Nico Ciraolo

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26/05/2026

The Dentology System in 3 steps

25/05/2026

get the organic foundations in place first before running ads

24/05/2026

one of the most underrated factors that make or break booking rates

23/05/2026

This prompt turns low quality videos into high quality visuals.

Comment the word “prompt” and I’ll send you the exact prompt we use

22/05/2026

New YouTube vid: how I started Dentology at 22

21/05/2026

dental practice owners need to understand this

How to get more bookings from the leads you're already paying for
20/05/2026

How to get more bookings from the leads you're already paying for

19/05/2026

taking calls here from now on

17/05/2026

April 2026: £5k spend, 39 consultations, 13 conversions, £54k committee revenue (£34k collected so far).

A new client’s first month with Dentology.

We then tested moving to a paid consult to see if it’d lift either the attendance rate (85%) or the conversion rate (33%).

May 2026 (so far): CPL up 82%, booking rate down 32%. Cost per booking up from £127 to £342 - meaning 2.7x fewer bookings.

We’ll likely go back to free consults. Sharing because we’ve run this test numerous times now and the result keeps being the same.

16/05/2026

how to tell if your marketing is actually working

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London

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