Land of Plenty

Land of Plenty Land of Plenty is a design studio founded by Jonny Rowe, Marc Atkinson and Joe Russell. We are designers, art directors, and brand thinkers.

Radiating impactAs a part of Battle Cancer’s new partnership with Nike in 2021, we were set the challenge of rethinking ...
21/02/2023

Radiating impact
As a part of Battle Cancer’s new partnership with Nike in 2021, we were set the challenge of rethinking their brand identity.
We designed a range of Battle Cancer x Nike tees and event patches, flexing the branding system to create recognisable and impactful designs.
For a deeper dive into the project, the full case study is now live on our website - link in bio.
Photo by 📸

🍕 HAPPY NATIONAL PIZZA DAY 🍕To celebrate the day we thought we’d throw down some spreads from the staff manual we design...
09/02/2023

🍕 HAPPY NATIONAL PIZZA DAY 🍕
To celebrate the day we thought we’d throw down some spreads from the staff manual we designed for our favourite pizza pals a few years back.
Once a business gets to a certain size (in the case of YSP, that is soon to be TEN SHOPS 😱), communicating its values and ethos to everyone is not as easy as in the early days, when the team was small. Employees are scattered across different offices or shops, and work different shifts. That’s where a Staff Manual comes in. A key piece of internal brand communications that manages to bottle and capture the brand’s 'special sauce’.

Printed on , by .group ⠀⠀

PORTLAND INCOMING ✈️ >>> In March we’re heading out to the Pacific Northwest to see our longtime friends . It’ll be the ...
31/01/2023

PORTLAND INCOMING ✈️ >>> In March we’re heading out to the Pacific Northwest to see our longtime friends . It’ll be the first time we get to visit the brewery that we helped design the identity for back in 2019, not to mention drink from those timeless stripey cans 💙🤍💙🤍💙
It seems fitting then, to celebrate the moment with a snap of the Brits Abroad Red Ale, another super fresh brew from the Away Days portfolio of beers.
Photo courtesy of / Home & Away Studios / Away Days Brewing Co.

Today is the day. The big one for frenzied football fans far and wide. The day that dreams often turn to tears 😃😐😭… it’s...
31/01/2023

Today is the day. The big one for frenzied football fans far and wide. The day that dreams often turn to tears 😃😐😭… it’s transfer deadline day!
Not one to miss an opportunity to mark a moment in the football calendar, our Portland-based client brewed up this beauty for last year’s big day. Deadline Day Fresh Hop Pale Ale – sounds like a silky smooth addition to any lineup. Keep up the good work guys, we always love seeing where you take things.
Photo courtesy of / Home & Away Studios / Away Days Brewing Co.

One of the most rewarding things about what we do is helping people to work out what it is they want to do, and then hel...
31/01/2023

One of the most rewarding things about what we do is helping people to work out what it is they want to do, and then helping them shape their business and brand around it. What then makes this even better is when you hand over the keys and they take it up a gear and into the fast lane. Our good friends are a case in point here, and we can’t help but smile each time they release a new tasty drop with its own vibe, catchy name and often mini merch collection.
Seen here we have Bucket Hat Bobby English Barley Wine, commemorated with a moulded vinyl mini figure of the brand mascot we commissioned the illustration wizard to create. Bucket hats off to you guys! 👏
Photo courtesy of / Home & Away Studios / Away Days Brewing Co.

Truffle Burger business cards – an embodiment of the brand beacon ‘A Finer Diner’. Each card pre-foiled with ‘Truffle’, ...
12/12/2022

Truffle Burger business cards – an embodiment of the brand beacon ‘A Finer Diner’. Each card pre-foiled with ‘Truffle’, and all individually finished with a hand-tagged ‘Burger’.
As part of our rebrand for the London-based fast food restaurant.
Full case study live on our website – hit the link in bio.

Truffle Burger packaging – an embodiment of the brand beacon ‘A Finer Diner’. A suite of solutions each harnessing luxur...
12/12/2022

Truffle Burger packaging – an embodiment of the brand beacon ‘A Finer Diner’. A suite of solutions each harnessing luxury and low-fi.
As part of our rebrand for the London-based fast food restaurant.
Full case study live on our website – hit the link in bio.

Hoarding concept and design for Truffle Burger’s new sites. A series of fly posters with glossy food shots and opulent g...
16/11/2022

Hoarding concept and design for Truffle Burger’s new sites. A series of fly posters with glossy food shots and opulent gold foiled details, spray painted in-situ for a lo-fi finish.
Truffle Burger – A Finer Diner.
Our rebrand for the London-based fast food restaurant. Juxtaposing high-end luxury with the looseness of the fast food world.
Full case study live on our website – hit the link in bio.
📷 photography

The luxurious truffle… the diamond of the culinary world, meets the humble burger… fast food’s original bad boy. A class...
11/11/2022

The luxurious truffle… the diamond of the culinary world, meets the humble burger… fast food’s original bad boy. A classic tale of West-End Girl meets East-End Boy
Truffle Burger – A Finer Diner.
Our rebrand for the London-based burger joint. Juxtaposing high-end luxury with the looseness of the fast food world.
Full case study live on our website – hit the link in bio.
📷 photography by

02/02/2018

Work in progress | A sneak peak of an upcoming colaboration project between our good friends and studio-mates and long term partners .
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Our role was to take Patternity’s inspiring patterns, and conceptual thinking, and design a series of sustainable apparel branding solutions, to best showcase Avery Dennison’s capabilities in this field. More to come when this project launches in the Spring.
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