Fish21

29/10/2020

Delighted to have been invited to attend this evening’s Fly Fishers International 2020 Awards Ceremony. Mustad Fishing received the prestigious Lee Wulff conservation award for its ‘Hooked on Sustainable Fishing’ Strategy; named the clear winner for its ambition and innovation across manufacturing and business practices. Through fish21, I am extremely proud to have produced this Strategy for Mustad, believed to be a global first for the recreational fishing sector ....

28/01/2020

Great to see another Scandinavian recreational fishing business Guideline publicly committing to a range of sustainability projects and goals. It’ll be fascinating to see what N.European pre-competitive collaboration potentially emerges

Sustainable Flyfishing

22/11/2019

Thought provoking new report from Greenpeace. My take .... a functioning circular economy is one where: 1) we back cast from the outcomes we want, to enable us to design the necessary delivery systems; 2) doing the ‘right’ thing becomes both the easiest and cheapest option for consumers; 3) we learn from nature’s simplicity; and 4) re-use/refill of products is incentivised within supply chains over ever greater consumption of virgin raw materials ..
https://lnkd.in/dgb9yFj

A Greenpeace USA report released today, Throwing Away the Future: How Companies Still Have It Wrong on Plastic Pollution “Solutions,” warns consumers to be skeptical of the so-called solutions announced by multinational corporations to tackle the plastic pollution crisis. These false solutions, ...

08/11/2019

Mustad Fishing's Sustainability Strategy - Hooked on Sustainable Fishing - has been developed in partnership working between fish21 and John Are Lindstad, CEO and the Global Management Team and staff at Mustad Fishing. The Strategy can be downloaded at:

Hooked on Sustainable Fishing is Mustad’s sustainability strategy launched to coincide with our 142nd anniversary. Here we outline our aspirations, ambitions and targets to become the most successful global brand and company in the fishing industry, and the first choice for sustainability consciou...

08/11/2019

In what is believed to be a global first for a major fishing tackle manufacturer, fish21 has partnered with Mustad Fishing to develop its Sustainability Strategy – Hooked on Sustainable Fishing. The Strategy has been launched today after 2 year's development, to coincide with Mustad Fishing’s 142nd anniversary of producing fishing tackle and accessories.https://www.fish21.co.uk/wp-content/uploads/2019/11/OMSAS-releases-sustainability-strategy-FINAL-081119.pdf