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Slice Design

Name: Slice Design
Address: Slice Design Limited, Unit 12 Glenthorne Mews, 115A Glenthorne Rd, London, SW66TU, GB
Telephone: +442082226999
Price range: £

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Branding and packaging design agency that specialises in brands that want to make a positive difference. We like to think of ourselves as a new type of agency.

Chat to us and save our contact details 👉 https://wa.me/message/IMTANKRKJUUYE1 Since 2004, our small team have loved nothing more than doing what we’re best at – helping brands grow and get noticed. We specialise in taking the cost out of design projects with our straightforward, no nonsense, jargon free approach. A challenger to the ‘large agency’. No fancy trademarked processes and no hidden extras. The benefit to yourselves is all the experience but with the flexibility that large agencies cannot deliver. From our studio in Hammersmith, London, we work for clients around the world: global and local, big household names and small start-ups, challengers and leaders. Whether a big brand re-design, NPD launch or simple pack updates. We’re proud to remain flexible, refreshingly honest and wholly independent.

10/11/2026

A closer look at our packaging design for Westland Resolva Advanced+.

Designed to highlight the new range’s superior product benefits through clear communication and a bold, distinctive shelf presence, creating a strong identity within the Resolva portfolio.

Long lasting full root control!

10/11/2026

We’ve all been there, that state of complete confusion in the hotel where you have no idea if it’s shampoo, or shower gel.

Just when you think you’ve worked out, the following day you forget and start to wash your hair with hand cream!

Have a look at the attached, this is a particularly bad example. The product type is listed on the bottom of the label in very small type. The colours don’t help much either.

Uniformity has its appeal, it’s great for a brand to contain products that immediately work as a family however this can lead to issues when the consumer is trying to navigate within the range as per the example attached.

The Goldilocks zone is somewhere in between, consistency with clear differentiation

Never create another problem for the consumer, they won’t thank you, but they will remember that rather than solve the problem you created another.

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09/11/2026

Should the brand colour signal problem or solution?

You’ll be amazed at what consumers take in subconsciously.

Whilst red can provide a great beacon on-shelf, it’s not possibly the best colour to use for a product that aims to soothe and cure an itchy scalp.

Always cue the benefit. When consumers scan packs they decode the emotion before reading the words. Great brands in this space solve the problem rather than remind the consumer of it.

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03/11/2026

Brand colours are hugely important, it’s your way of owning a shelf and providing a quick and efficient visual shortcut for consumers to find your brand.

It’s also important that whatever brand colour is chosen is relevant for the brand and supports all the products in the range.

Here’s an interesting example from Chicago Town. Blue is often a good neutral colour. Many other colours work with it, especially when you’re looking at flavour communication but getting the right blue can make all the difference.

In this case the neon bright blue with the vignette into the darker colour tend to look very cold, the opposite of what a pizza should be .

When is paired with other cold colours as per the purple flavour banner here, it can start to cue more Halloween than sizzling pizza oven

Often, it’s not about throwing everything out. It’s just about picking a more appropriate hue.

Get that right, and it can have a significant increase in both sales and consumer perception of the brand.

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02/11/2026

Always make sure your architecture works with your pack.

If you have a wide and varied product range, it’s important to create a packaging architecture that allows for consistent and optimised placement of every element.

Your brand logo, product descriptor, key messaging and imagery should each have their own space and be allowed to breathe.

No element should be fighting with another. And the placement of one element shouldn’t compromise everything else around it.

This Birds Eye pack is a good example of exactly that issue.

The food photography feels cramped into the bottom of the pack, while a large amount of empty space sits around the logo at the top. The result is an architecture that feels uncomfortable and slightly forced.

The issue seems to come from the need for the brand icon to sit above the wave containing the product information. That wave also creates a very confined space were longer product descriptors need to opt for a much smaller font

While this might work in principle, across different pack formats and products it can create areas of dead space.

And that’s valuable space.

Space that could be used to better showcase the product, communicate its benefits and, ultimately, make the pack work harder on shelf.

