Brand Finance

Brand Finance Brand Finance is the world’s leading independent brand valuation consultancy.

Brand Finance is the world’s leading independent brand valuation and strategy consultancy, which helps companies to measure, manage, maximise and monitor the value of their brands to drive business performance. Founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars.

Coffee and tea brands continue to benefit from growing consumer appetite for premium products, convenient formats, and h...
02/09/2026

Coffee and tea brands continue to benefit from growing consumer appetite for premium products, convenient formats, and higher-quality at-home experiences, with the category reaching a combined brand value of USD19.4 billion in 2026.

Nescafé remains the most valuable coffee and tea brand, with its brand value up 20% to USD5.6 billion, supported by the brand’s broad international footprint and continued investment across multiple coffee formats. Nespresso.MY ranks second at USD2.6 billion after growing 18%, reflecting continued demand for premium home coffee experiences, while Lavazza Group follows at USD1.6 billion.

Beyond the top three, the ranking highlights the breadth of the global coffee and tea market, with Twinings UK, LIPTON Teas and Infusions, Folgers, Jacobs, Cantata, Yorkshire Tea and L’Or Espresso also featuring among the top 10 most valuable brands. Together, they reflect how established brands are capturing value across instant coffee, capsules, tea, premium blends, and convenient everyday formats.

Read the full report here: https://ow.ly/4nPj50ZGrbH

Bridging the gap between marketing performance and financial value, Brand Finance translates brand perception into measurable financial insight to support valuation, forecasting, and strategic decision-making. Speak to our team of experts today via [email protected]

Bottled water remains one of the clearest examples of how health, hydration, and low-sugar consumption trends are shapin...
01/09/2026

Bottled water remains one of the clearest examples of how health, hydration, and low-sugar consumption trends are shaping brand value across the non-alcoholic drinks sector, according to the Brand Finance Food & Drink 2026 report.

NONGFU SPRING CO.,LTD leads the Brand Finance Bottled Water 2026 ranking by both brand value and brand strength, with a brand value of USD15.3 billion. Aquafina ranks second by brand value at USD1.4 billion, followed by Sanpellegrino at USD1.2 billion.

Beyond the top three, several brands recorded notable growth, with Volvic UK & Ire up 49% and Tennensui up 41%.

Other bottled water brands featured in the ranking are Grupo Peñafiel (brand value up 26% to USD634 million) and Perrier (brand value down 2% to USD420 million).

Read the full report here: https://ow.ly/MfWu50ZGqZY

Get in touch with us via [email protected] to discover how Brand Finance can support your brand's valuation, strength rating, or wider brand strategy needs.

CMA CGM climbs five spots to rank as the 21st most valuable logistics brand this year, following a 42% brand value incr...
01/09/2026

CMA CGM climbs five spots to rank as the 21st most valuable logistics brand this year, following a 42% brand value increase to USD3.1 billion.

The French shipping and logistics brand holds around 13% of the global shipping market, the third largest in its sector, and recorded USD54.4 billion in revenue in 2025 despite an uncertain economic and geopolitical environment.

In early 2025, the brand announced a USD20 billion investment over four years across maritime, logistics, air cargo, and ports in the US, creating around 10,000 new jobs. It also committed USD2.5 billion to expanding its portfolio of 66 terminals across 40 countries, strengthening its presence in key growth regions.

On sustainability, CMA CGM GROUP (Official) is investing almost USD30 billion in vessels powered by liquefied natural gas (LNG) and methanol, targeting 200 low-carbon vessels in its fleet by 2030 as it works towards Net Zero Carbon by 2050.

With strategic investments across trade routes, terminals, and a greener fleet, CMA CGM emerges as the brand to watch within the logistics industry this year.

Discover more insights in Brand Finance’s Logistics 50 2026 report: https://ow.ly/6j3e50ZGn9r

Bridging the gap between marketing performance and financial value, we translate brand perception into measurable financial insight to support valuation, forecasting, and strategic decision-making. Speak to our team of experts today via [email protected].

Carbonated soft drinks remain the largest subcategory in non-alcoholic drinks, with a combined brand value of USD50.7 bi...
31/08/2026

Carbonated soft drinks remain the largest subcategory in non-alcoholic drinks, with a combined brand value of USD50.7 billion this year. While traditional carbonates continue to dominate by scale, growth is increasingly being shaped by product innovation, reduced-sugar variants, and evolving consumer preferences.

