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SEEN Group SEEN Group is a network of communications agencies in London and New York specialising in the beauty, health and wellness industries. Welcome.

We are a global group of creative agencies with offices in London and New York. We live, breathe and believe in beauty, health and wellness and work across PR, global and local strategic brand positioning, events, content, design and social. There is nothing we cannot do to
bring your brand to life.

Our UK PR & Comms team 🇬🇧 supported Milk Makeup in bringing together friends of the brand at St. Clement for a special e...
16/10/2026

Our UK PR & Comms team 🇬🇧 supported Milk Makeup in bringing together friends of the brand at St. Clement for a special evening. The party marked a decade of the brand, celebrating its UK community, iconic Sticks and exciting new creative direction.
 
Hosted by co-founders ZANNA ROBERTS RASSI and Mazdack Rassi alongside Global Artistic Director Frank B, the evening welcomed a brilliant line-up of Milk Makeup friends, including CRUZ, Jessica Clarke, David Gardner, Mary Charteris/Furze, Samantha Chapman Andrews, ROSE FERGUSON MSc Adv Nut., Louise Redknapp and Clara Jungle Safari, among others.
 
A decade of Milk Makeup, celebrated with the community that makes it what it is - and a look towards what’s next.
 
Photographer: IONA WOLFF

Our US Brand Experience team 🇺🇸 partnered with Medik8 to celebrate the brand’s launch into Sephora with an intimate dinn...
13/10/2026

Our US Brand Experience team 🇺🇸 partnered with Medik8 to celebrate the brand’s launch into Sephora with an intimate dinner at Bar Etoile in Los Angeles, co-hosted by Medik8 Founder & CPO Daniel Isaacs and CLAUDIA SULEWSKI.
 
Bringing together a curated group of creators and tastemakers, the evening balanced elevated hospitality with subtle storytelling around Medik8’s science, efficacy and hero products. Minimal styling, brushed steel finishes, sculptural laboratory glassware and delicate white florals framed by magnifying lenses brought the concept of the beauty of science to life, while subtle visual references to Sephora connected the experience to the brand’s new chapter.
 
Through considered tablescaping and product presentation, our team translated Medik8’s clinical expertise and British heritage into an elevated dining experience, bringing the brand story to life through thoughtful production and design.
 

When the render becomes reality ✨In partnership with Shark Beauty UK, our Brand Experience team brought The Shark Beauty...
12/10/2026

When the render becomes reality ✨

In partnership with Shark Beauty UK, our Brand Experience team brought The Shark Beauty Lounge to life at BritishBeautyCouncil British Beauty Week: an at-home salon experience that welcomed 450 guests.

Built for exploration, the space showcased the Shark Beauty range across a dedicated skin station, three hair styling stations and a selfie mirror. Guests booked complimentary hair and skin sessions with expert advice from Shark stylists and skin specialists, plus discounts off selected products.

Every element was bespoke and built to fit the space, from the blush pink backdrop and chrome finishes to custom shelving and considered lighting.

BritishBeautyCouncil and Millie Kendall feature on BBC News following the launch of the landmark report, The Impact of B...
12/10/2026

BritishBeautyCouncil and Millie Kendall feature on BBC News following the launch of the landmark report, The Impact of Beauty.
 
The coverage explores how beauty and personal care go beyond cosmetic luxury, highlighting the sector’s vital role in British high street vitality, social connection and personal wellbeing.
 
Thank you BBC News for the coverage 💫

We are proud to support the BritishBeautyCouncil in its seventh year with British Beauty Week, shaping the storytelling ...
12/10/2026

We are proud to support the BritishBeautyCouncil in its seventh year with British Beauty Week, shaping the storytelling around the social, cultural and economic value of the industry.
 
The landmark report, The Impact of Beauty, was unveiled at this morning’s launch, highlighting the sector’s pivotal role in enhancing social wellbeing and powering local high streets.
 
Millie Kendall OBE, CEO of the British Beauty Council, said:
“For too long, beauty has been thought of as frivolous and superficial. Since the launch of the British Beauty Council, we have annually assessed how much it contributes to the economy, but this new research shows that its value goes much further.”
 
