Bulletproof

Bulletproof The world's largest independent brand agency. Creating desire through disruption since '98. LDN | NYC | SGP | AMS | SYD | MEL | DXB

Bulletproof is a strategic brand design agency with studios in London, New York, Singapore, Amsterdam, Sydney and Shanghai. Proudly independent, we exist to vanquish mediocrity and build the most successful brands of the future. 


Working in partnership with clients of all sizes, from Mondelēz International, The HEINEKEN Company and Diageo, to Soapsmith, WhiteClaw, Booking.com and the Football As

sociation of Wales, we create bulletproof brands that deliver real commercial results. You can check out our work on our Instagram , find us on LinkedIn or visit our website, www.wearebulletproof.com

Milka meets Monopoly. Game on. 🎩💷Two iconic brands, one irresistible concept: Milka bars transformed into collectible cu...
14/04/2026

Milka meets Monopoly. Game on. 🎩💷

Two iconic brands, one irresistible concept: Milka bars transformed into collectible currency inspired by Monopoly’s legendary banknotes.

It’s a design that does more than wrap chocolate, it sparks play, drives collectibility and is built to standout.

And yes, teaming up with Mr. Monopoly? That’s a win in anyone’s book.

Discover more about the work via the link in bio 🔗

26/03/2026

A Formula for Success 🏆

We’re buzzing to have picked up a Silver Muse Creative Award for our work with Tate & Lyle.

Built around the power of ‘&', we reimagined the identity of the ingredients-based solutions partner, transforming the complexity of food science into something more connected, more human and more expressive.

The result? A sensorial brand world, full of ASMR-like energy.

Explore the case study via the link in bio.

19/03/2026

Making our mark 👊🎨

Out of the studio and onto the streets. This week, our team swapped screens for spray cans with . Channelling our inner Banksy and pushing our craft into bold new territory.

Could there be a cooler way to spend a work day? We don’t think so.

Massive thanks to Sam and the crew for the energy, the insight, and the space to create.

06/03/2026

What makes Bulletproof? Our people 💜

Ahead of International Women’s Day this weekend, we’re celebrating the incredible women across our Bulletproof studios who shape our work, culture and community every day.

Their creativity, perspective and leadership make our business stronger - and we’re grateful for everything they bring.

Here’s to you. Today, tomorrow and every day.


CreativeIndustry DesignAgency Bulletproof

03/03/2026

With great cookies comes great responsibility 🦸‍♂️🍪
A dream project for a team of Marvel superfans.

We helped bring x – Stuf of Legends to life, designing four collectible, special-edition packs celebrating heroes from across the Marvel universe.
Illustrated by Marvel artist Todd Nauck, each pack is packed (literally) with character and unlocks an interactive fan experience when scanned.

OREO’s playful DNA meets Marvel’s epic universe.
Safe to say… slightly starstruck.✨

👉 Check out more of our work with OREO in our bio

PackagingDesign Fandom DigitalExperience

12/02/2026

Love at first pack 💘

Meet Toblerone Pink Crush, a special piece of pack design we created for an ultra-limited edition release made to turn heads in travel retail.

Only 6,000 bars. This one’s all about how packaging, storytelling and colour can dial up desire. From the bold pink palette to the sensory details (yes, there’s a fragrance spritz), every element was designed to make the pack part of the experience.

Proof that great packaging doesn’t just contain a product. It creates a connection 💞

See more of our work with Toblerone and how we’re helping shape an iconic brand via the link in bio.

Our favourite kind of news to share 👀Our founder & CEO Gush Mundae has been appointed Jury President for Packaging Desig...
11/02/2026

Our favourite kind of news to share 👀

Our founder & CEO Gush Mundae has been appointed Jury President for Packaging Design at the 2026 D&AD Awards.

D&AD sets one of the highest creative bars in the industry, so it’s a real honour to have Gush leading judging for a category that sits right at the heart of where Bulletproof began and where we still love to push the work forward.
Packaging remains one of the most immediate and powerful expressions of creativity, where brand desire, craft and innovation meet. Gush will be reviewing some of the best work from around the world, and we’re looking forward to seeing the ideas that set the standard this year.

Entries are open until 19 March.

Read more: https://www.wearebulletproof.com/news/gush-mundae-appointed-d-ad-jury-president-for-packaging-design

&AD

🏮✨ Celebrating the Year of the Horse 🐎 To mark Lunar New Year 2026, we partnered with Penfolds to create a limited-editi...
05/02/2026

🏮✨ Celebrating the Year of the Horse 🐎

To mark Lunar New Year 2026, we partnered with Penfolds to create a limited-edition Year of the Horse pack design. Inspired by Penfolds’ legacy of craftsmanship, the Fire Horse comes to life through the delicate, expressive art of paper cutting.

Every crease, cut and layered detail captures movement, transformation and energy, while honouring the enduring spirit of one of the world’s most iconic wine brands. A modern expression with a nod to tradition.

👉 Read the full case study - https://www.wearebulletproof.com/work/penfolds

A brand-first digital home for 🍪OREO is made to be played with, so its website should be too.We transformed OREO.com fr...
04/02/2026

A brand-first digital home for 🍪

OREO is made to be played with, so its website should be too.

We transformed OREO.com from a simple shop into an immersive flagship brand experience, where fun and curiosity lead the path to purchase.

From the Dunk Club rewards hub to create-your-own cookies the delicious world of the Oreoverse, every interaction is unmistakably OREO.

Playful, addictive, and built to explore.

👉 Full case study in bio

Toblerone taking over the street — and the season. 🎁✨Our London studio dialled up the gifting energy with this award-win...
09/12/2025

Toblerone taking over the street — and the season. 🎁✨

Our London studio dialled up the gifting energy with this award-winning anamorphic OOH moment that sees the iconic triangle breaking through the letterbox, wrapping itself in mid-air, and landing under the tree where every other gift plays square.

An immersive spectacle that channels Toblerone’s unmistakably unconventional, Never Square spirit.

Branding the watch world’s Met Gala For Rolliefest, we built a brand that celebrates craft, connection, and the collecto...
13/11/2025

Branding the watch world’s Met Gala

For Rolliefest, we built a brand that celebrates craft, connection, and the collectors who make it legendary.

From brand strategy to an identity speaking the hidden language of horology - through to a digital experience - precision in every detail.

A new brand that captures time in luxury.

See the full case study 🔗 link in bio

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Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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