Brand Finance

14/10/2026

According to the recently released Brand Finance Alcoholic Drinks 2026 report, aperitif brands continue to show the value of owning a clear drinking occasion.

Aperol leads the category with a brand value of USD1.1 billion, ahead of Martini at USD707 million, Ricard at USD520 million, Campari at USD499 million, and Cointreau at USD179 million.

What stands out in this category is how recognisable brand worlds translate into value. Aperol has built strong association with the spritz occasion, while Campari and Cointreau continue to benefit from long-standing cocktail relevance. In a crowded alcohol landscape, distinctiveness, colour, serve, and ritual matter.

For more insights: https://ow.ly/cEl650ZXrEP

(Campari Group Pernod Ricard

The world’s most valuable and strongest brands are built on data-led insight. Brand Finance helps organisations measure and understand brand strength, value, and impact to support better strategic decision-making. Contact [email protected] to start the conversation.

14/10/2026

Brand Finance’s inaugural China City Index 2026 names Beijing as China’s strongest city brand, with a score of 86.3/100. The capital leads the nation for overall reputation, familiarity and visitation, supported by strong perceptions across governance, education, healthcare and cultural attractions.

Shanghai ranks second (80.8/100), reinforcing its position as China’s commercial and financial powerhouse, while third-ranked Hangzhou (79.6/100) combines a thriving digital economy with cultural heritage, scenic landscapes and strong lifestyle appeal. Shenzhen (79.1/100) and Chengdu (76.4/100) complete the top five, reflecting the growing strength of cities that combine economic dynamism with innovation, culture and quality of life.

The top 10 also includes Nanjing (74.6/100), Guangzhou (72.9/100), Chongqing (70.8/100), Xi’an (69.9/100) and Qingdao (69.2/100).

Based on a nationwide survey of 12,000 respondents across 70 cities, the Index assesses perceptions across seven dimensions and shows there is no single blueprint for urban competitiveness. Instead, China’s leading cities are increasingly distinguishing themselves through a combination of economic strength, connectivity, culture, innovation and liveability.

13/10/2026

Wh**ky’s top 10 brings together some of the biggest names across American wh***ey, Scotch, Canadian wh**ky, Japanese wh**ky, Indian wh**ky, and Irish wh***ey.

Jack Daniel's leads the Brand Finance Alcoholic Drinks 2026 wh**ky ranking with a brand value of USD4.1 billion. Johnnie Walker ranks second at USD2.8 billion, followed by Crown Royal at USD2.7 billion.

The wider list shows how diverse the category has become. The Macallan ranks fourth at USD1.3 billion, while Suntory Wh**ky places fifth at USD1.1 billion. Royal Stag, Ballantine’s, Chivas Regal, McDowell’s, and Jameson complete the top 10, highlighting a category shaped by premium cues, regional scale, and very different consumer occasions.

For more insights: https://ow.ly/8tJt50ZX2xP

Chivas, Diageo, Suntory Global Spirits, Pernod Ricard

Bridging the gap between marketing performance and financial value, Brand Finance translates brand perception into measurable financial insight to support valuation, forecasting, and strategic decision-making. Speak to our team of experts today via [email protected]

**kyBrands

13/10/2026

Global prestige remains the foundation of luxury and premium brands, but brand strength is built in different ways across sectors and markets.

Brand Finance’s latest analysis of the strongest luxury and premium brands reveals that apparel dominates the global rankings, accounting for half of the world’s top 10 strongest brands. Dior leads globally with a BSI score of 91.5/100, followed by CHANEL (89.8/100) and ROLEX (87.1/100), highlighting the enduring power of the world’s leading fashion houses to build desirability and trust across borders.

At the local level, however, a different dynamic emerges. Ch*****ne and w**e brands benefit from a clear home-ground advantage, with France's Moët & Chandon (97.3/100) and Veuve Clicquot (95.2/100) in the top 3 local rankings. Their exceptional scores demonstrate how heritage, provenance, and cultural affinity can strengthen brand perceptions in domestic markets.

While brands such as Dior, Ferrari, Rolex, Valentino, and Chanel feature among both the strongest global and local performers, the results show that long-term success in luxury depends on balancing international appeal with local relevance. The strongest brands are those that can translate global prestige into meaningful connections with consumers in their home markets and beyond.

Discover more insights here: https://ow.ly/4wz050ZX2s5

At Brand Finance, we help organisations measure, maximise, and strengthen brand value through independent, data-driven advisory, enabling more informed strategic decision-making.

Request more information by emailing [email protected].

12/10/2026

The spirits category is moving in two directions at once: baijiu still dominates by value, while growth is increasingly coming from tequila and ready-to-drink formats.

Moutai China remains the world’s most valuable spirit brand, valued at USD59.6 billion, with Wuliangye following at USD27.3 billion. Xinghuacun Fen W**e, Luzhou Laojiao, and Jack Daniel’s complete the top five, showing the continued weight of Chinese baijiu at the top end of the global spirits table.