A strong packaging architecture isn’t just about consistency. It’s about creating a flexible system that can adapt across your entire range without forcing individual packs into a layout that doesn’t suit them.

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27/10/2026

You consumers like Integrity from their brand choices. They don’t like to be misled and will remember brands that have tried to pull a fast one!

Have a look at the product description at the bottom of this pack. At first glance it appears to say ‘removes 100% of daily dirt.’

On closer inspection the microscopic words ‘up to’ have been wedged in to this Bold statement.

That’s a bit cheeky I hear you cry!

Anything works ‘up to’ hundred percent. Rubbing it with a hedgehog, casting a cleaning spell.

100% of anything is hard to qualify so to make a claim and then undermine it with a microscopic bolt on serves not to inform the consumer but to confuse and worse still, position your product as only as effective as a hedgehog!

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26/10/2026

A problem you often see with large ranges is navigation. How do you find your way around the wide variety of different product offerings.

This is where the Packaging can be the best help. A good robust pack architecture allows you to distinguish between variants and benefits across a multitude of different packs.

Well, that’s the idea but then there is always the Listerine approach.

Is it mild, mild mint coolmint? Intense, intensemint or intense, intense mint, cool mint? Come on, make your mind up.

Selecting the right flavour seems more like a challenge from Traitors than a navigation exercise in store.

That was just three of the packs. Thankfully, some of the other variants had sold out so it saved me also reaching for the ibuprofen.

Confusing the consumer makes them feel like you’re trying to pull a fast one. You’re trying to bamboozle them and venture into the snake oil salesman territory. If they sound so similar, how can they be so different?

You become less of the expert and more of the supply teacher.

Make it easy for them to understand, and you’ll make it easy for them to put it in their shopping basket

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If you like this post then subscribe to my monthly newsletter. The aim of this is to give advice to brand owners and marketeers who are looking to make their branding & packaging design more relevant.
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29/09/2026

The Packaging should always convey what the end benefit is to the user.

If you promise a sparkly clean, as good as new finish, then your Packaging should portray this promise to the consumer.

Have a look at this example from Spontex. The Packaging feels like it’s been untouched for decades. Compared to some of the more benefit lead competitors, it lacks that newness and sparkle that isso important in this sector.

Rather than communicate as good as new this locks the benefit into standards from a different era

Now, that can be okay if a particular area is noted for cleanliness but it doesn’t fit modern lifestyle and expectations.

What the consumer takes in subconsciously can dramatically affect their interaction with a brand and how it is perceived.

Always make sure you are on the right side of the benefit.

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If you like this post then subscribe to my monthly newsletter. The aim of this is to give advice to brand owners and marketeers who are looking to make their branding & packaging design more relevant.
👉 https://lnkd.in/ep3uG9kv
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28/09/2026

Regular readers of my posts will know I’m not a massive fan of following fads or trends as they tend to be incredibly transient.

One of these trends from earlier this year was that the world and his lobster tried to capitalise on Dubai chocolate.

This was fine when it was confined to the chocolate aisle but it has now seemed to have gone into a flat panic and made a leap out into brands and products it probably has no business being part of!

Introducing today’s case in point. this popped up on my LinkedIn feed over the weekend. It’s common to see foods influencing fragrance, it happens in the perfume world quite often.

These foods tend to be powerful background notes known for their aroma rather than their look and feel.

If the products look and feel start to take over and you use a literal interpretation taken straight from the chocolate pack, this can then start to work against you. Especially if it is smeared over the front of what is ostensibly a laundry cleaning product.

Relevance is key. If the fragrance starts to work against the format, you’ve got a hard job on your hands convincing a consumer.

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——————————————
If you like this post then subscribe to my monthly newsletter. The aim of this is to give advice to brand owners and marketeers who are looking to make their branding & packaging design more relevant.
👉 https://lnkd.in/ep3uG9kv
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Click the 🔔 on my profile to stay up to date and/or share with your network.
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Address

Slice Design Limited, Unit 12 Glenthorne Mews, 115A Glenthorne Rd
London
SW66TU

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Telephone

+442082226999

Website

https://slicedesign.co.uk/

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