Nico Ciraolo

25/08/2026

Your patient coordinators aren't selling on the phone - here's why.

24/08/2026

Short term suffering for long term gain.

For a couple of years I cut out nearly everything that wasn’t the business or the training.

No nights out, barely saw my friends, every weekend working.

From the outside it probably looked mad.

But that’s the trade.

You go hard early, when no one’s watching and nothing’s paying off yet, so that later you get to live differently.

Still the best decision I’ve made.

I’d do it again tomorrow.

22/08/2026

The practices booking patient after patient aren’t spending more than you.

They just know their numbers.

What each patient costs them.

Where the leads go cold.

Which coordinator converts and which one doesn’t.

Because once you can see exactly where you’re losing people:
→ You stop wasting money on the wrong fix.
→ You book more of the leads you already have.
→ You grow without spending a penny more.
→ Your practice gets predictable.

More leads isn’t automatically the fix.

Knowing your numbers is what tells you what actually is.

The goal was never to reach more patients.

It’s to stop losing the ones already coming to you.

So, be honest with yourself.

Do you actually know where you’re losing them?

20/08/2026

A quick progress update.

Last time we shared our numbers we’d booked 8,500 consultations and generated £6.9m for the practices we work with.

We’ve now passed 14,000 consultations and £14m, from £2.1m spent on ads, all of it tracked.

The goal has always been £100m generated for dental practices.

We’re at £14m and climbing.

19/08/2026

When we started Dentology, I made our clients one promise.

That I’d treat their growth like it was my own.

We’re at £14m collected for them so far.

The goal is £100m.

Long way to go.

But we said we’d get there, and we will.

18/08/2026

Word of mouth is brilliant, right up until the month it goes quiet.

And when it does, there’s nothing you can do.

You can’t force referrals.

You just wait and hope next month picks up.

Marketing gives you the dial instead.

Once you know it costs you, say, £100 to book a new patient, you decide how many you see that month.

Want more, spend more.

Simple as that.

That’s the difference between hoping patients come in and knowing they will.

Comment LEAD and I’ll show you how.

17/08/2026

For about two years I cut out basically everything that wasn’t the business.

No going out, barely even saw my friends, every weekend working.

Dentology over everything.

Now I do think that those were sacrifices I had to make.

But recently, I’ve started adding some of it back.

And I have to say, life’s been pretty good lately.

16/08/2026

Everyone warns you not to go into business with family.

We did it anyway.

And it’s the best decision we’ve made.

15/08/2026

We ran a set of ads recently that got our cost per booking right down.

Loads of bookings coming in.

On paper it looked great.

Then we actually looked at the quality, and it had dropped off a cliff.

We'd taken our best performing organic content, the stuff practice owners were saving because they found it useful, and turned it into ads.

But that content was all follow up cadences and good hooks versus bad hooks.

Marketing stuff.

So the people opting in had no real idea what they were actually booking a call for.

Cheap bookings, wrong people.

And it taught us something we watch for constantly now.

If people aren't clear on what they're opting in for, the booking rate can look great and mean nothing.

If you're a dentist running ads and your bookings are up but the quality isn't, this is could be why.

Comment LEAD and I'll show you what we changed.

14/08/2026