LDL Leadership Development

04/02/2026

Every LDL sales training programme works through the experiences of participants, focusing skills content in relation to real personal challenges and business scenarios, without ever being condescending.

We are delighted with this recent feedback from a tailored sales training programme with Senior Consultant Deborah Wain.

Participants really appreciated Deborah's interactive, engaging approach, and her continuous effort to relate core material to live situations and concerns.

Learn more about LDL Sales Training: https://www.ldl.co.uk/sales-training/

19/05/2025

To avoid price objections, you need to start in the right place. And that means building value first.

In this sales training blog, we show you how to use good questions to establish the value of your product or service early in the conversation. We then give you four sales negotiation techniques to help you defend your price when challenged.

There’s a famous joke about a tourist who asks a local for directions, only to receive the reply: “Well, if I were you, I wouldn’t start from here.” The same can be said about defending your price – to avoid price objections, you need to start in the right place. And that means building va...

10/02/2025

💬 Struggling to start a difficult conversation?

Whether it’s a tough work discussion, giving constructive feedback or addressing a sensitive topic, the right opening line can make all the difference. 💡

In our latest blog, we share 7 powerful ways to break the ice with confidence - helping you to navigate challenging conversations.

👉 Read it here: https://www.ldl.co.uk/blog/break-the-ice-with-confidence-7-opening-lines-for-difficult-conversations/

We’ve all been there: facing a conversation which won’t be easy. Whether it’s addressing a performance issue with a direct report, providing feedback to a manager or tackling a misunderstanding with a colleague, starting the conversation can be tough. Your uncertainty about how the other perso...

20/01/2025

You're doing well in sales, but you're ready to level up, win bigger sales, and master Key Account Management. To achieve this, it's essential to understand the difference between single-thread and multi-thread sales strategies. This post will guide you through it.

Your sales career is going reasonably well. You usually achieve your goals. You work hard. But now you want to move up a gear and make larger sales and manage some of your organisation’s key accounts. Where do you start? The crucial point is to realize that when you move into larger sales, you nee...

10/05/2024

Revisit the one foundation principle that always seems to characterise high achievers in both sales and leadership.

Top sportspeople when they are not playing at their best, know the key to get back on form is to revisit the basics. Golfers use a coach to check their swing, tennis players their shots. Mastery of the fundamentals is where excellence begins. The same applies to sales and leadership.

12/01/2024

In this era of AI and ever increasing digitisation your voice and how you sound is a vital sales and leadership skill. It helps you to differentiate yourself. Whether you are making an explainer video, talking with clients or communicating with your team, how you sound matters. Here are some practical exercises to help you to sound great. https://www.ldl.co.uk/resources/resonate-your-voice-sell-more/

18/05/2023

Would you rather work for someone who uses your talent or grows your talent?
Naturally you prefer to work for a manager who grows your talent but what’s it like working for you?
This post looks at the key skills you need to master to ensure you grow the people you manage.

On leadership and management training courses we often ask participants: Would you rather work for someone who uses your talent or grows your talent? Naturally, everyone wants to work for a manager who grows their talent but what’s it like working for you?

03/04/2023

Looking for outstanding salespeople or skilled managers? You know that the ability to handle setbacks and adversity is crucial for success in these roles. But how can you test for this trait during the selection process? Here is a powerful tool that can help you identify the right people.

Finding the 'right' people is vital when hiring managers and salespeople. Here is a powerful way to test ability to handle adversity.

27/03/2023

How well do you know your customer's business? To establish exceptional credibility with your customers you should position yourself as a *partner* rather than a vendor. Find out how to become the preferred seller in five simple steps with this LDL blog:

The biggest complaint customers have about salespeople is that they seem to know very little about their business, and make no attempt to learn more. Conversely the highest compliment a customer can give you is, ‘You understand our business.’

19/01/2023

How are your sales closing skills? It is flattering to imagine that you can sell in such a way that the customer ends up asking you for the business, rather than you needing to ask them. That's not the reality. This post looks at 3 ways to close suitable for today's market.
https://www.ldl.co.uk/blog/3-ways-to-close-the-sale/