LUCKY 8 PR

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LUCKY 8 PR We are a London based boutique PR agency, specialising in emerging fashion labels and online fashion and lifestyle retailers

NEW CLIENT ANNOUNCEMENT 🏃‍♀️We are so excited to welcome aesene to Lucky 8 PR!Founded by sisters Megan (Megan Davis) and...
09/10/2026

NEW CLIENT ANNOUNCEMENT 🏃‍♀️

We are so excited to welcome aesene to Lucky 8 PR!

Founded by sisters Megan (Megan Davis) and Lucy Davis (Lucy Davis), aesene is a British women’s performancewear brand bringing something fresh to the running world.

Combining technical performance with a distinctive, fashion-led aesthetic, aesene is for women who take their personal style just as seriously as their performance on the track.

And these sisters know a thing or two about both. With Megan’s background in fashion and fitness coaching, and Lucy’s experience as an elite athlete competing in marathons, ultras and HYROX, every collection is informed by real athletic experience and designed to look as good as it performs.

Five collections in, with sell-out launches, a growing international following and a brilliant community of women behind them, aesene is already building some serious momentum.

We are thrilled to be working with Megan and Lucy to bring aesene to new audiences, establish its position as a category-defining brand in women’s running performancewear and reach more women who want to express their personal style without compromising on performance.

Lots to look forward to with this one!

Welcome to Lucky 8 PR, aesene

25/09/2026

What if you could ask a journalist what they REALLY think of your PR pitch before you send it? 👀

That is one of the things I love most about the Female Founders PR Academy.

Alongside learning PR from me, you also have experienced journalist Megan Murray as your co-mentor, bringing a completely different perspective from the other side of the inbox.

Megan has worked with titles including Stylist, the Financial Times and Condé Nast, and today writes for publications including The Times, The Telegraph, House & Garden and Condé Nast Traveller.

She knows what it is like to receive hundreds of pitches a day, what makes an email worth opening and what turns an idea into something a journalist actually wants to cover.

Inside the Academy, Megan and I help you:

✨ Spot the stories hiding inside your business
✨ Find stronger, more timely PR angles
✨ Understand what journalists actually want
✨ Find the right journalists to approach
✨ Review and strengthen your pitches
✨ Build the confidence to do your own PR

Over 12 weeks, our aim is to take you from “I have no idea what I would even pitch to a journalist” to having the knowledge, tools, contacts and confidence to start putting your business forward for press opportunities.

I am finalising the last few spaces for our final cohort of 2026 and we start next week.

If you have an established or growing business and you are wondering whether the Academy could be right for you, comment AUDIT.

I will send you details of my free 20-minute Founder PR Audit, where we will look at your business, what you want PR to achieve, some of the opportunities I can see for you and whether the Academy feels like the right next step.

The 12-week PR Academy is £1,797, with payment plans available.

Comment AUDIT and I will send you the details. 💗

22/09/2026

Ever wished you could have a PR expert AND a journalist in your corner, helping you get your business featured in the press?

That is exactly what we have created inside the Female Founders PR Academy.

Over 12 weeks, you will learn from me, Amy Billington-Li, founder of Lucky 8 PR, and journalist Megan Murray, who has written for publications including Stylist, The Telegraph, Condé Nast Traveller and The Times.

You will learn how to spot PR opportunities, find the right journalists, write pitches that get noticed and build a PR strategy that works for YOUR business.

And you will have us there to help you put it all into practice.

Think live workshops, personalised feedback on your pitches, practical templates, media contacts, a supportive community of female founders and two people you can actually ask when you are wondering, “Would a journalist be interested in this?”

And we have seen what happens when founders put that support into action. Women who joined us with absolutely no PR experience, unsure where to even begin, have gone on to secure interviews and features in The Telegraph, The Guardian, Grazia, BBC and Stylist.

Our final PR Academy cohort of the year kicks off NEXT WEEK, and we are finalising our group by the end of THIS WEEK!

If you have been thinking about joining us, now is the time to have a chat. This is your last opportunity to join the Academy before 2027.

Want to find out whether the Academy is right for you?

Comment AUDIT below to book a free 20-minute Founder PR Audit with me.

