EC1V4DG

Opening Hours

Monday 9:30am - 6pm
Tuesday 9:30am - 6pm
Wednesday 9:30am - 6pm
Thursday 9:30am - 6pm
Friday 9:30am - 6pm

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