To read the full report, visit britishbeautycouncil.com/reports/the-impact-of-beauty/.

09/10/2026

Over 5,000 shade matches across four UK cities 💪🏽✨
 
In partnership with , our Brand Experience team concepted and created the Fluid Flex Gym 🏋️ to bring the new Pro Filt’r Fluid Flex Foundation range and its unique Fluid Flex Technology to life.
 
From the Warm Up Zone to the Gym Pass, guests were shade-matched by Flex Expert Trainers, refuelled at the Refuel Lockers and collected exclusive giveaways along the way. The experience ended in a final content moment surrounded by oversized gym-inspired structures and giant product displays, giving everyone the perfect spot to put their flex to the test.
 
After 10 days in Covent Garden, London, the Fluid Flex Gym travelled to Manchester, Birmingham and Liverpool, bringing the experience to beauty fans across the UK.

08/10/2026

For PFW, our US PR & Comms team 🇺🇸 put iS CLINICAL in front of the right beauty media, managing the guest list and RSVPs for a fashion-week presence that spanned backstage, a VIP gifting suite and an exclusive facial experience.

Backstage, iS CLINICAL partnered with Chloé and ISABEL MARANT for their Summer 2027 presentations, bringing its skin-prep expertise to create the perfect canvas for each show’s standout beauty looks.

Away from the runway, select guests and friends of the brand were invited to a gifting suite to stock up on their favourites and meet the newest launch: Daily Active Smoothing Toner.

And to keep skin prep a priority through the busiest week of the season, a facial suite with CYNTHIA RIVAS gave guests a moment to step away from the frenzy for some skin-perfecting indulgence.

BYOMA’s Longevit-8 Peptide Serum featured in Grazia UK for its visibly brighter, more hydrated and healthier-looking res...
06/10/2026

BYOMA’s Longevit-8 Peptide Serum featured in Grazia UK for its visibly brighter, more hydrated and healthier-looking results.
 
The feature explores BYOMA’s approach to skin longevity, including the science behind its GHK-Cu Longevity Matrix and its gentler alternative to more intensive retinoids.
 
After three weeks of consistent use, the serum was praised for making a noticeable difference to dryness and dullness, while leaving skin looking smoother, plumper and more refreshed.
 
Thank you Grazia UK and Georgia Scott for the feature! 💫🩵
 

We’re thrilled to announce that Haus Labs has appointed SEEN Group as its PR, Communications and Influencer Marketing Pa...
01/10/2026

We’re thrilled to announce that Haus Labs has appointed SEEN Group as its PR, Communications and Influencer Marketing Partner in the UK & Ireland 🇬🇧🇮🇪
 
Founded by Lady Gaga, Haus Labs is an artistry-led makeup brand built on the belief that makeup is a tool for self-expression. From the award-winning Triclone Skin Tech Foundation to its high-performance complexion, lip and eye essentials, Haus Labs pairs skin-caring formulas with pro-level pigment and performance, so creativity never comes at a cost to your skin.
 
We look forward to partnering with Haus Labs to build its UK & Ireland profile, bringing its innovation and creative vision to life through bold storytelling and community-building that drives discovery, trial and lasting brand love.

Our UK PR & Comms team 🇬🇧 teamed up with Shark Beauty UK to take over the newly opened 73 Walton Street salon, bringing ...
30/09/2026

Our UK PR & Comms team 🇬🇧 teamed up with Shark Beauty UK to take over the newly opened 73 Walton Street salon, bringing editors, influencers and retail together for an immersive first look at the new FlexStyle IonCurl.
 
Led by Hair Ambassador Jay Birmingham and the salon’s expert styling team, guests experienced personalised 1:1 styling appointments tailored to their hair type and desired finish- from sleek blow-dries to defined curls and high-gloss finishes.
 
The experience showcased the versatility of IonCurl through hands-on styling, giving guests the chance to discover just how many looks can be achieved across Shark Beauty’s hot air styling portfolio.
 
With 18 top-tier media, influencers and retailers in attendance, the event generated over 20M total reach - bringing Shark Beauty’s latest innovation to life through expert-led discovery and personalised styling. ✨
 

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