The Coca-Cola Company remains the clear category leader at USD46.1 billion, maintaining a substantial lead over Pepsi at USD16.8 billion and Dr Pepper at USD6.1 billion. Sprite also records strong growth, rising 20% to USD5 billion, reflecting continued demand for established global brands as the category adapts to changing consumption habits.

Canada Dry is a standout growth story, with its brand value up 116% to USD1.1 billion. Its performance points to renewed momentum for heritage soft drink brands, showing that legacy names can still capture growth when they remain relevant in a market increasingly focused on health, choice, and innovation.

Read the full report here: https://ow.ly/zEKO50ZGpHk

At Brand Finance, we help organisations measure, maximise, and strengthen brand value through independent, data-driven advisory, enabling more informed strategic decision-making. Request for more information by e-mailing us at [email protected]

Inter FC Internazionale Milano is now Italy’s most valuable football club brand, overtaking Juventus for the first time,...
31/08/2026

Inter FC Internazionale Milano is now Italy’s most valuable football club brand, overtaking Juventus for the first time, up 22% to €585 million. AC Milan also leaps ahead of Juventus and is the fastest growing Italian football club brand in 2026, up 28% to €514.

Juventus slips to third, brand value down 17% to €419 million, following a sixth-place Serie A finish and an early Champions League exit.

The names in Italy’s top 10 remain unchanged from last year, but only three clubs – Inter, AC Milan and Bologna Fc 1909 – recorded double-digit growth, with half of the top 10 in decline. It reflects Serie A’s wider struggle to match the Premier League and LALIGA on European results and commercial growth.

Take a look at the 2026’ top 10 most valuable Italian football club brands in the infographic below.

Read the full Brand Finance Football 50 2026 report: https://brandirectory.com/reports/football?utm_source=facebook&utm_medium=brand%20finance

UPS demonstrates consistent performance, ranking as the most valuable logistics brand for the 12th consecutive year, des...
28/08/2026

UPS demonstrates consistent performance, ranking as the most valuable logistics brand for the 12th consecutive year, despite an 8% brand value dip from USD32.6 billion in 2025 to USD30 billion this year.

In January 2025, the American shipping and logistics brand announced that it would reduce its dependency on Amazon, its largest customer of nearly 30 years. The brand aimed to achieve this by cutting more than 50% of Amazon’s shipments by 2026, despite the partnership contributing to 11% of UPS’s consolidated revenue.

The decision was made mainly due to the high-volume but margin-dilutive nature of the Amazon shipments. Additionally, the brand announced that it would shift towards more profitable ventures, such as healthcare logistics, which generated more than USD 11 billion in the brand’s 2025 revenue.

Discover more insights in Brand Finance’s Logistics 50 2026 report: https://ow.ly/wkcF50ZGn6q

We help organisations understand and grow the financial value of their brands through independent, data‑led analysis. Get in touch [email protected] to learn more today.

The Coca-Cola Company remains the world’s most valuable non-alcoholic drinks brand at USD46.1 billion, ahead of Pepsi at...
28/08/2026

The Coca-Cola Company remains the world’s most valuable non-alcoholic drinks brand at USD46.1 billion, ahead of Pepsi at USD16.8 billion and NONGFU SPRING CO.,LTD at USD15.3 billion.

However, this year’s ranking also points to a shift in competitive momentum, as growth is increasingly driven by healthier, functional, and more diversified beverage portfolios.

Nongfu Spring is one of the year’s standout performers, with its brand value up 38% and a Brand Strength Index (BSI) score of 89.8/100, overtaking Coca-Cola to become the world’s strongest brand of non-alcoholic drinks. Oi Ocha follows with a BSI score of 89.4/100, while Café Pilão ranks third on brand strength at 89.1/100.

Eastroc Beverage also stands out as its brand value rose 62% to USD5 billion as it expands from its core energy drinks franchise into fast-growing functional beverage categories, including electrolyte drinks. Its performance reflects the growing importance of hydration, wellness, and performance-led products across the sector.

Read the full report here: https://ow.ly/RGQ650ZGncs

Brand Finance is the world’s leading consultancy in brand valuation and strategy, helping organisations connect brand strength to business performance. For more information, contact us at [email protected] today.