I will take a look at your business, help you identify potential PR opportunities and give you personalised ideas you can take away and use. We will also explore whether the Academy could be the right next step for you. 💗

20/09/2026

You’ve built a brilliant brand. You’ve got a business you’re proud of. Now, how do you get it featured in the press?

The Female Founders PR Academy is here to show you how.

I’m Amy Billington-Li, PR expert and Founder of Lucky 8 PR. Over the past decade, we’ve helped take brands from kitchen-table start-ups and side hustles to internationally recognised businesses through the power of PR.

From securing coverage in titles including Vogue Business, The Telegraph, The Guardian, Stylist and Grazia to helping brands build credibility, attract celebrity fans, sell out collections, open doors to stockists and reach new audiences, we’ve seen first-hand what great PR can do for a business.

And now, alongside journalist Megan Murray, I’m sharing that knowledge with YOU.

Inside our 12-week Female Founders PR Academy, you will learn how to:

• Find the angles that make your product or business newsworthy

• Write pitches that get noticed

• Build relationships with the media

• Develop your own PR strategy

• Confidently pitch yourself and your business

You will also get weekly live workshops, core training modules made for busy founders, pitch templates, media lists, PR calendars, direct feedback from PR and journalism professionals and a brilliant community of female founders cheering you on.

Everything you need to start taking control of your own PR, even if you’ve never done it before.

LAST FEW SPACES REMAINING!

I’m finalising our September cohort, and this week is your last opportunity to join the Academy before 2027.

If you’re ready to get your brand seen then send me a DM to book your FREE 20-minute Founder PR Audit.

We will explore your brand’s PR potential, identify opportunities and see whether the Academy could be the right fit for you.

Let’s get your brand seen!

FemaleFoundersPRAcademy

19/09/2026

This feeling NEVER gets old! 💗
Seeing your brand featured in the press, knowing that people are discovering your business and that all your hard work is getting the recognition it deserves. There really is nothing quite like it!
Just ask former PR Academy student Sarah from , who has been interviewed by The Daily Telegraph and woman&home, appeared on podcasts and secured features in The Guardian! 🙌
And I want more female founders to experience this feeling.
We are finalising our next cohort of the Female Founders PR Academy next week, so this is your last chance to book a call with me before enrolment closes!
If you have been dreaming of seeing your brand in the press but are not quite sure where to start, I would love to chat.
💌 DM me ‘ACADEMY’ and we can arrange a free 20-minute call to explore your PR potential and see if the Academy could be the right fit for you.
Let’s get your brand the recognition it deserves! 💕

15/09/2026

NEW CLIENT ANNOUNCEMENT ✨

We are VERY excited to be heading into the Autumn/Winter and Christmas season working with iconic Scottish heritage knitwear brand .knitwear , as they celebrate an incredible 40 years in business.

Founded by Rosemary Eribé in 1986 as a one-woman business from her living room, ERIBÉ has grown into an internationally recognised, female-owned Scottish design house, now stocked in more than 600 stores across 27 countries.

And that is exactly the kind of founder story we LOVE at Lucky 8 PR. 💗

ERIBÉ is best known for taking traditional Scottish Fair Isle knitwear and giving it a brilliantly modern twist through bold colour, pattern and contemporary shapes, with pieces designed and hand-finished in Scotland.

And if Susie Glass’s power wardrobe in The Gentlemen or Claudia Winkleman’s incredible knitwear in The Traitors has had you craving a statement Fair Isle knit, you are going to LOVE this brand.

There is so much for us to talk about over the coming months, from the brand’s 40th anniversary and Rosemary’s journey from kitchen-table business to global brand, to Scottish craftsmanship, colour, heritage, sustainability and, of course, some seriously gorgeous knitwear for AW and Christmas.

We cannot wait to get started. Welcome to Lucky 8 PR, ERIBÉ! ✨

For samples, imagery, founder interviews or media enquiries, please contact Fiona Farnsworth at [email protected].

09/09/2026

What could coverage in the BBC, the London Standard and The Telegraph do for your small business?

Female Founders PR Academy graduate Erin McDonough, founder of Sunshine Thrift, has secured coverage in all three.

