The Good Side

The Good Side The Good Side is an insight, strategy and creative studio. We work with leading and emerging organisations to understand the world and make things happen.

16/07/2026

Meet Saul Parker, The Good Side’s CEO and Co-Founder.

If you know Saul, you know he is ultra-smart and forever curious about all things culture. Beyond his wealth of experience leading insight and strategy projects, Saul is passionate about electronic music. At the weekend he can be found noodling on melodic, repetitive beats.

Saul’s passion lies in understanding people and behaviours, and he is a fierce advocate for the power of media and storytelling to affect change. Sometimes that is commercial, sometimes social.

Saul elevates everything we do here at The Good Side

16/07/2026

Meet Saul Parker, The Good Side's CEO and Co-Founder.

If you know Saul, you know he is ultra-smart and forever curious about all things culture. Beyond his wealth of experience leading insight and strategy projects, Saul is passionate about electronic music. At the weekend he can be found noodling on melodic, repetitive beats.

Saul's passion lies in understanding people and behaviours, and he is a fierce advocate for the power of media and storytelling to affect change. Sometimes that is commercial, sometimes social.

Saul elevates everything we do here at The Good Side.



Tomorrow at Sheffield DocFest, our Co-Founder Saul P*e Saul Parker will be leading a conversation about how stories of i...
11/06/2026

Tomorrow at Sheffield DocFest, our Co-Founder Saul P*e Saul Parker will be leading a conversation about how stories of identity, masculinity and growing up can connect honestly with young audiences - and what it means to come of age in a world shaped by algorithms, online culture and the endless scroll.

Poet and activist Sam Browne joins After Party Studios Head of Originals Jamie MacDonald and Movember ‘s Harry Cleary.

✨ Sam Browne: Just A Boy
📅 Fri 12 June | 19:00–20:15
📍 Montgomery Theatre, Sheffield

If you’re at DocFest, come and join us - we’d love to see you there. Link in bio.

A Silver Telly for Influenced: The Online Masculinity Map 🏆The short documentary we made with has taken Silver in the S...
20/05/2026

A Silver Telly for Influenced: The Online Masculinity Map 🏆

The short documentary we made with has taken Silver in the Social Impact category at the 47th Annual Telly Awards.

The film follows , who at 22 found a “masculinity map” online that told him exactly how to be a man. Go to the gym. Build a business. Attract a fit girlfriend.

Thanks so much to Will for sharing his story and showing men that there is another way.

Huge thanks to the crew who made it real:
🎬 Director .hewit
📝 Producer and Writer
📸 DOP
🎨 Colourist
✏️ Graphic Designer George Stuart

And to and for trusting us with this important work.

TheGoodSide

19/05/2026

Meet Liz, our Senior Insight Director ✨

15 years in culture - fashion, music, hospitality, the lot.

For Liz, it all comes back to curiosity, empathy, and the impact great thinking can have on people and systems. Lucky to have her at The Good Side 💚

Tickets for the World Premiere of Out Laws at the 40th BFI Flare: London LGBTQIA+ Film Festival are available for BFI Me...
24/02/2026

Tickets for the World Premiere of Out Laws at the 40th BFI Flare: London LGBTQIA+ Film Festival are available for BFI Members starting today! Link in comments.

Out Laws, our debut feature documentary, is the ultimate expression of our purpose: channelling a decade of expertise in narrative change to drive tangible social impact.

Currently, over 60 countries still criminalise same-sex intimacy. Out Laws uncovers the colonial roots of these laws and follows the activists—like Friedel Dausab, Rosanna Flamer-Caldera, and Raven Gill—who are risking everything to dismantle them.

This isn't just a film; it’s a strategic tool for justice. We’ve applied the same rigorous methodologies we use for our brand partners to:

- Identify the "Movable Middle": Crafting stories that dismantle myths and bridge emotional divides.

- Narrative Hijacking: Taking terms like "Family Values" and reframing them to prove that laws, not identities, are what tear families apart.

- Insight-Led Storytelling: Moving research off the slide deck and onto the big screen to solve complex problems through human-centred narratives.

Join us at the BFI Southbank this March to see what happens when courageous storytelling meets strategic rigour.

🎟️ General Sale: Opens 26 February.

Address

401 Mare Street Studios, 203/213 Mare Street
London
E83PN

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