31/10/2026
We’re pleased to see Michael Osborne representing Accessible Me at the Birmingham B2B Growth Expo.
Michael will be joining the Technology, AI and Business Efficiency panel to explore an important question:
Before we automate a process, could we be automating a barrier?
AI can help organisations move faster. But if the workflow underneath is confusing, inaccessible or difficult to use, automation can simply scale the friction.
Michael will be bringing an accessibility and human-centred perspective to the discussion.
If you’re attending the Expo on Thursday 26 November, come and say hello.
Michael Osborne, Founder and Principal Accessibility Consultant at Accessible Me , will be joining the Technology, AI and Business Efficiency panel at the Birmingham B2B Growth Expo.
Topic: Before You Add AI, Fix the Workflow: The Efficiency Gap Holding SMEs Back
Many businesses are adding AI tools to slow, manual or disconnected processes. But adding technology does not automatically create efficiency.
The real opportunity is to rethink how work moves through the business.
This panel will explore how organisations can:
identify the right processes to improve first
reduce unnecessary friction and software spend
use AI and technology more effectively
consider the people who need to understand and use those systems
build workflows that work better for more people
Michael will bring an accessibility and human-centred perspective to the discussion, including a simple question for business leaders:
Before we automate a process, could we be automating a barrier?
Thursday 26 November 2026
1:15 pm–1:45 pm
National Conference Centre, Birmingham B92 0EJ
Connect with Michael and check the comments for ticket information.
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