The Unmistakables

The Unmistakables We are an award-winning strategic consultancy delivering inside out inclusion that builds cultural c https://linktr.ee/unmistakables

This week we’re talking about clarity.We revisit our biggest takeaways from LIONS | The Home of Creativity and WFA where...
14/08/2026

This week we’re talking about clarity.

We revisit our biggest takeaways from LIONS | The Home of Creativity and WFA where the conversations that stuck with us weren’t really about AI at all, but about people, judgement and what technology can’t replace. We also unpack the new EHRC Code of Practice, breaking down what it actually means for organisations beyond the headlines.

If you’ve been trying to make sense of the last few weeks, hopefully this helps.

Have a read. Link’s in the bio.

07/08/2026

Every organisation experiences organisational lag.

The difference is how quickly they spot it.

From changing beauty standards to shifting consumer expectations, today’s paradigms become tomorrow’s assumptions faster than ever before.

The businesses that win aren’t reacting to change. They’re recognising it before everyone else.

30/07/2026

Somewhere along the way, inclusion became the department that spends money, while commerciality became the department that makes it.

It led us to a much bigger question: if relevance drives growth, and inclusion drives relevance… why are we still treating inclusion like a cost centre?

Here are three ways it can stay in your commercial strategy.

23/07/2026

Consistency is key 🔑

The organisations that stay relevant are the ones that consistently update their understanding of the world around them.

More in Common’s Britain Under Strain report examines the attitudes, anxieties and breakdowns in trust that can create the conditions for extremism to take hold. Before deciding whether diversity is strengthening or weakening British culture, it is worth asking a better question: where do our perceptions come from in the first place?

20/07/2026

WTF is an ERG?

Employee Resource Groups (ERGs) might sound like another piece of corporate jargon, but when they’re done well, they’re one of the most powerful ways to create consistency internally.

This week we’re talking all about consistency, because relevance comes from structures that keep conversations going, surface lived experiences and help organisations make better decisions over time.

That’s where ERGs come in. They give employees a voice, leaders a sounding board and organisations a way to turn good intentions into lasting action.

Five generations. One workplace. What could possibly go wrong?Turns out, quite a lot… but also quite a lot of opportunit...
17/07/2026

Five generations. One workplace. What could possibly go wrong?

Turns out, quite a lot… but also quite a lot of opportunity.

This week’s Memo explores what happens when the Silent Generation, Baby Boomers, Gen X, Millennials and Gen Z all bring different expectations of professionalism, communication and work into the same workplace. We unpack the tensions, truths and misconceptions that exist between generations, and explore how organisations can replace assumptions with understanding.

Plus, we reflect on Asad’s key learning from No matter how much our industry changes, the job remains the same – understanding people.

Read the latest Memo via the link in our bio.

17/07/2026

made us laugh this week because we’ve all worked with that colleague... or realised we might actually be them.

But behind the stereotypes is a real challenge. How do you build one workplace when everyone has a different idea of what “professional” looks like?

Recently, we worked with a global organisation to help bridge that gap. Rather than talking about generations, we created realistic workplace scenarios that got people talking to each other.

This meant less judgement, more curiosity, and a much better understanding of where different perspectives come from.

Read more this week in The Memo.
Link in bio to sign up!

13/07/2026

Can you wear Birks to work? 🩴

As workplaces become more intergenerational than ever, our ideas of what “professional” looks like are changing too. For some, it’s still a suit and polished shoes. For others, it’s comfort, authenticity and getting the job done.

The real question isn’t whether belong in the office. It’s whether your workplace creates enough psychological safety for people to show up as themselves even if that looks different across generations.

For the record, our team reached a verdict.

Birkenstocks are acceptable.

With a pedicure.

TheUnmistakables

This week’s Memo is dedicated to one of the oldest ideas in the world: human connection.We’re looking at what happens wh...
10/07/2026

This week’s Memo is dedicated to one of the oldest ideas in the world: human connection.

We’re looking at what happens when brands stop broadcasting and start listening. From and on why the pub is still the original social network, to how lived experience shaped Fair Cancer Care campaign, every story comes back to the same question:

How do you make people feel like they belong?

Read the latest via the link in our bio.

09/07/2026

Before social media, there was the pub.

This week, took to the stage at with Nuala Gallagher to explore the original social network, and why human connection matters more than ever.

In a world of algorithms, notifications and endless scrolling, people are craving something technology can’t replace: genuine moments with other people.

The brands that stay relevant will be able to create spaces, experiences and conversations that bring people together.

Address

Somerset House Exchange
London
WC2R1LA

Website

Alerts

Be the first to know and let us send you an email when The Unmistakables posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Unmistakables:

Shortcuts

Share

Category