Yulan Creative

18/08/2026

The Resale Era is shaping brands. The global secondhand market is projected to reach $317 billion by 2027, growing at 2–3x the rate of the primary fashion market. And nearly 60% of consumers say they’re likely to shop resale this year.

And although this in itself is important enough to account for, here’s a very interesting stat that feels even more impactful:

43% of consumers who discover a brand through resale go on to buy full-price items.

The fact is that many customers who might have been on the fence about buying your products buy their first full-price item after trying it through resale first.

📊 The secondary market has become a public performance indicator. Consumers can now compare how brands hold their value after the point of sale and will then decide whether it’s the right brand for them.

The burning question for any brand that wishes to have longevity is:

“What does our brand’s resale performance say about us?”

I’ve explored this topic and its implications for long-term brand strategy in our latest blog post. Link in BIO. ♻️

08/06/2026

10/04/2026

COLOUR, CONFIDENCE AND DRESSING THE QUEEN
Stewart Parvin, Queen Elizabeth II’s couturier, is an institution with a reputation beyond London. Stewart instinctively understands women’s bodies and flatters them with remarkable sensitivity.
Read my new blog celebrating my very talented friend, his incredible journey of dressing the Queen, and the launch of the new exhibition Queen Elizabeth II - Her Life in Style. The exhibition, which opened at Buckingham Palace until 18th Oct 2026, marks the centenary of Queen Elizabeth II’s birth.
I’m delighted to share a little about how his incredible career unfolded.
“It wasn’t just about making her look beautiful; it was about making her feel confident and comfortable. The Queen would smile as she tried a new design, giving small hints here or there. Over time, these fittings became cherished collaborations, a delicate dance of creativity, respect, and subtle reinvention.”

09/03/2026

This spring, we are seeing the return of lace, crochet, jacquard, fine buttoning, embroidery, and other historically inspired details across fashion. Brands focus on the handcrafted, beautifully detailed, purposeful, and proper. Meaning and heritage over showmanship. 
What’s triggered this?
Historian Agnes Arnold‑Forster, author of Nostalgia, describes it as “a complex and slippery emotion”, one that “reflects the anxieties of the age in which it appears”. In her work, she shows how nostalgia consistently emerges during moments of cultural unease, acting as a way to process dissatisfaction with the present while imagining a more reassuring future.
These ideas are at the core of the House of Colour SS26 Style Guide. The season feels as if we are rediscovering the joy of dressing up, blending sentimental touches with everyday practicality. 
The SS26 Style Guide highlights three themes that capture how fashion is reframing the past for the present. 
Romantic Fantasy focuses on softness and storytelling. Lace, draped silhouettes, heirloom‑style details and gentle metallic finishes create a mood that feels familiar without tipping into costume.
Textured Travels draws from boho and Western references. Fringing, suede, denim and artisan textures deliver a grounded, tactile feel that counters digital flatness.
Vintage Flashback looks to the 1980s. Strong shoulders, colour‑blocked combinations and cigarette pants offer structure and confidence without replicating the past too literally. 
Read more about the stories behind fashion and how House of Colour helps clients navigate trends and find their own individual style. Link in bio

08/03/2026

This spring, we are seeing the return of lace, crochet, jacquard, fine buttoning, embroidery, and other historically inspired details across fashion. Brands focus on the handcrafted, beautifully detailed, purposeful, and proper. Meaning and heritage over showmanship. 
What’s triggered this?
Historian Agnes Arnold‑Forster, author of Nostalgia, describes it as “a complex and slippery emotion”, one that “reflects the anxieties of the age in which it appears”. In her work, she shows how nostalgia consistently emerges during moments of cultural unease, acting as a way to process dissatisfaction with the present while imagining a more reassuring future.
These ideas are at the core of the House of Colour SS26 Style Guide. The season feels as if we are rediscovering the joy of dressing up, blending sentimental touches with everyday practicality. 
The SS26 Style Guide highlights three themes that capture how fashion is reframing the past for the present. 
Romantic Fantasy focuses on softness and storytelling. Lace, draped silhouettes, heirloom‑style details and gentle metallic finishes create a mood that feels familiar without tipping into costume.
Textured Travels draws from boho and Western references. Fringing, suede, denim and artisan textures deliver a grounded, tactile feel that counters digital flatness.
Vintage Flashback looks to the 1980s. Strong shoulders, colour‑blocked combinations and cigarette pants offer structure and confidence without replicating the past too literally. 
Read more about the stories behind fashion and how House of Colour helps clients navigate trends and find their own individual style. Link in bio.

20/01/2026

Milan Men’s Fashion Week closed with Leo Dell’Orco’s debut for Giorgio Armani., presenting the final and most important show of Milano Uomo Moda ✨ It was a smooth transition yet deeply emotional being the first season since Mr A passed away last year. A moving moment for the industry as it steps into a new chapter, his presence truly missed 💔
The recent news of Valentino is another reminder that times are changing and an era is coming to an end.
Read my latest blog, a personal memories of what it was like to work with a true legend ✨and what a legacy he left behind.

Link in Bio

FashionLegends

20/01/2026

Another iconic designer who will be deeply missed 💔
I have wonderful memories of Piazza Mignanelli in Rome and the heyday of his couture shows on the Spanish Steps, when I was young and utterly entranced by his work, especially is very glamorous sketches. What incredible inspiration 🖤
My deepest condolences to the family and everyone at the Maison.

11/12/2025

THE WEALTH SHIFT HAS US WONDERING, WHO WILL BE THE NEXT LUXURY CONSUMER? 

By 2035, we will have seen the most significant wealth transfer in modern history take place. In the United States alone, an estimated $84 trillion will change hands, with similar shifts unfolding across Europe, Asia, and the Middle East. Wealth is moving. 

This puts brands and retailers in a peculiar position, because we don’t quite know who the next luxury consumer will be. If there will be anyone at all? 

This is what I discuss in my latest blog post, where I think about Gen-Z, wealth, and luxury brands, and how money movement impacts businesses in 2026 and beyond. 

Read the full blog post - link in bio.

What strategies do you think luxury brands will use to find a way to connect with the younger generations?

08/12/2025

Just visited the Gerhard Richter retrospective at the Fondation Louis Vuitton in Paris. A huge retrospective of works spanning decades some of which I had seen before. Others were totally new to me.

The exhibition brings together so many phases of his work photo based paintings blurred realities luminous abstractions glass pieces drawings and those incredible overpainted photographs. Walking through the rooms you feel how Richter keeps reinventing painting again and again while always moving his technique forward.

At 93 he has been called the greatest living painter. The sheer body of work and the scale of the pieces really earns him that title. He moves from precision to emotion from memory to pure colour. His ultra minimal colour palette works huge recreations of standard wall paint tones and the abstract panels of Perspex feel like a complete departure from his more sensitive paintings.

Inside the Fondation Louis Vuitton by Frank Gehry, the art and the architecture speak to each other. The space almost breathes around his work and makes the whole experience feel alive. The building is incredible. If you are in Paris soon this is truly a must see.