London Fashion Lab

London Fashion Lab Bringing your fashion brand to life from sketch to sales.

We’re here to help you grow your fashion business with end-to-end expert support across product development, photography and marketing.

We focuses on crafting a strong visual identity for your brand. We work closely with you to understand your aesthetic an...
09/10/2024

We focuses on crafting a strong visual identity for your brand.

We work closely with you to understand your aesthetic and target audience, ensuring the photography and content we create truly reflect your brand’s essence.

We’ll organise a photoshoot where we’ll create unique images for your website, social media and marketing purposes. From product photography, ecommerce, to campaigns photos and videography.

When it comes to garment labelling, it’s easy to focus solely on the back neck label, but there’s so much more to consid...
02/10/2024

When it comes to garment labelling, it’s easy to focus solely on the back neck label, but there’s so much more to consider..

Think about the crucial elements that elevate your pieces: wash care labels, size tabs, swing tickets, and packaging details. Each of these subtle touches plays a vital role in enhancing the overall presentation of your garments.

Also, don’t overlook the importance of sourcing high-quality materials for your labels and packaging. The right choices can not only improve your brand's image but also contribute to sustainability and ethical practices.

Make every detail count!

Meet our Production Director, Charlie. With over a decade of experience as a designer and product developer for a number...
02/10/2024

Meet our Production Director, Charlie. With over a decade of experience as a designer and product developer for a number of premium fashion brands, Charlie supports our clients in bringing their visions to life. From technical expertise and fabric sourcing to managing the entire sampling and production process, he ensures every detail is expertly handled.

As the founder of his own menswear brand, RAKER, Charlie has hands-on experience with the startup journey, giving him unique insight into every stage of building a successful fashion label.



In the fast-paced fashion world, London Fashion Lab is dedicated to helping your collection shine. Our approach combines...
27/09/2024

In the fast-paced fashion world, London Fashion Lab is dedicated to helping your collection shine. Our approach combines expert collaboration with innovative techniques, ensuring meticulous garment development from start to finish. We focus on delivering exceptional quality and craftsmanship in every detail, so your designs stand out. Trust us to navigate the complexities of the industry and bring your vision to life with precision and style.

Finding the right manufacturer for your clothing brand is crucial, whether you choose a UK supplier or an international ...
27/09/2024

Finding the right manufacturer for your clothing brand is crucial, whether you choose a UK supplier or an international partner. Start by clearly defining your product specifications, including garment types, materials, and any special techniques. A detailed tech pack with sketches and fabric swatches will showcase your commitment and expertise.

Look for manufacturers willing to work with your minimum order quantities (MOQs) and meet your production timelines. Open communication is vital; ensure they’re receptive to feedback and can offer valuable insights throughout the process. By fostering a collaborative relationship and maintaining timely production, you’ll lay the groundwork for a successful clothing brand that resonates with your audience.

Want to make sure your brand idea and product succeed? Building a successful business takes more than just a great conce...
27/09/2024

Want to make sure your brand idea and product succeed? Building a successful business takes more than just a great concept. You need to validate your ideas and make sure they resonate with your target audience. Here are a few essential steps to take before launching your brand to the world:

Market Research: Dive deep into understanding your audience by conducting surveys, focus groups, and competitor analysis. Find the gaps in the market that your brand can fill.⁣

Prototyping and Testing: Create prototypes or samples and get feedback from potential customers. This allows you to refine and perfect your product based on real-world insights.⁣

Brand Differentiation: Stand out from the crowd! Develop a unique value proposition with a compelling story, mission, and aesthetic that resonates with your audience.⁣

Marketing Validation: Use social media, influencers, and pre-launch campaigns to test the waters. Gauge interest and demand by measuring audience engagement.⁣

Trims refer to a wide range of decorative and functional elements that make a big impact on your designs.From buttons, z...
24/09/2024

Trims refer to a wide range of decorative and functional elements that make a big impact on your designs.

From buttons, zips, and buckles to ribbons, lace, and fastenings, the right choice not only elevates the look but also boosts your product's value and sales.

Plus, sourcing locally means better quality, faster turnaround, and a more sustainable process. It's all in the details!

Meet our Marketing Director, Chris! With over 15 years of experience growing brands and businesses, Chris works with our...
22/09/2024

Meet our Marketing Director, Chris! With over 15 years of experience growing brands and businesses, Chris works with our clients to build successful business models, plan campaigns to acquire and retain customers and craft compelling brand content.

Chris also runs his own fashion brand, so is no stranger to fussing over swatches and premium organic fabrics.

For new fashion brands, ecommerce is the fastest path to success. Opening a brick and mortar store these days is incredi...
22/09/2024

For new fashion brands, ecommerce is the fastest path to success. Opening a brick and mortar store these days is incredibly expensive, not to mention risky if you need to take on a long-term lease with no guarantee of future cashflow. Plus you'll want somewhere with good footfall, increasing rental costs further.

Back to ecom - you'll need to get yourself a web domain and a website (we recommend Shopify). Brand up your store, add your products, prep your store for sales (configure shipping, pricing, offers, stock levels, policies, apps etc) and then you can switch on your marketing.

Questions? Drop them below and we'll answer :)

Everyone likes to hate on Amazon for its business practices, but there's no denying their enormous success. The big take...
22/09/2024

Everyone likes to hate on Amazon for its business practices, but there's no denying their enormous success. The big takeaway for us? Their mantra of obsession with their customers. The customer experience, customer demographics, customer feedback, customer preferences.

If you want to succeed in fashion then you need to learn from this and understand your own customers down to every little detail. Make products your customers will love, create a brand they will be drawn to and LISTEN to their feedback. This is the path to business success.

Taking your ideas from sketch to hangar is super tough. Oh, and it's expensive. Many try but most fail. The difference b...
22/09/2024

Taking your ideas from sketch to hangar is super tough. Oh, and it's expensive. Many try but most fail. The difference between success and a broken dream is knowledge. If you know how to navigate the stormy waves of starting a fashion business you're much more likely to find success and see your customers wearing your designs.

Have a fashion business question? Drop it below and we'll answer it :)

Our mission is simple: helping our clients find success with their fashion businesses. Uniquely, we can support across t...
22/09/2024

Our mission is simple: helping our clients find success with their fashion businesses. Uniquely, we can support across the entire spectrum from brand and product development, to manufacturing, photography and marketing. We'll help you make better decisions and, crucially, tell you when you're about to make bad ones.

Fashion is hard. Most brands fail in the first 12 months. Don't be one of those brands.

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Runway East Aldgate East, 2 Whitechapel Road
London
E11EW

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