21/05/2016
The Content Marketing Institute found that 80% of decision makers would read an article about a company in preference to seeing advertising. In short, they want content, not puff. http://www.contentinc.co.uk/can-content-marketing-really-drive-sales/
Today’s consumer is bombarded with advertising, most of it so blatant that it will be immediately ignored. Your customer is sophisticated and doesn’t like to be told straight up what to buy. They want to be entertained and informed as they make the purchasing decision for themselves. The Content Mar...