The Unmistakables

The Unmistakables We are an award-winning strategic consultancy delivering inside out inclusion that builds cultural c https://linktr.ee/unmistakables

28/05/2026

One key tip from our Relevance Strategist Eli on being a work in progress: stay insight led.

The test and learn phase only works if there’s real insight at the centre of it. Not every idea will land perfectly first time, but if you’re listening properly, paying attention and learning as you go, you’re already moving in the right direction.

27/05/2026

This week’s theme at TU is: work in progress.

We’ve asked the team what that means to them, reflected on some of the projects and conversations we’ve been part of recently and, importantly, there may or may not be some dance moves from Eli involved too.

Memo out Friday, sign up with the link in our bio.

There are a lot of different perspectives from the TU team in this week’s Memo around the theme of doing the homework.Je...
22/05/2026

There are a lot of different perspectives from the TU team in this week’s Memo around the theme of doing the homework.

Jess unpacks a case study we’re really proud of with Simone shares her perspective from the world of client partnerships and Asad gives us a glimpse of the cue cards ahead of speaking at

Whether it’s on stage, in workshops or in client meetings, relevance starts long before you enter the room. The homework matters.

21/05/2026

From being on stage at today to speaking at last week, there’s been a clear thread running through a lot of the conversations we’ve been having at TU.

At speaking engagements, in workshops or in client meetings, opening up conversations around relevance means doing your homework before you walk into the room. 

19/05/2026

Have you actually done the homework?

This week we’re exploring what happens when brands rely on assumptions, mistake visibility for understanding, or prioritise defence over learning.

A lot of businesses talk about wanting innovation and fresh thinking. Far fewer know how to protect it once it arrives.
Difference gets hired, then slowly diluted through process, hierarchy and fear of getting it wrong.

The most avoidable mistakes are often the most revealing.
The brands getting this right aren’t just reacting to culture.
They’ve done the homework long before the moment lands.

Take a look through our case studies to see how organisations including Mother, Cannes Lions, Treatwell and Unilever have approached cultural relevance in practice.
If there’s homework your team has been avoiding, let’s talk.

14/05/2026

What do the elections have to do with psychological safety? More than you might think.

This week, our Director Selina explores the psychology of mistakes and the idea of “doing the homework” the principles in place, the preventative work before mistakes happen and the reflective work afterwards.

From confidence and cancellation to the fear of getting things wrong in increasingly visible environments, she looks at why open feedback cultures and psychological safety matter more than ever.

The expectation of getting everything right first time feels increasingly outdated. What matters more is whether people feel safe enough to question, challenge, learn and grow in the first place.

09/05/2026

A week in the life of Jess, our Senior Strategy & Delivery Consultant.

This week, Jess designed an intersectionality workshop for a client, spent time supporting her work on the board at Women’s Aid Luton, deepened her understanding of the Worker Protection Act and somehow still found time to make homemade (poisonous) elderflower cordial (because she’s also our unofficial in-house botanist!)

At The Unmistakables, the work we do is shaped by the world around us. Strategy is culture, curiosity, community and impact in practice.

This week’s Memo follows on our theme of the week ‘mistake moments.’We’ve pulled together everything we’ve been circling...
08/05/2026

This week’s Memo follows on our theme of the week ‘mistake moments.’

We’ve pulled together everything we’ve been circling this week around faux pas, backlash, accountability, and what mistakes actually expose underneath the surface.

Sign up to The Memo via the link in bio.

07/05/2026

What’s the point of recognising a mistake moment if you don’t learn from what caused it in the first place?

Our Senior Strategy & Delivery Consultant Jess wants to know what we can measure from mistake moments: are big faux pas ever really random, or are they usually symptoms of something deeper in the process?

The biggest mistakes expose what was already broken underneath.

Stay tuned for Part 2 next week, where we unpack why most mistake moments are more avoidable than we think.

05/05/2026

Break it down with Relevance Strategist Eli 🎥

We’re called The Unmistakables - but that doesn’t mean we don’t make mistakes. Science shows mistakes make you better and stronger - both individually and as a team.

That’s why we’re looking at mistake moments this week.

We’re looking under the bonnet of what happens when a company misses the mark. Sometimes it can be intentional - - but sometimes not.

We think these moments teach us something about cultural relevance today. Like all good mistakes, they give you a chance to learn and improve.

Some of the most effective brands make mistakes. They know how to respond, reflect, and move forward with more clarity.

Eli’s breaking it down - and you can get the full download in this week’s Memo on Friday.

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