09/08/2026
Asking an investor for money can feel like asking them for a favour. Simon Woodroffe, founder of YO! Sushi and YOTEL, sees it differently. If you genuinely believe you have built something worth backing, you are not begging for money. You are giving someone the opportunity to be part of it. And when that belief is real, convincing someone becomes much easier. Confidence in the ask starts with confidence in what you are offering.