01/04/2026
Transformation doesn’t fail because you didn’t start. It fails because you didn’t stop, and there’s a name for it:
💡 The Zeigarnik Effect. 💡
Your brain holds onto unfinished work. Keeps it open. Keeps it present.
In organisations, that’s not one loose end. It’s dozens of half-finished pilots.
The “Almost there” programmes.
Work that never quite died.
Like a hoarder…
Nothing ever gets thrown out.
Everything might be useful one day.
So it piles up.
And your best people?
They’re not focused on what matters.
They’re navigating the clutter.
That’s not momentum.
That’s drag.
We call it Change Debt.
And it builds quietly…Until everything feels heavier than it should.
Starting isn’t the problem. Stopping is because every open loop is taking something with it.
If things feel stuck, don’t ask:
“What should we start?”
Ask:
“What should we stop?”
👉 Talk to our change experts today: https://rainmaker.solutions/connect