Mustard

11/10/2023

We're witnessing a remarkable shift in Africa and the rest of the world. The most remarkable new ventures are building compelling narratives and people-focused brands, and rewriting the rules about growth. In contrast, more established companies are continuing to build their authority based on function, features and presence, and are subsequently losing audiences and consumers.

What is behind this shift? Was it inevitable, and is it reversible?

To delve into this topic in the context of Nigeria and the world at large, this week we're revisiting one of our most downloaded Reframed conversations, with Nigerian brand influencer Mr Funsho.

Listen in via the link below.
https://bit.ly/3PPP72O

11/10/2023

This week we revisit one of our most downloaded episodes, to re-assess the relevance of its takes on brands, in light of our recent conversations about African VC.

We speak with Mr. Funsho, a Nigerian designer and brand influencer, to discuss how the value of branding is currently perceived by startups, industry veterans, and everyday consumers in Nigeria.

Listen in via the link below.

In this episode, we revisit the topic of brands in Nigeria and Africa in light of our recent conversations on African VC. We speak with Mr. Funsho, a Nigerian designer and brand influencer, to discuss how the value of branding is currently perceived by startups, industry veterans, and everyday consu...

10/10/2023

A throwback to our narrative work with ODBA VC.

ODBA and its founder Gbite Oduneye are continuing to build, test and carve out their niche in the African/global VC space. But at the heart of it all is the belief that…

👉 People are at the heart of everything we do. 👈

“Many believe that the explosive growth behind modern startups is based purely on innovation. But behind every product breakthrough are people, ideas and sets of experiences, which strongly resonate with a cultural moment.”

⚡️ Follow and join us at Mustard on the journey to building the first global consumer brands to come from Africa.

09/10/2023

It was interesting to hear Mark’s take on the things he is seeing that tell him that African businesses in, around and outside of the continent are progressing.

Tap the link below to join the conversation in the most recent Reframed episode.
https://bit.ly/3Qa2MTR

06/10/2023

According to Mark Kleyner, there are African VC funds that realise a return, but hesitate to report it…. Why?? 🤔🤔

Because it doesn’t fit an ideal “profits to Africa” narrative! 🤯

What’s do you consider more important?

1️⃣ Reporting realised returns; or,

2️⃣ Not reporting foreign investors’ profits from these return?

Discover more insights in this week’s Reframed episode. Follow the conversation through the link below.

https://bit.ly/3RUNZxg

05/10/2023

Explore the journey of our second venture's visual identity, from the initial stages of ideation when it was known as 'Blend' to its eventual approval as 'Basic'.

We're diligently working on it, brewing up something exciting! 😉

04/10/2023

New Reframed episode w/Mark Kleyner OUT NOW

In this episode, we explore Africa's VC industry with Mark Kleyner, co-founder of Dream VC, the accelerator for existing and aspiring investors in Africa.

Link to the podcast below.
https://bit.ly/3tgRwfo

04/10/2023

New Reframed episode w/Mark Kleyner OUT NOW

In this episode, we explore Africa's VC industry with Mark Kleyner, co-founder of Dream VC, the accelerator for existing and aspiring investors in Africa.

We discuss the industry's fundamentals, the overwhelming presence of multilateral organisations and development finance institutions as investors, and bravely touch on the negative impact politics, ideologies and current media narratives are having on the ecosystem’s development.

Link to the podcast below.

In this episode, we explore Africa's VC industry with Mark Kleyner, co-founder of Dream VC, the accelerator for existing and aspiring investors in Africa. We discuss the industry's fundamentals, the overwhelming presence of multilateral organisations and development finance institutions as investors...

29/09/2023

As Creative Director of Crystal Palace, Kenny Annan-Jonathan shares insights on why football clubs should think more like apparel brands.

Do you find yourself nodding in agreement? 🤔🤔 Join the conversation below. Link to listen below

https://bit.ly/46rDO7y