For a small business competing against household names, being featured by trusted publications can make an enormous difference. It builds credibility, strengthens customer trust and helps your brand become recognised as a serious name within its industry.

Inside the Female Founders PR Academy, you will learn how to:

✨ Find the right stories within your business
✨ Identify the journalists and publications to approach
✨ Write pitches that get noticed
✨ Build meaningful relationships with the media
✨ Create a consistent PR strategy you can continue using long after the programme ends

You will also receive direct guidance, feedback and support from me and journalist Megan Murray throughout the 12-week programme.

Our next Academy begins on 21 September and will be the final cohort before 2027.

If you would love to secure meaningful press coverage for your business but do not know how to make it happen, comment AUDIT and I will send you the link to book a free 20-minute Founder PR Audit with me.

04/09/2026

If I was launching a female-founded brand today, these are some of the first things I would do to start getting it seen in the press.

And spending thousands on a huge press launch would NOT be one of them. 😬

After 20 years working in PR, my priorities would be:

✨ Get really clear on my founder story and why a journalist and their readers should care about it.

✨ Research a small group of highly relevant journalists already covering my industry, rather than firing pitches out to hundreds of people.

✨ Look beyond planned pitches and be reactive to what is happening in the news and my industry. Where could my experience, expertise or product add something useful to the conversation?

✨ Keep going. PR takes patience and consistency. One unanswered email does not mean your story is not interesting. Keep pitching, following up and building those relationships.

And if I did decide to have a launch event? I would absolutely invite press, but I would also fill that room with influencers, friends of the brand, other female founders and people who can help create some noise around the launch.

Launching or growing a brand and want to learn how to do your own PR?

I have created a FREE PR Masterclass for female founders covering the fundamentals of getting your business featured in the media, even if you have never done PR before.

Comment FOUNDER and I will send it straight over. 🩷

02/09/2026

Starting PR with zero journalist contacts? Here’s where I’d begin.

You do not need a huge media database to start getting your brand out there.

Start with the publications you would love to see your business featured in, then work backwards.

Who is writing about your industry? Who covers products or businesses like yours? What kinds of stories are they interested in?

I’d much rather start with 20 highly relevant journalists and properly understand what they cover than have a spreadsheet of 500 names and send everyone the same pitch.

Do your research, start reaching out and give them a reason to be interested in your brand.

And remember, those relationships have to start somewhere. Every journalist you know well was once someone you had never spoken to.

If you want to understand how to find the right journalists, what to pitch them and how to start getting your business into the press, my FREE PR Masterclass is a great place to start.

Comment FOUNDER and I’ll send it to you 🩷

P.S. Want to learn how to go from zero PR contacts to pitching journalists and seeing your business featured in titles like The Telegraph, Grazia and SheerLuxe?

Applications are now open for my Female Founders PR Academy, starting 21st September. Over 12 weeks, I’ll teach you how to do your own PR, with the strategy, support and accountability to actually put it into action.

You can learn more about the Academy at the end of the free Masterclass.

01/09/2026

As a small business owner, I get it. You are needed in every part of your business, every single day.

Marketing, sales, client work, admin… the list never ends.

And when you are already stretched, PR can feel like another enormous job to add to the list.

But getting featured in the press does not have to mean sending hundreds of emails or spending hours every week pitching journalists.

It is about knowing:

✨ what journalists are actually looking for
✨ how to find the right opportunities for your business
✨ how to create a PR pitch that actually gets noticed
✨ and how to use the limited time you do have strategically

This is exactly why I created the Female Founders PR Academy.

And I am relaunching it for one final cohort this year, starting 21 September.

Over 12 weeks, I will teach you the fundamentals of doing your own PR, give you the tools, templates and journalist insight you need, and help you actually put it into practice.

It is designed for female founders who know PR could make a huge difference to their visibility, but do not have the budget for a PR agency or hours every week to figure it all out themselves.

If you would love to see your business featured in the press but need someone to show you what to do, how to do it and where to focus your time, this is for you.

❤️ Comment FOUNDER below and I will send you my FREE PR Masterclass, where you can learn more about getting your business featured in the press and the PR Academy.

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