19/10/2014
Salesforce to unleash Wave - The Analytics Cloud
For all of you who were wondering if Salesforce was going to be left out of the "big data boom", Marc Benioff, a Salesforce co-founder and the company’s chief executive, has been tweeting about Wave. Here's more details from NYTimes (excerpt):
Wave is intended to create sales, service and marketing analytics, either in packaged or custom forms, which can be read on desktop and mobile devices. It is meant to stress the data within Salesforce products, but it is also possible to import third-party information from companies like Microsoft, SAP and Informatica, as well as machine-generated data. . .
Right now, Tableau is one of the few notable companies making it easier to visualize data. Given the millions of customers using Salesforce, in other words, it is the kind of thing that could attract independent software developers to build products on it. . .
"It’s been quite a while since we announced a new market this big,” Mr. Dayon [Alex Dayon, the president of products at Salesforce] said. “Analytics is a $42 billion industry, and people need a new cloud-based platform for it.”
Posted by Dan Durrant with David Pidsley
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Salesforce.com will not be left out of the big data boom, and it's hitting it in a way that suits its mainstream customers, with less overt math and lots more pretty pictures. The product's official name is Wave, the Analytics Cloud, and Salesforce is introducing it at the start of Dreamforce, ...