24/05/2026
Ai will create terrible content... unless you prompt it properly.
Here’s a system you can steal to create stronger, better-written and less predictable content:
Step 1️⃣ Create a custom Claude Project
This lets Claude keep context across sessions, so it’s not starting from scratch every time.
Step 2️⃣ Set up your Project instructions
You need to fill this with as much context as possible. Give details on your ICP, what you offer, the result you’re looking for, what your content pillars are and any key stories. The more detail you can include the better.
Step 3️⃣ Upload your tone documents
Upload the best posts you’ve already written, tell it the words you would never use, and layout any brand guidelines.
Step 4️⃣ Define your post anatomy
Tell Claude exactly what each section of a post should do and how it should be structured
5️⃣ Add examples of good and bad output (few-shot prompting)
This is so important and most people skip past it. If Claude doesn’t understand what bad looks like it won’t know what to avoid. Upload some bad examples and layout what made them terrible.
6️⃣ Structure an effective prompt
Include topic, target audience, goal, hook style + CTA destination.
7️⃣ Refine + edit manually
Finally, the most important part. This is how you stand out from AI slop.
I teach people to follow the 10-80-10 rule...
You do the first 10% (which we’ve just covered above), AI does the middle 80%, then you make it yours with the final 10%
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