Spruce Consult

04/11/2021

Words like these keep us going. 
 
When our clients are happy, we're happy as a team 😊!  
 
For us, it means businesses are flourishing and we’re collectively making an impact in the world. 
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Knowing that we can make a difference using our expertise in a creative and impactful way gives us all the joy and happiness we need to keep doing our best work.⠀ 
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It’s proof that all our dreams and goals are valid and that of our clients and yours is too.  
 

Are you building a brand and feel like you need that clarity, strategy and direction? Perhaps you want to identify your brands purpose and you need a creative direction and strategy to map out your brands vision, mission, strategy + visuals. Then you’re in luck!

If you've been struggling all alone in your business, you need to connect with us.  
 
Reach out to us, we're always here to help.

12/10/2021

Our entire team has 25+ years of combined industry experience and are well qualified for the impactful experience we will create for your brand.

So if you're looking for someone to help you rebrand, design a and deliver a cohesive visual for your brand across all your brand touchpoints and guide you on how to use them, strategic partnerships, PR and marketing then I am the right fit for you. I have lived in 3 different countries including the USA where I am currently so I understand international market trends, needs and consumer behaviours.

So if you're looking for someone to help with brand development, rebrand, design a and deliver a cohesive visual for your brand across all your brand touchpoints and guide you on how to use them, strategic partnerships, and marketing then you've found the perfect team.

We understand international market trends, needs and consumer behaviours in this modern age. Shoot us a DM let's help tell your brand story to leave a memorable and impactful experience for your audience.

Send us a DM let's get on a call.

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11/10/2021

When our clients come to us, they come to us with a big vision. It’s is one of the reason why we identify them as visionary, dream chasers and purposeful leaders.

Once we have the clarity of their vision during their strategy calls. We then take that dream and build out a brand strategy and roadmap to help them actualize these dreams.

It is why our clients say “we’ve helped bring their vision to life”

Our clients experience revenue growth, clarity on their purpose and audience, sign strategic alliances (partnerships) deals, gain high-end clients buy-in, once they’ve finished
working with us.

We want you to believe that your brand vision and dreams are possible no matter how slow it may be now✨✨

What vision are you currently working on and what has been your biggest challenge bringing it to life?

Comment below 👇

26/11/2020

Make this the year you finally get your brand together.

Imagine you told a friend about your business and she goes like “What is your Brand Strategy?” Or an investor who wants to know your planned branding & marketing strategy.

Are you going to go blank?

Or you going to run it through your friend quickly or handover your documented strategy to that investor? If this is you, I love it!

But what if you didn’t know and don’t have one? Feels like shame, right?

So you see, is impossible to communicate your brand’s mission, vision and ethos if you don’t even know who you are as a Brand?

But I’ve got you covered anyway through my BRAND BUILDING BLUEPRINT (BBB) program. ✨

The BBB PROGRAM is designed to help you discover & develop your brand. You’ll be empowered with everything you need to build a well loved brand that is memorable. ✨

During a Brand Strategy Session (under my BBB) with me, we will work together for 8 weeks. It’s a signature package, designed to help you develop and launch your new brand or refresh a stale brand. Delivered over 8 (1hr) 1.1 brand strategy power call.

We will work on the following:

✨ Your Brand Naming (if you’re a new brand)
✨ Your Brand Positioning
✨ Craft and document your brand messaging( vision, mission statements, brand pillars, tone of voice and brand values)
✨ Unravel Your Brand Personality so your audience will fall in love
✨ Your Logo and Visual Branding
✨ Brand Marketing & Content Strategy
✨ Your Marketing Collaterals so you can stay consistent in your messaging and visuals
✨ Audience Identification (for collaborations , partnerships and sponsors)
✨ Your New Brand Launch Strategy

You’ll walk away feeling confident about your brand. The result will be a brand that truly understands its personality, purpose and mission and captures the hearts of your ideal audience.

Your Brand Book will be handed to you so you can stay cohesive across all your channels. A thoughtful brand book filled with clarity and direction to empower you to build your brand like a boss and informs your team and partners of how to engage with your brand.

An interactive 90 day Marketing & content Planner.

Send me a DM to get started 💖

18/11/2020

Your audience will fall in love with your brand if your products and services are good. But they’ll become loyal fans if you go beyond just offering quality products and services and offer them an experience.

Your brand experience is the big deal here!

Majority of my clients and prospects are Luxury brands or those seeking to position and build luxury/premium brands. 

Luxury is really about brand experience not just about price and quality product.

✨ Luxury = Quality + Experience + Price + Marketing ✨

This is really what is is!

Luxury consumers know exactly what they want and how they want to feel. Alot of times, they prefer customised products and services which is why majority of luxury brands you see today now offer customised services. So if you're thinking of positioning as one, start thinking of how you can make bespoke offers for your clients.

Also offering gifts are important to premium clients, not that they need it but it just makes the feel good and loved. So your unboxing and gifting experience matters. I work together with my brand designer to create unboxing and gifting experience my clients  can offer their clients so they get excited when your package arrives.

Ever been to your favourite luxury brand store before? The kind of experiences you get in-store is inimitable for each of them. No one should promise you, you'll be like them overnight but we can all learn alot from them.

How about your website? Well, it's 2020 after all but even in this pandemic, my clients are leveraging the lockdown time to reposition their websites. said that muddled website messaging and badly designed website can hurt your conversation.

How does your favourite brand make you feel? Let me know in the comment section. And I love answering questions in comments and in DM.

13/11/2020

✨SAVE THIS POST! ✨

I first fell in love with KPI's during my corporate 9-5 days, maybe because I was a high performer? 😃I saw first hand what KPI's are & the impact.

Leading my team back then, it meant that I'm responsible for assigning roles, responsibilities, approving personal development plans, measuring their KPI's and appraising them during quarterly appraisals. So KPI's are not new to me.

But what are KPI's anyway? They are metrics or key performance indicators used to measure the success or failure of a business goal or event. In the corporate world is usually broken down due to the size of the organisation.

From staff KPI, to unit, department, group and company KPI's. It is then collated and used to evaluate the success of the organisation generally. Used to measure and appraise the success of particular event or activity. Think Marketing Campaigns, Customer Satisfaction, Brand Assets quality, Customer Retention, Expected return on new retail stores and new launches, Summits, Facebook Ads, Employee trainings etc.

But in the digital world (I mean in your online business) KPI's are a little different but even more interesting. Because there are tools we can use to gather the metrics for constructive appraisal of a task or an event.

KPI's for your business can look like:

1. Measuring your brand awareness (off-course this has to be first for me, you know)
2. Measuring and tracking your marketing campaigns
3. Measuring your brand launch performance
4. Tracking leads & conversation
5. Measuring your teams KPI's
6. Measuring engagements across your digital platforms
7. Tracking your sales from all sale channels

SO WHY DO WE TRACK THEM?

It empowers you to know how to improve, how to scale, how to compete with your rivalry, how to gain new clients, how to reward your clients (because if you're tracking, you'll know what they like) how to reward your employees performance.

At Spruce Consult, we help our clients measure their overall KPI's and advice from a brand strategy point of view how to leverage what your metrics is telling you to elevate, scale and improve your brand's performance.

What’s your most common pain point when it comes to KPI’s?

Want to learn more of how we can help elevate your brand? Click below 👇🏽

https://spruceconsult.com

09/11/2020