Swirl Wine Group

Swirl Wine Group UK’s leading Wine consultancy & events specialist. Swirl Wine Group celebrates and markets the world’s most compelling terroirs.

Founded by Sarah Abbott MW, we are known for our creative strategies, masterclasses and advice to private collectors.

What happens when six distinctive Rive wines meet six carefully considered food pairings? 🍾🍽️To know, join us for Rive a...
07/09/2026

What happens when six distinctive Rive wines meet six carefully considered food pairings? 🍾🍽️

To know, join us for Rive a Tavola, a gastronomic workshop from the Consorzio of Conegliano Valdobbiadene Prosecco DOCG, hosted by Sarah Abbott MW.

Discover six Brut and Extra-Brut Rive wines from historic, steep vineyard sites where harvesting can only be done by hand paired with a series of thoughtfully matched dishes.

📍 Atomeca, Manchester

📅 Wednesday, 16 September

🕛 12:00–14:30

Open to wine trade and media. Attendance is moderated.

Register your interest via the link in bio.

WineTrade

Can soil influence what you taste in your glass?Join us for The Taste of the Soil, a technical workshop led by Prof. Die...
24/08/2026

Can soil influence what you taste in your glass?

Join us for The Taste of the Soil, a technical workshop led by Prof. Diego Tomasi, Director of the Consorzio of Conegliano Valdobbiadene Prosecco DOCG, with Sarah Abbott MW.

An award-winning terroir researcher, Prof. Tomasi has spent years studying the relationship between soil type and the flavour compounds of grapes and wine. A former teacher and researcher at CREA, he is the author of an award-winning study exploring terroir and flavour.

This is a rare opportunity to learn from one of the foremost researchers working in a fascinating and still debated area of wine: how, and to what extent, terroir can influence what we taste.

Through a tasting of carefully selected wines, the masterclass will explore:

🍇 The mosaic of soil types across Conegliano Valdobbiadene
🥂 How different terroirs can be expressed in the glass
🔬 The relationship between soil, grapes and flavour compounds
✨ The role of the Martinotti (Charmat) method in producing top-quality sparkling wine

📅 Tuesday, 15 September
⏰ 15:00–17:00
📍 Institute of Masters of Wine, London

Open to wine trade and media.Attendance is moderated. Register via the link in bio.

Kinda chic to follow us for more updates and share this with industry friends!Kinda chic to swipe till the end! 🍷
21/08/2026

Kinda chic to follow us for more updates and share this with industry friends!

Kinda chic to swipe till the end! 🍷

Educational workshops on fine-wine cellarage 🍷Last month, we worked with Octavian to devise an important study trip on t...
15/07/2026

Educational workshops on fine-wine cellarage 🍷

Last month, we worked with Octavian to devise an important study trip on the hidden significance of fine-wine storage.

Our guests were MW students, MWs and leading sommeliers from 67 Pall Mall. Octavian MD Vincent O’Brien, and Master of Wine Sarah Abbott, hosted workshops on ageing, cellarage, provenance, fraud-prevention and the economics behind ensuring that fine wines become great bottles.

The stakes, and rewards, were made tangible through an unforgettable tasting of superb wines aged in Octavian’s unique stone vaults.

Octavian Wine Storage is a Major Supporter of the Institute of Masters of Wine.

Congratulations to Emma Denney on being named UK Sommelier of the Year 2026. A remarkable achievement and thoroughly des...
08/07/2026

Congratulations to Emma Denney on being named UK Sommelier of the Year 2026. A remarkable achievement and thoroughly deserved.

Congratulations also to finalists Dolly.c and Wilem Powell , and to every sommelier who took on one of the UK’s most demanding competitions. The dedication, preparation and composure on display were a reminder of the depth of talent within the profession.

As our director Sarah Abbott MW reflected after the event, one of the most inspiring aspects of the day was seeing competitors support one another. That spirit of fellowship, generosity and commitment to the craft is what makes the sommelier community so special.

