02/06/2026
Three years ago, Catalyst was me and one client.
(Shoutout Alex from 🖤 )
Back then, I was parachuting into ad accounts, restructuring campaigns, and helping brands make better ads.
That was it.
Today, Catalyst is 65 people.
65 insanely talented creative strategists, growth leads, performance marketers, designers, editors, producers, and operators.
Together we’ve built something I could never have imagined when this started.
Now 👇
We produce, on average of 150 unique ads per client per month. That’s across UGC, Hifi, Graphic Design, Motion and Stills. That’s thousands and thousands of meta-first ads every month.
We have built a creator network of 10,000+ creators.
We’ve scaled brands across the UK, US, Spain, France, Germany, Switzerland, Italy, Australia and New Zealand.
We manage over £10M a month of ad spend on Meta.
Work with amazing brands like Huel, Runna, Canva, Hims, Asda, Bolt, Granola, and many more.
Built teams across London, Portugal, Berlin, and beyond.
Outgrown our office THRICE.
But the thing I’m proudest of isn’t any of that.
It’s the people.
The people who joined when this was just an idea.
The people who took bets on us.
The people who stayed through the chaos.
Because there has been plenty of chaos.
I’ve hired the wrong people.
Built the wrong products.
Chased the wrong opportunities.
Made expensive mistakes.
Had moments where I genuinely had no idea what I was doing.
Every lesson was paid for in time, money, stress, or ego.
Usually all four.
But somehow, through thousands of tiny iterations, Catalyst became something far bigger than a scrappy startup.
And honestly, that’s the weird part.
Because when you’re building, it never feels like it.
You spend so much time focused on the next hire, the next client, the next problem, that you rarely stop and look back.
🏴☠️ Three years later, I finally have. 🏴☠️
And it’s become clear that the company has outgrown the version of itself it started as.
So it’s time for the next chapter.
The next evolution.
The next version of Catalyst.
On Monday, we’ll reveal it.
Stay tuned 🖤 🏴☠️
