15/08/2026
“I’ve Been Running Ads for Weeks… But How Do I Know If They’re Actually Working?”
This is one of the most common questions I hear from business owners.
You spend ₦20,000, ₦50,000, or even ₦100,000 on Facebook, Instagram, or TikTok ads, and the first thing you ask is:
"Did I make my money back?"
The truth is, many business owners judge their ads the wrong way.
An ad is not successful simply because it got plenty of likes, comments, or shares.
What really matters is Return on Investment (ROI).
Here are a few simple metrics every business owner should track:
1. Cost Per Lead (CPL)
How much did it cost to get one potential customer?
If you spent ₦20,000 and got 40 enquiries, your cost per lead is ₦500.
2. Cost Per Purchase (CPP)
How much did it cost to get one paying customer?
If you spent ₦30,000 and made 10 sales, your cost per sale is ₦3,000.
3. Conversion Rate
Out of everyone who clicked your ad, how many actually bought?
A high conversion rate usually means your offer, landing page, and sales process are working.
4. Return on Ad Spend (ROAS)
This is one of the most important numbers.
If you spent ₦50,000 on ads and generated ₦250,000 in sales:
ROAS = ₦250,000 ÷ ₦50,000 = 5X
This means every ₦1 spent brought back ₦5 in revenue.
5. Customer Acquisition Cost (CAC)
How much does it cost to acquire one customer?
This helps you know if your business can profitably scale.
Now here's the mistake many business owners make:
They launch ads without tracking these numbers.
As a result, they don't know whether to increase their budget, improve their offer, or stop the campaign entirely.
Good advertising is not gambling.
Good advertising is making decisions based on data.
The businesses getting the best results today are not necessarily the ones spending the most money.
They are the ones measuring the right metrics and optimizing consistently.
If you're running ads and you're not sure whether they're truly profitable, it may be time to audit your campaigns, tracking systems, audience targeting, and sales funnel.
I help businesses set up, manage, and optimize social media advertising campaigns that focus on measurable results—not vanity metrics.
If you want to know whether your ads are actually making you money, send me a message. Let's look at the numbers together.