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Elluminate We explore tomorrow’s possibilities today: Innovation intelligence & creative ideas for brands, en

Cassette tapes, car seats and over 140 recordings bring Berlin’s music history into KaDeWe through an installation by YO...
13/10/2026

Cassette tapes, car seats and over 140 recordings bring Berlin’s music history into KaDeWe through an installation by YONT, NAMILIA and Telekom Electronic Beats

Every detail, from choosing a tape to sitting down and listening, contributes to an experience built around nostalgia, cultural memory and physical interaction.

[YONT Studio, Namilia, Telekom Electronic Beats, KaDeWe, Berlin, The Passenger, Iggy Pop, Feeling Economy, Cultural Memory, Sensory Architecture, Sensory Design, Experiential Retail, Nostalgia, Analogue Music, Cassette Culture, Sound Design, Spatial Design, Tactile Experience, Emotional Connection, Brand Activation, Multisensory Experience]

Luxury spaces communicate long before a customer speaks to a member of staff or touches a product.Light, sound, scent, m...
21/09/2026

Luxury spaces communicate long before a customer speaks to a member of staff or touches a product.

Light, sound, scent, materiality, spatial rhythm and service all contribute to how the environment is processed and remembered. We work with these layers as one system, designing sensory coherence, pacing, perceived control and ritual around the human experience of a space.

To discuss a project, advisory engagement or workshop, contact us:
[email protected]

[Luxury retail, sensory design, sensory architecture, nervous system, spatial experience, brand experience, customer experience, retail design, experience design, luxury spaces]

Visual references: Aman Tokyo, Dior, Aesop, Surrenne Belgravia, Diptyque, Prada

15/09/2026

Midjourney Built a Spa. Anthropic Opened a Café. What’s Going On?

Some of the world’s most ambitious AI companies are making a surprising move: creating physical spaces designed to make us feel more human.

Midjourney is building a spa. Anthropic created a screen-free café. Perplexity opened a café where the AI is almost invisible.

As intelligence becomes increasingly artificial, perhaps the experiences we value most will be the ones we can actually feel.

[AI, Artificial Intelligence, Midjourney, Anthropic, Claude AI, Perplexity AI, Future of AI, AI Trends, AI Innovation, Human Experience, Brand Experience, Experiential Design, Feeling Economy, Experience Economy, Human Connection, Future of Brands, Physical Experiences, Screen-Free Experiences, Future of Technology, Consumer Trends]

15/09/2026

As AI makes intelligence easier to access, human experiences become more valuable. Midjourney, Anthropic and Perplexity are already betting on spaces built around feeling, presence and connection.

Watch this if you work in brand, innovation, experience design or strategy and want to see where the next competitive advantage may emerge.

[Midjourney] [Anthropic] [Perplexity] [Claude] [AI] [Artificial Intelligence] [Feeling Economy] [Experience Economy] [Human Experience] [Brand Experience] [Innovation] [The Cloud]

14/09/2026

Midjourney is building a spa. Anthropic created a screen-free café. Perplexity opened a café in Seoul where AI fades into the background. The companies pushing intelligence further into the digital world are also investing in spaces built around touch, sound, atmosphere and human connection.

Watch the video to see why this shift matters for the future of brand experience.

[ Midjourney, Anthropic, Perplexity, artificial intelligence, AI trends, physical experiences, human connection, future of brands, experiential design, Feeling Economy ]

How much of a retailer’s relevance is built through the people it brings together? Image credits: , Mouki mou - ...
08/09/2026

How much of a retailer’s relevance is built through the people it brings together?



Image credits: , Mouki mou - Yannis Bournias,
McMullen - McMullen, MACHINE-A - Benz, Slam Jam - Slam Jam

07/09/2026

Rothko understood that how we experience something shapes how deeply we feel it — and for brands, that makes designing the conditions for feeling a strategic role.

27/08/2026

Scent, sound, touch, lighting and other sensory cues shape how people feel and influence how they make decisions.

This connects directly to the idea of the Feeling Economy: brands compete through the feelings they create, as well as through the products and services they offer.

The physical environment therefore becomes a powerful way for brands to shape how people feel in relation to the brand. Sensory design gives those feelings a tangible form.

The strategic question shifts from “What does the brand communicate?” to “How does the brand make people feel?”

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