Brand strength presents a more diverse picture. Crown Royal leads the strongest spirit brands with a BSI score of 96/100, ahead of Wuliangye at 93.6/100 and Moutai at 92.1/100. In a sector facing softer demand and trade pressure, the strongest brands are those combining scale with credibility, pricing power, and relevance across occasions.

For more insights: https://ow.ly/kIsZ50ZWHj3

Understanding brand value is critical to effective strategic decision-making. Brand Finance helps organisations measure, manage, and maximise the financial value of their brands. Request more information by emailing us at [email protected]

09/10/2026

At the top of this year’s Ch*****ne & w**e ranking, the momentum sits firmly with Ch*****ne rather than still w**e.

Moët & Chandon remains the most valuable Ch*****ne & w**e brand, valued at USD2.3 billion. Veuve Clicquot follows at USD1.4 billion, while Barefoot comes in close behind at USD1.3 billion.

The value story is led by Ch*****ne, but brand strength tells a slightly different story. Barefoot is the strongest Ch*****ne & w**e brand, with a Brand Strength Index (BSI) score of 85.1/100, ahead of Mumm at 81/100 and Moët & Chandon at 80.3/100. It shows how premium occasion-led brands and accessible everyday w**e brands can both build powerful positions, just in very different ways.

For more insights: https://ow.ly/63Bl50ZW8r3

Brand Finance is the world’s leading brand valuation consultancy, helping organisations connect brand strength to business performance. For more information, contact us at [email protected] today.

09/10/2026

AI is transforming B2B marketing, but it also raises a key question: if everyone can create content, how do brands stand out?

At Brand Finance’s World’s Most Valuable B2B Brands 2026 report launch in London, we sat down with Zulfia Nafees, SVP & Global Head of Brand at HCLTech , to discuss how AI is reshaping each stage of the marketing funnel. From generative content to always-on campaigns, Zulfia explains why the real differentiator won’t be AI itself, but what she calls “NICE”: nuance, intelligent judgement, creativity, and ethics.

Watch the full interview below.

https://www.youtube.com/watch?v=PXmc33PPZdQ

Guests joined us for the launch of the Brand Finance World's Most V...

08/10/2026

Jaguar enters a pivotal new chapter as it repositions itself as an all-electric luxury marque. Following several years without a new model launch, the brand has remained in the spotlight through one of the automotive industry's most closely watched repositioning strategies.

Unveiled this week in New York, the Jaguar Type 01 marks a significant milestone in the brand's transformation, building on the distinctive design direction introduced by the Type 00 concept. The new all-electric luxury grand tourer reflects Jaguar's move further upmarket, with a focus on exclusivity, distinctive design and a lower-volume luxury positioning.

While Jaguar's brand value has declined amid this period of transformation (now standing at USD751 million), the unveiling represents an important step towards translating its repositioning strategy into a new product offering. The next test will be whether this renewed attention translates into sustained consumer demand and long-term brand value growth.

Explore more insights into the world's most valuable and strongest luxury and premium brands: https://ow.ly/lOA150ZVIA2

At Brand Finance, we help organisations measure, maximise, and strengthen brand value through independent, data-driven advisory, enabling more informed strategic decision-making. For more info on how we can support your brand strategy, get in touch at [email protected].

08/10/2026

B**r brand growth is shifting beyond the US, and the latest ranking shows how global and regional challengers are gaining momentum.

Corona Extra remains the world’s most valuable b**r brand, valued at USD13.9 billion, narrowly ahead of Heineken at USD13.8 billion. Modelo Especial completes the top three at USD8 billion, reinforcing the growing importance of Mexican b**r brands in the global ranking.

The brand strength story adds another layer. Tsingtao leads the strongest b**r brands with a BSI score of 95.7/100, ahead of Sagres at 92.5/100 and Leffe at 92.1/100. All three achieved the coveted AAA+ brand strength rating, showing how brand performance is not only about scale, but also about consumer connection, relevance, and momentum.

For more insights: https://brandirectory.com/reports/alcoholic-drinks?utm_source=facebook&utm_medium=brand%20finance


Bridging the gap between marketing performance and financial value, we translate brand perception into measurable financial insight to support valuation, forecasting, and strategic decision-making. Speak to our team of experts today via [email protected]

**r

07/10/2026

Chinese brands are stepping confidently onto the world stage.

On 14 October 2026 at 16:30, the Brand Finance China Brand Forum 2026: Sunrise in the East – Chinese Brands Going Global returns to Mansion House in the City of London for its third year.

The Forum will bring together senior business leaders, investors, diplomats, and brand experts from China and Europe to exchange perspectives on the evolving global landscape for Chinese brands.

Discussions will explore how Chinese brands can strengthen their international presence, from building competitive advantage and driving innovation to navigating localisation, consumer trust, and the challenges of entering new markets.

Ahead of this year’s Forum, revisit some of the highlights and conversations from the 2025 event.

Find out more about this year’s Forum here: https://ow.ly/MT0550ZVfRe