Brandality

Name: Brandality
Address: Brandality, White Collar Factory, 1 Old Street Yard, London, EC1Y8AF, GB
Telephone: +442080641020

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Brandality

Brandality, a brand consultancy helping ambitious companies become customer magnets.

21/10/2025

I can’t believe we’re giving this away… but here goes...

The Customer Clarity Playbook is finally here and it’s free to download for the next few weeks.

It’s designed to help businesses see their audience with fresh eyes.
To spot when their ideal customer has changed, redefine who really drives their growth, and make decisions with sharper focus and confidence.

Inside, you’ll find:
✅ The 5 signs your ideal customer has shifted
✅ A simple structure to rebuild a living customer profile
✅ Guidance to align your brand and strategy around what matters most

🔗 Download link in the comments 👇

I’d love to hear your thoughts once you’ve read it - what stood out, challenged you, or got you thinking differently about your audience?

hashtag hashtag hashtag hashtag hashtag hashtag

31/01/2025

We don’t normally dive into political topics, but this one affects every UK business.

A staggering 10,800 millionaires left the UK in 2024, a 157% increase from the previous year. But this isn’t just about tax - it’s about ambition, investment, and the businesses that will never be built here.

If the UK keeps penalising success, it won’t just lose millionaires - it will lose innovation, growth, and the very entrepreneurs who drive progress.

Can the UK still turn this around? And what does it mean for business owners, startups, and the future of British enterprise?

Brandality’s Founder, Adam Arnold, gives his thoughts in his latest article. Read it here:

https://brandality.com/branding-insights/uk-millionaire-exodus-problem

27/11/2023

‘Well, you can’t rebrand without changing a logo’

Actually, yes, yes you can…

If a brand is someone’s perception and we alter that perception to a positive one without changing the logo then a rebrand has taken place.

16/11/2023

New article alert!
Branding for well-being: Cultivating a thriving brand in the competitive health market

https://buff.ly/3G28nWs

15/11/2023

The difference between company culture and brand culture.

I’ve been asked a few times recently so I thought I’d post some info:

Brand Culture is your brand's personality in action. It's the living, breathing essence that defines how your brand connects with the world. It's the stories you tell, the experiences you provide and the values you embody. Crafting a strong brand culture ensures authenticity, consistency and lasting connections.

Company Culture is the soul of your workplace. It's the shared values, behaviours and atmosphere that define your organisation. From how you collaborate to your work environment, it shapes the daily experience of your team. A strong company culture fosters engagement, productivity and a sense of belonging.

24/10/2023

When you do not provide a budget in a brief a few things happen…

The company you admire, have a rapport with and trust to deliver a great job, will end up to be one of the most expensive proposals you receive.

In response, your Directors will undoubtedly opt for one of the more ‘budget-friendly’ options, thinking they're making a fiscally prudent decision.

You commission a supplier who fails to meet your service requirements, leaving you with an invoice that surpasses what the initially higher-priced suppliers had proposed anyway.

My advice to you, get a budget ‘comfort zone’ agreed before approaching suppliers and ensure your required list of services and deliverables are clear and detailed.

A reputable supplier, regardless of the services they offer, should assist you in crafting a comprehensive brief, if you find yourself struggling to do so.

Additionally, please do check out our article, "A guide to employing a consultancy [and the pitfalls of free pitching]." It contains valuable insights and suggestions that may prove beneficial to your decision-making process.

Read it here: https://buff.ly/472Pk9W

26/11/2021

We've worked on some great projects over the past 18 years. So, we thought we'd take a look back at some of our favourite logo designs we've crafted over the years. Hope you enjoy!

A logo helps evoke the uniqueness of a brand and ensures it stands out amongst competitors.

Why to get in touch to find our how we can help you, we could be great together.

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17/11/2021

Tomorrow HIX Event gets underway! We're so proud to have partnered with HIX, designing and developing their unique and impactful website.

We wish everyone a successful show!

16/11/2021

My top 8 books for marketeers, creatives and strategists. ⁠

What would your faves be you’d add to the list?
⁠

Authors: ⁠
Andy Bounds ⁠
Jim Collins ⁠
Marty Neumeier ⁠
Kate Raworth ⁠
Alexandra Watkins ⁠
Alina Wheeler
Simon Sinek ⁠
Chip Heath & Dan Heath⁠
⁠
⁠

11/11/2021

We've all written project brief's in the past, but are you missing the mark on them? Could they be missing some key points that would ensure you receive the most accurate proposal for your project?

Well, we thought we'd give you a little help, with our Top 5 reasons your project briefs aren't doing you any favours!

Let us know if this helps and if you want any further tips.

Address

Brandality, White Collar Factory, 1 Old Street Yard
London
EC1Y8AF

Telephone

+442080641020

Website

http://www.brandality.com/

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