Exceptional leadership, sales and negotiation training. Emphasis on Skill+Will. We work well with your team. LDL work with clients to:
1.
Transform managers into leaders
2. Achieve sales force superiority. We custom build learning, coaching and consulting programmes, with emphasis on skill plus will, to help you gain competitive edge through people.
04/02/2026
Every LDL sales training programme works through the experiences of participants, focusing skills content in relation to real personal challenges and business scenarios, without ever being condescending.
We are delighted with this recent feedback from a tailored sales training programme with Senior Consultant Deborah Wain.
Participants really appreciated Deborah's interactive, engaging approach, and her continuous effort to relate core material to live situations and concerns.
To avoid price objections, you need to start in the right place. And that means building value first.
In this sales training blog, we show you how to use good questions to establish the value of your product or service early in the conversation. We then give you four sales negotiation techniques to help you defend your price when challenged.
There’s a famous joke about a tourist who asks a local for directions, only to receive the reply: “Well, if I were you, I wouldn’t start from here.” The same can be said about defending your price – to avoid price objections, you need to start in the right place. And that means building va...
10/02/2025
💬 Struggling to start a difficult conversation?
Whether it’s a tough work discussion, giving constructive feedback or addressing a sensitive topic, the right opening line can make all the difference. 💡
In our latest blog, we share 7 powerful ways to break the ice with confidence - helping you to navigate challenging conversations.
We’ve all been there: facing a conversation which won’t be easy. Whether it’s addressing a performance issue with a direct report, providing feedback to a manager or tackling a misunderstanding with a colleague, starting the conversation can be tough. Your uncertainty about how the other perso...
20/01/2025
You're doing well in sales, but you're ready to level up, win bigger sales, and master Key Account Management. To achieve this, it's essential to understand the difference between single-thread and multi-thread sales strategies. This post will guide you through it.
Your sales career is going reasonably well. You usually achieve your goals. You work hard. But now you want to move up a gear and make larger sales and manage some of your organisation’s key accounts. Where do you start? The crucial point is to realize that when you move into larger sales, you nee...
10/05/2024
Revisit the one foundation principle that always seems to characterise high achievers in both sales and leadership.
Top sportspeople when they are not playing at their best, know the key to get back on form is to revisit the basics. Golfers use a coach to check their swing, tennis players their shots. Mastery of the fundamentals is where excellence begins. The same applies to sales and leadership.
12/01/2024
In this era of AI and ever increasing digitisation your voice and how you sound is a vital sales and leadership skill. It helps you to differentiate yourself. Whether you are making an explainer video, talking with clients or communicating with your team, how you sound matters. Here are some practical exercises to help you to sound great. https://www.ldl.co.uk/resources/resonate-your-voice-sell-more/
18/05/2023
Would you rather work for someone who uses your talent or grows your talent?
Naturally you prefer to work for a manager who grows your talent but what’s it like working for you?
This post looks at the key skills you need to master to ensure you grow the people you manage.
On leadership and management training courses we often ask participants: Would you rather work for someone who uses your talent or grows your talent? Naturally, everyone wants to work for a manager who grows their talent but what’s it like working for you?
03/04/2023
Looking for outstanding salespeople or skilled managers? You know that the ability to handle setbacks and adversity is crucial for success in these roles. But how can you test for this trait during the selection process? Here is a powerful tool that can help you identify the right people.
Finding the 'right' people is vital when hiring managers and salespeople. Here is a powerful way to test ability to handle adversity.
27/03/2023
How well do you know your customer's business? To establish exceptional credibility with your customers you should position yourself as a *partner* rather than a vendor. Find out how to become the preferred seller in five simple steps with this LDL blog:
The biggest complaint customers have about salespeople is that they seem to know very little about their business, and make no attempt to learn more. Conversely the highest compliment a customer can give you is, ‘You understand our business.’
19/01/2023
How are your sales closing skills? It is flattering to imagine that you can sell in such a way that the customer ends up asking you for the business, rather than you needing to ask them. That's not the reality. This post looks at 3 ways to close suitable for today's market. https://www.ldl.co.uk/blog/3-ways-to-close-the-sale/
09/05/2022
The traditional approach to selling involves one account manager - the sales person - interacting with one main contact buyer. This blog looks at why modern selling tends to work better with *more* points of contact: between managers and service people, sales people and admin staff. Because the more people are involved on each side, the stronger the relationship becomes.
In current B2B sales, have you ever noticed that more people tend to be involved on the buyer’s side? There are often multiple influencers, multiple blockers, and multiple helpers. No two sales are going to be the same. To minimise risk, the key thing your customer is looking for is
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Welcome to LDL! One of the longest-running skills training consultancies around, LDL was founded in 1974 and has been at the leading edge of corporate learning for more than forty years.
We started out life as a sales training provider, pioneering the development of consultative sales skills training in the UK with our ‘Close That Sale!’ seminar – the biggest selling programme in UK training history. The programme sold out audiences of more than 2,000 people at the Wembley Conference Centre on multiple occasions in the 80’s. We sold our first in-company training to IBM (UK) in 1981 (one of the first UK companies to do so), and have never looked back.
Since those early years we have developed an outstanding consultancy team with expertise across a wide range of skills and sectors. We have a proven reputation for delivering sales, leadership, management, negotiation and presentation skills training courses that achieve lasting change. And with the launch of a brand new online training platform (LDL Online) in October 2018, we continue to make the most of what the twenty-first century has to offer.
If you are a football fan, you may already have seen our offices (though probably without realising it!), as we are based opposite Chelsea’s Stamford Bridge on the Fulham Road in London. Our consultancy team frequently venture much further afield of course - from the US to Hong Kong and many places in between. LDL clients range from big global companies to SMEs, start-ups and family firms.
At LDL we offer open programmes – which we hold in London at regular intervals throughout the year – in-company tailored solutions, including one-to-one coaching and online courses. We design and deliver training for all levels of experience, from senior management to front line staff. We have worked with many hundreds of companies and more than 600,000 people so far. Please get in touch with us, or visit our website, to find out more!
