10/06/2026
🍋 Red Bull has launched its new Summer Edition – Citrus Zest, available now in a striking yellow can. Featuring Sudachi Lime, (a small citrus fruit from Japan) it's designed to deliver standout shelf appeal.
With 66% of shoppers interested in citrus-flavoured energy drinks and strong appeal among younger consumers, Red Bull is backing the launch with its 'Summer Shutdown' campaign across out-of-home, social media and sampling.
A must-stock for retailers as the warmer months arrive🌞