To TRADE Hospitality, UK Sommelier Academy and to everyone who competed, organised, judged and cheered the participants, thank you for showcasing the very best of the industry. Congratulations all. 🥂

The Finalists were :

Dolly Chao - Wine Manager “Où sont les boissons?”
Emma Denney - Director of Wine CLARIDGE’S
Wilem Powell - Head of Beverage BiBi

26/06/2026

A little look back at Fizzy Fest earlier this month. 🥂

A wonderful weekend in Marlow celebrating Conegliano Valdobbiadene Prosecco Superiore DOCG.

Thank you to everyone who joined the tastings, attended the masterclass, met the producers and helped make Fizzy Fest such a success.

And a special thank you to for hosting another fantastic edition of the festival and bringing together producers and wine lovers for two days of sparkling discoveries.

Join us on 21 July at DakaDaka, London, for the first edition of The Georgian Palate 2026 , hosted by .Amber wine put Ge...
24/06/2026

Join us on 21 July at DakaDaka, London, for the first edition of The Georgian Palate 2026 , hosted by .

Amber wine put Georgia on the map in the UK. Today, a new generation of artisanal producers is taking Georgian wine in exciting new directions, making wines with precision, purity and a sense of place.

This special evening will explore 'The New Natural' through a selection of wines from unsigned producers, alongside bottles from Honey Spencer's award-winning DakaDaka list, paired with contemporary Georgian cuisine.

Together, we'll discover how Georgian wines continue to evolve while remaining rooted in one of the world's oldest wine cultures.

🍷 Trade and press only
📍 DakaDaka, London
📅 21 July 2026

Register Interest via the link in bio.

11/06/2026

Here’s what attendees had to say after discovering the wines, stories and ancient traditions that make Georgia one of the world’s most fascinating wine regions.

Missed the Georgian Wine masterclass at LWF?

There’s another opportunity to experience it for yourself.

director will be leading a Georgian Wine masterclass at , offering another chance to explore the country’s unique grape varieties, winemaking heritage and vibrant wine culture.

🎟️ Don’t miss out—follow the link in our bio to register



WineMasterclass DiscoverGeorgia

Explore the wines of Georgia at the Central & Eastern European Wine Fair, returning to London on 16 June.Join Sarah Abbo...
05/06/2026

Explore the wines of Georgia at the Central & Eastern European Wine Fair, returning to London on 16 June.

Join Sarah Abbott MW and Caroline Gilby MW at 3pm for Georgia: Crucible and Cradle, an exploration of the world's oldest wine culture and the exciting renaissance of Georgian wine today. Discover unique grape varieties, innovative producers and why Georgian wine is surging in the UK.

📍 Plaisterers' Hall, One London Wall, London EC2Y 5JU
📅 Tuesday, 16 June 2026
⏰ Fair open 10:00am–6:00pm | Masterclass 3:00pm

Visit our blog (link in Stories) to meet the producers, explore the full programme and register for the event.

🥂 Fizzy Fest returns to Marlow on 6–7 June for a weekend celebrating Conegliano Valdobbiadene Prosecco Superiore DOCG.Ta...
04/06/2026

🥂 Fizzy Fest returns to Marlow on 6–7 June for a weekend celebrating Conegliano Valdobbiadene Prosecco Superiore DOCG.

Taste over 30 styles, meet the producers behind the wines, and discover the heritage and craftsmanship that set Prosecco Superiore apart. The programme also includes a masterclass with Sarah Abbott.

📍 Liston Court Gardens, Marlow
📅 6–7 June

Register at : https://www.eventbrite.co.uk/e/fizzy-fest-2026-the-prosecco-superiore-festival-tickets-1986759749894?aff=oddtdtcreator

Address

24/25 The Shard 32 London Bridge Street
London
SE19SG

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+442038580837

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