The Logistics 50 2026 report shows an industry in recovery, reflected by a 6% brand value increase to USD219.7 billion a...
27/08/2026

The Logistics 50 2026 report shows an industry in recovery, reflected by a 6% brand value increase to USD219.7 billion amid geopolitical and financial headwinds. The US remains the largest contributor to the total brand value, with a 43% share (USD93.4 billion), followed by China with a 14% share (USD30.6 billion), and Germany with a 9% share (USD20.5 billion).

UPS remains the most valuable logistics brand, maintaining a 12-year streak despite an 8% brand value drop to USD30 billion, reflecting a solid foothold in the industry. FedEx has also held second place since 2015, with a 10% brand value increase to USD25.1 billion. Meanwhile, JR remains the third most valuable brand, recording a brand value of USD13.1 billion.

CEVA Logistics emerges as the fastest-growing brand this year, posting a 129% increase in brand value to USD2.1 billion. The brand’s performance can be attributed to its acquisition of Borusan Lojistik, establishing a stronger presence in Turkey and connecting Europe, the Middle East, and Asia. Additionally, CEVA secured two contracts with Hilton Food Solutions and Ocado Retail, the UK’s largest dedicated online supermarket.

SBB CFF FFS, a new entrant in the ranking, becomes the strongest logistics brand this year, receiving a Brand Strength Index (BSI) score of 95.2/100 and an AAA+ brand strength rating. The Swiss brand’s achievement is supported by its “Expansion Step 2025”, a programme spanning 60 projects focused on eliminating bottlenecks, increasing capacities, and providing customers with improved services.

Discover more insights in Brand Finance’s Logistics 50 2026 report: https://ow.ly/rJqY50ZFsoQ

Get in touch with us via [email protected] to discover how Brand Finance can support your brand’s valuation, strength rating, or wider brand strategy needs.

Nestlé (brand value up 23% to USD24.6 billion) retains its position as the world’s most valuable food brand, supported b...
27/08/2026

Nestlé (brand value up 23% to USD24.6 billion) retains its position as the world’s most valuable food brand, supported by its diversified portfolio across coffee, confectionery, dairy, nutrition, pet care, and prepared foods. Lay's ranks second at USD15.1 billion, while Yili strengthens its position in third, rising 29% to USD14.5 billion.

The Brand Finance Food 100 2026 ranking points to a resilient sector collectively worth USD278.3 billion, with most brands recording year-on-year brand value growth despite inflationary pressure, commodity cost volatility, and cautious consumer spending.

Sadia Life becomes the world’s strongest food brand with a Brand Strength Index (BSI) score of 93.5/100 and an AAA+ brand strength rating. Amul follows closely at 93/100, while Grupo Bimbo rises to third on brand strength after improving its BSI score to 91.3/100 this year, supported by strong consumer trust and broad international reach.

Read the full report here: https://ow.ly/WfHA50ZFwoh

Brand Finance helps organisations understand and grow the financial value of their brands through independent, data-led analysis. Get in touch via [email protected] to learn more today.

Yili remains as the world’s most valuable dairy brand in the Brand Finance Dairy 10 2026 ranking, with its brand value r...
27/08/2026

Yili remains as the world’s most valuable dairy brand in the Brand Finance Dairy 10 2026 ranking, with its brand value rising 29% to USD14.5 billion. Yili’s continued momentum reflects its diversified portfolio across liquid milk, milk powder, yoghurt, ice cream, and nutrition products, as demand grows for healthier and more functional dairy options.

On brand value, Danone ranks second at USD8.2 billion, while Mengniu follows in third, rising 26% to USD6 billion.

Amul leads on brand strength, achieving a Brand Strength Index (BSI) score of 93.0/100 and an AAA+ brand strength rating. Vinamilk follows as the second strongest brand (BSI:89.6/100), ahead of Valio (BSI: 88.3/100), underlining the value of strong consumer trust, household relevance, and established category presence.

Arla is another standout performer, recording the fastest growth among the top 10 dairy brands this year with its brand value up 39% to USD3.4 billion.

Read the full report here: https://brandirectory.com/reports/food-and-drink

Understanding brand value is critical to effective strategic decision-making. Brand Finance helps organisations measure, manage, and maximise the financial value of their brands. Request for more information by e-mailing us at [email protected]

Address

3 Birchin Lane
London
EC3V9BW

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Website

Alerts

Be the first to know and let us send you an email when Brand Finance posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Brand Finance:

Shortcuts

Share

Category