Signify

24/04/2023

An honour to work with Arsenal, deploying to help their drive against abuse and discrimination.

Signify CEO Jonathan Hirshler: “Arsenal’s approach to this issue has been exemplary. The club’s commitment to understanding the true picture of the problem and applying real world sanctions acts as a powerful deterrent to those wishing to send abuse online. It also provides a clear template for the football family and other sports looking to protect their communities.

The club’s extension of our contract is a powerful validation of our approach. It displays a real show of intent by Arsenal, and we hope to continue to strengthen our relationship and support the club’s wider efforts on safety, equality and diversity.”

Arsenal Football Club have announced the banning of 18 fans identified by Signify's Threat Matrix service to have sent online abuse to their players and fan communities

31/05/2022

Proud to have worked with FIFPRO, NBPA & WNBA (Women's National Basketball Association) on this groundbreaking report into online abuse targeting male & female athletes across football & basketball worldwide.

'Decoding Online Abuse of Players' is the world’s first comparative study looking at the types, levels, and gravity of abuse targeting the world's two most popular team sports. The study covers 160 players across 15 leagues in 10 different countries around the world.

Signify's Threat Matrix service analysed 7.3 million Tweets during a five-month period that took in last year's NBA play-offs, the conclusion of European football's domestic seasons, and the delayed Euro 2020. Our analysis found thousands of racist, homophobic, sexist, and transphobic messages targeting male and female players in both sports.

To find out more and read the full report, see here: https://bit.ly/3t5Oibz

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13/08/2021

Ahead of the new Premier League season kick-off we're proud to announce we'll be working with Arsenal across the season, delivering to help

Find out what action we have taken as we seek to protect our players and our diverse global family

12/08/2021

Excited to announced a unique partnership with Stats Perform, a sports tech leader in data and AI technology to help expand the reach of Threat Matrix, Signify’s purpose built proactive AI-monitoring service that detects online abuse at scale.

London/Chicago, 12 August 2021 – Today Stats Perform, the sports tech leader in data and AI technology, and Signify Group, a British ethical data science company, announce a unique partnership to bring a best-in-class social media abuse monitoring service toRead More ›

11/06/2021

Featured in the Financial Times today with work on an arena of that can fly under the radar but is having very tangible, offline, consequences

Christian campaigners take to YouTube to fight teaching that proponents say is vital for health

25/02/2021

Check out World Sport on CNN from 1.30 UK time: our CEO joins the panel to discuss racist abuse of players, and how to fix the problem using AI: https://edition.cnn.com/specials/live-cnni-uk

Stream CNN TV for free from the UK for breaking news, global headlines and your favorite CNN shows.

09/02/2021

The last post in our Trumpland series: Life After Trump. He turbo-charged this ecosystem, but the lies and hysteria will long outlast him. Post-insurrection, the base have returned to old grievances like human rights and racial equality.

In the final part of our Trumpland series, we analyse Trump’s Alt-Right media, looking at over a billion social media interactions and the influence they have.

14/01/2021

Our COO wrote this piece in the wake of the US Election, to try and cure us all of our addiction to bad data.
Polling Is Dead. Do Something Different http://ow.ly/nG2v50D8hRK

Polling is slow, inaccurate and distracting. There are better ways to anticipate the needs of voters. We explore the future of polling...

22/10/2020

Emojis have become a real blindspot in tackling online abuse and threat.

Emojis made up almost a third of the racially abusive posts players received, but Signify found Twitter were not effectively removing these posts. This is an issue the PFA highlighted after in 2019. Full report: https://bit.ly/3dN6YnJ

22/10/2020

Making it the norm for all to speak out and report abuse or threat is vital.

However, when Federations, Leagues or Clubs ask that victims be lead monitoring and reporting content directed at them this can lead to precisely the kind of harms it is meant to avoid.

Reliance on victims driving action against is actively asking them to focus on their abuse. This can have seriously detrimental impacts on both mental health and performance for athletes.

There needs to be proactive support.

Read more about our PFA Charity report:

Signify have launched an important new pilot study into online abuse commissioned by the PFA charity and supported by Kick it Out. The report analyses targeted abuse sent across the 6-week Project Restart period when the Premier League returned to complete the 19/20 season behind closed doors.

21/10/2020

Study reveals more than 3,000 abusive messages sent to 44 high-profile current and former players in first six weeks of season, 56 per cent of which were racist

21/10/2020

The PFA Charity has worked with Signify and Kick It Out to conduct an in-depth, AI analysis highlighting the racist abuse experienced by footballers online.

Read our report: https://bit.ly/3dN6YnJ